A data profile of the people who buy, follow and care about Animal in Switzerland — modelled from more than twelve digital signal sources. Animal has an estimated audience of 2,273,421 people in Switzerland.
Animal has an estimated audience of 2,273,421 people in Switzerland. 58.8% are female, 41.2% are male, average age 42.5. Top brand affinities: Hornbach, Aldi, Real property, Wikipedia, Pet food.
Top brand affinities include Hornbach, Aldi, Real property, with strongest over-indexing on Hornbach (1.74× the country average).
Demographically, the Animal audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Animal fan in Switzerland is more female, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Animal profile in Switzerland.
58.8% are female, 41.2% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 42.5 |
| Estimated audience size | 2,273,421 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Animal audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Animal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.14× | ||
| 02 | Beagle | Pets & Animals | 2.05× | ||
| 03 | Bulldog | Pets & Animals | 1.99× | ||
| 04 | Western Union | Business & Career | 1.96× | ||
| 05 | Yorkshire Terrier | Pets & Animals | 1.93× | ||
| 06 | Siberian Husky | Pets & Animals | 1.92× | ||
| 07 | French Bulldog | Pets & Animals | 1.88× | ||
| 08 | Labrador Retriever | Pets & Animals | 1.87× | ||
| 09 | Wildlife photography | Technology & Electronics | 1.85× | ||
| 10 | Veterinary medicine | Business & Career | 1.84× | ||
| 11 | Pet food | Pets & Animals | 1.79× | ||
| 12 | Viral video | Internet & Social Media | 1.78× | ||
| 13 | Hornbach | Shopping | 1.74× | ||
| 14 | Charity and causes | Business & Career | 1.72× | ||
| 15 | Crochet | Home & Garden | 1.71× | ||
| 16 | Animal rights | Politics & Society | 1.67× | ||
| 17 | High-definition television | Technology & Electronics | 1.57× | ||
| 18 | Instant messaging | Internet & Social Media | 1.54× | ||
| 19 | Aldi | Shopping | 1.53× | ||
| 20 | Wikipedia | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.57× | |
| Pet Ownership | JOY | 1.46× | |
| Spirituality | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Sports Activity | POWER | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.