A data profile of the people who buy, follow and care about Animal in Indonesia — modelled from more than twelve digital signal sources. Animal has an estimated audience of 5,563,707 people in Indonesia.
Animal has an estimated audience of 5,563,707 people in Indonesia. 36.8% are female, 63.2% are male, average age 36.2. Top brand affinities: Radio, Buddhism, Self-employment, Digital art, NASDAQ.
Top brand affinities include Radio, Buddhism, Self-employment, with strongest over-indexing on Radio (1.7× the country average).
Demographically, the Animal audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Spirituality, Pet Ownership.
The typical Animal fan in Indonesia is more male, around 36.2 years old, with strong Spirituality tendencies and a notable affinity for Radio.
The key figures that characterise the Animal profile in Indonesia.
36.8% are female, 63.2% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 36.2 |
| Estimated audience size | 5,563,707 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Animal audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Animal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Winter Olympic Games | Sports | 2.37× | ||
| 02 | Michael Jackson | Music & Radio | 2.19× | ||
| 03 | Reggaeton | Music & Radio | 2.02× | ||
| 04 | Subscription business model | Shopping | 1.99× | ||
| 05 | Judaism | Politics & Society | 1.99× | ||
| 06 | Digital art | Arts & Culture | 1.90× | ||
| 07 | FIFA Club World Cup | Sports | 1.86× | ||
| 08 | NASDAQ | Business & Career | 1.74× | ||
| 09 | Breakfast television | Movies & TV | 1.74× | ||
| 10 | Rugby union | Sports | 1.74× | ||
| 11 | FA Cup | Sports | 1.72× | ||
| 12 | Radio | Technology & Electronics | 1.70× | ||
| 13 | romantic comedies | Movies & TV | 1.67× | ||
| 14 | Zoo | Kids & Family | 1.63× | ||
| 15 | Self-employment | Business & Career | 1.62× | ||
| 16 | Casual game | Games | 1.58× | ||
| 17 | Self-love | Health | 1.58× | ||
| 18 | Self-defense | Sports | 1.56× | ||
| 19 | Buddhism | Health | 1.52× | ||
| 20 | Pet store | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.44× | |
| Pet Ownership | JOY | 1.39× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Design Affinity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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