A data profile of the people who buy, follow and care about Animal in Ireland — modelled from more than twelve digital signal sources. Animal has an estimated audience of 1,465,214 people in Ireland.
Animal has an estimated audience of 1,465,214 people in Ireland. 60.2% are female, 39.8% are male, average age 42.7. Top brand affinities: Pet store, Yorkshire Terrier, Golden Retriever, Dachshund, French Bulldog.
Top brand affinities include Pet store, Yorkshire Terrier, Golden Retriever, with strongest over-indexing on Pet store (1.52× the country average).
Demographically, the Animal audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Animal fan in Ireland is more female, around 42.7 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Animal profile in Ireland.
60.2% are female, 39.8% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 42.7 |
| Estimated audience size | 1,465,214 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Animal audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Animal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Corte Inglés | Shopping | 2.27× | ||
| 02 | Malta | Travel & Leisure | 2.21× | ||
| 03 | Puppy | Pets & Animals | 1.75× | ||
| 04 | Yorkshire Terrier | Pets & Animals | 1.62× | ||
| 05 | Golden Retriever | Pets & Animals | 1.62× | ||
| 06 | Dachshund | Pets & Animals | 1.62× | ||
| 07 | Bulldog | Pets & Animals | 1.62× | ||
| 08 | Rottweiler | Pets & Animals | 1.62× | ||
| 09 | Shih Tzu | Pets & Animals | 1.62× | ||
| 10 | Poodle | Pets & Animals | 1.62× | ||
| 11 | Beagle | Pets & Animals | 1.62× | ||
| 12 | Australian Shepherd | Pets & Animals | 1.62× | ||
| 13 | British Shorthair | Pets & Animals | 1.62× | ||
| 14 | Black cat | Pets & Animals | 1.62× | ||
| 15 | Labrador | Pets & Animals | 1.62× | ||
| 16 | Maine Coon | Pets & Animals | 1.62× | ||
| 17 | Border Collie | Pets & Animals | 1.61× | ||
| 18 | French Bulldog | Pets & Animals | 1.60× | ||
| 19 | Pet store | Pets & Animals | 1.52× | ||
| 20 | Target Corporation | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.30× | |
| Community Orientation | OPEN | 1.15× | |
| Convenience Orientation | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.89× | |
| Early Adopter Mentality | POWER | 0.91× | |
| Need for Security | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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