Polish language Audience in Germany
Polish language has an estimated audience of 864,627 people in Germany. 53.6% are female, 46.4% are male, average age 40.9. Top brand affinities: Gil Ofarim, Progressive rock, Haberler, Stradivarius, Unique Gifts.
Top brand affinities include Gil Ofarim, Progressive rock, Haberler, with strongest over-indexing on Gil Ofarim (4.33× the country average). Demographically, the Polish language audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Price Sensitivity, Spirituality.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Polish language fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 40.9 |
| Estimated audience size | 864,627 |
Audience persona
The typical Polish language fan in Germany is balanced, around 40.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 4.33× | Music & Radio |
| Progressive rock | 2.17× | Music & Radio |
| Haberler | 1.65× | News |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.66× | Shopping |
| Pillow | 1.76× | Home & Garden |
| Urban horticulture | 1.9× | Home & Garden |
| Birthday Gifts | 1.64× | Kids & Family |
| India Hicks | 20× | Fashion & Accessoires |
| Natural rubber | 1.99× | Cars & Mobility |
| Keeper (password manager) | 3.22× | Technology & Electronics |
| Home Delivery | 1.95× | Food & Beverages |
| Corfu (regional unit) | 2.17× | Travel & Leisure |
| KLIX (AM) | 1.65× | Music & Radio |
| Este, Veneto | 1.61× | Travel & Leisure |
| Medieval fantasy | 6.68× | Literature |
| Fatteh | 6.4× | Food & Beverages |
| Esra Erol | 3.34× | Movies & TV |
| Video izle | 1.96× | |
| Nuwara Eliya | 6.9× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.09 |
| Spirituality | BALANCE | 1.07 |
| Family Orientation | CONSERVATISM | 1.06 |
| Tradition | CONSERVATISM | 1.05 |
| Community Orientation | OPEN | 1.04 |
| Sports Activity | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 36.2% |
| United States | 14.5% |
| United Kingdom | 6.9% |
See Polish language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Polish language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.