A data profile of the people who buy, follow and care about Animal in South Africa — modelled from more than twelve digital signal sources. Animal has an estimated audience of 2,266,247 people in South Africa.
Animal has an estimated audience of 2,266,247 people in South Africa. 48.7% are female, 51.3% are male, average age 39.3. Top brand affinities: Pet food, Pet store, Animal rights, Zoo, Plastic pollution.
Top brand affinities include Pet food, Pet store, Animal rights, with strongest over-indexing on Pet food (1.6× the country average).
Demographically, the Animal audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Pet Ownership, Sustainability.
The typical Animal fan in South Africa is balanced, around 39.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
The key figures that characterise the Animal profile in South Africa.
48.7% are female, 51.3% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 39.3 |
| Estimated audience size | 2,266,247 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 24% |
of the worldwide Animal audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Animal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 1.78× | ||
| 02 | Endangered species | Pets & Animals | 1.74× | ||
| 03 | Robbie Williams | Music & Radio | 1.70× | ||
| 04 | Animal rights | Politics & Society | 1.67× | ||
| 05 | Burning Man | Music & Radio | 1.65× | ||
| 06 | Pet food | Pets & Animals | 1.60× | ||
| 07 | Pet store | Pets & Animals | 1.59× | ||
| 08 | Moped | Cars & Mobility | 1.59× | ||
| 09 | Subway | Food & Beverages | 1.58× | ||
| 10 | Machine embroidery | Home & Garden | 1.58× | ||
| 11 | Royal Canin | Pets & Animals | 1.58× | ||
| 12 | Stephen King | Literature | 1.57× | ||
| 13 | Medicinal plants | Health | 1.54× | ||
| 14 | Malaysia Airlines | Travel & Leisure | 1.54× | ||
| 15 | World Heritage Site | Politics & Society | 1.53× | ||
| 16 | True Detective | Movies & TV | 1.52× | ||
| 17 | Plastic pollution | Politics & Society | 1.51× | ||
| 18 | Meryl Streep | Movies & TV | 1.51× | ||
| 19 | Zoo | Kids & Family | 1.50× | ||
| 20 | Bon Jovi | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.60× | |
| Sustainability | BALANCE | 1.26× | |
| Indulgence | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Risk Appetite | THRILL | 0.78× | |
| Social Media Usage | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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