A data profile of the people who buy, follow and care about Animal in Portugal — modelled from more than twelve digital signal sources. Animal has an estimated audience of 4,201,603 people in Portugal.
The average Animal fan in Portugal is 45.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include veterinaria, Target Corporation, with strongest over-indexing on veterinaria (1.67× the country average).
Demographically, the Animal audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 20 regions tracked by Rascasse.
The typical Animal fan in Portugal is more female, around 45.3 years old, with strong Pet Ownership tendencies and a notable affinity for veterinaria.
The key figures that characterise the Animal profile in Portugal.
57.1% are female, 42.9% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 45.3 |
| Estimated audience size | 4,201,603 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Animal audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
Where the Animal audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~600K | 1.39× | |
| 02 | Lisbon District | ~1.5M | 1.33× | |
| 03 | Faro District | ~400K | 1.31× | |
| 04 | Porto District | ~1M | 1.22× | |
| 05 | Santarém District | ~200K | 1.22× | |
| 06 | Leiria District | ~300K | 1.17× | |
| 07 | Aveiro District | ~300K | 1.11× | |
| 08 | Beja District | ~70K | 1.04× | |
| 09 | Madeira | ~100K | 1.03× | |
| 10 | Azores | ~100K | 0.99× | |
| 11 | Braga District | ~400K | 0.98× | |
| 12 | Coimbra District | ~200K | 0.98× | |
| 13 | Viseu District | ~100K | 0.96× | |
| 14 | Viana do Castelo District | ~100K | 0.93× | |
| 15 | Castelo Branco District | ~70K | 0.93× | |
| 16 | Évora District | ~70K | 0.92× | |
| 17 | Vila Real District | ~70K | 0.91× | |
| 18 | Bragança District | ~40K | 0.88× | |
| 19 | Portalegre District | ~40K | 0.88× | |
| 20 | Guarda District | ~50K | 0.87× |
The strongest cross-interests of the Animal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Target Corporation | Shopping | 1.74× | ||
| 02 | veterinaria | Pets & Animals | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.22× | |
| Community Orientation | OPEN | 1.19× | |
| Indulgence | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Luxury Orientation | PREMIUM | 0.97× | |
| Social Media Usage | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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