Polish language Audience in Germany
Polish language has an estimated audience of 864,627 people in Germany. 53.6% are female, 46.4% are male, average age 40.9. Top brand affinities: Telewizja Polska, FK Partizan, Edin Džeko, D&R, Pillow.
Top brand affinities include Telewizja Polska, FK Partizan, Edin Džeko, with strongest over-indexing on Telewizja Polska (42.59× the country average). Demographically, the Polish language audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Price Sensitivity, Spirituality.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Polish language fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 40.9 |
| Estimated audience size | 864,627 |
Audience persona
The typical Polish language fan in Germany is balanced, around 40.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Telewizja Polska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Telewizja Polska | 42.59× | Movies & TV |
| FK Partizan | 36.19× | Sports |
| Edin Džeko | 22.49× | Sports |
| D&R | 15.73× | Technology & Electronics |
| Pillow | 7.5× | Home & Garden |
| Country rap | 9.19× | Music & Radio |
| Satire | 6.26× | Literature |
| Wirtualna Polska | 12.14× | News |
| Poland | 7.73× | Travel & Leisure |
| Hindi | 14.72× | Politics & Society |
| KK Partizan | 23.06× | Sports |
| Allgäu | 7.27× | Travel & Leisure |
| Google News | 4.93× | News |
| Poland national football team | 13.94× | Sports |
| KK Crvena zvezda | 24.23× | Sports |
| Katowice | 26.14× | Travel & Leisure |
| Lech Poznań | 17.89× | Sports |
| Lake Constance | 7.84× | Travel & Leisure |
| Lebanon | 6.58× | Travel & Leisure |
| German television comedy | 5.2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.09 |
| Spirituality | BALANCE | 1.07 |
| Family Orientation | CONSERVATISM | 1.06 |
| Tradition | CONSERVATISM | 1.05 |
| Community Orientation | OPEN | 1.04 |
| Sports Activity | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 36.2% |
| United States | 14.5% |
| United Kingdom | 6.9% |
See Polish language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Polish language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.