Polish language Audience in United States

Polish language has an estimated audience of 2,859,109 people in United States. 61.6% are female, 38.4% are male, average age 41.4. Top brand affinities: Planet Fitness, FC Bayern Munich, Diaper bag, Wawa Inc., Speedway LLC.

Top brand affinities include Planet Fitness, FC Bayern Munich, Diaper bag, with strongest over-indexing on Planet Fitness (3.07× the country average). Demographically, the Polish language audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Extroversion.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Polish language fans

Demographic split for Polish language audience in United States
MetricValue
Female61.6%
Male38.4%
Average age41.4
Estimated audience size2,859,109

Audience persona

The typical Polish language fan in United States is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Polish language audience
BrandAffinityCategory
Planet Fitness3.07×Sports
FC Bayern Munich4.59×Sports
Diaper bag4.33×Kids & Family
Wawa Inc.2.91×Shopping
Speedway LLC4.57×Food & Beverages
Hobby Lobby1.93×Home & Garden
MSN1.98×News
Ponytail5.29×Fashion & Accessoires
Iggy Pop11.12×Music & Radio
Aldi1.8×Shopping
Food storage5.27×Home & Garden
Metaphysics2.54×Business & Career
Semi-detached15.59×Home & Garden
Dentistry2.39×Business & Career
Bass guitar2.24×Music & Radio
Spas1.66×Beauty & Wellness
Clarinet3.96×Music & Radio
Largemouth bass4.18×Food & Beverages
Taco Bell1.72×Food & Beverages
Take-out2.01×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Polish language audience
TraitClusterScore
PatriotismCONSERVATISM1.58
ExtroversionTHRILL1.41
Community OrientationOPEN1.39
TravellingTHRILL1.33
SpiritualityBALANCE1.32
IndividualismJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for Polish language
CountryShare
Poland36.2%
United States14.5%
United Kingdom6.9%

See Polish language audiences in other countries

More Language audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Polish language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.