Rascasse Audience Intelligence

Polish language Audience in Germany

A data profile of the people who buy, follow and care about Polish language in Germany — modelled from more than twelve digital signal sources. Polish language has an estimated audience of 864,627 people in Germany.

#25among Language in Germany#3438among Topic in Germany#334in Politics & Society

The average Polish language fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google News, Wirtualna Polska, Telewizja Polska, with strongest over-indexing on Google News (12.44× the country average).

Demographically, the Polish language audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Polish language fan in Germany is balanced, around 40.9 years old, with strong Spirituality tendencies and a notable affinity for Google News.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Polish language profile in Germany.

Audience size
865K
in Germany
Gender
53.6%♀
46.4% male
Age
40.9
average years
Country rank
#7393
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Polish language fans

53.6% are female, 46.4% are male, average age 40.9.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Polish language audience in Germany
MetricValue
Female53.6%
Male46.4%
Average age40.9
Estimated audience size864,627
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Polish language audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3923%
40-4925%
50+20%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Polish language audience comes from Germany.

Worldwide audience distribution share by country for Polish language
CountryShare
Poland36.2%
United States14.5%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Polish language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Polish language fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.29×
02Brandenburg~30K1.26×
03Nordrhein-Westfalen~200K1.17×
04Bremen~8K1.11×
05Hamburg~20K1.07×
06Mecklenburg-Vorpommern~20K1.04×
07Hessen~70K1.03×
08Niedersachsen~80K1.00×
09Rheinland-Pfalz~40K0.97×
10Sachsen~40K0.95×
11Saarland~10K0.95×
12Schleswig-Holstein~30K0.93×
13Sachsen-Anhalt~20K0.93×
14Thüringen~20K0.89×
15Baden-Württemberg~100K0.84×
16Bayern~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Polish language, Germany
0.81×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Polish language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Polish language audience
#·InterestCategoryAffinity×
01Telewizja PolskaMovies & TV38.22×
02Edin DžekoSports21.50×
03Tuba BüyüküstünMovies & TV20.00×
04Wirtualna PolskaNews16.19×
05DuvetHome & Garden15.79×
06Lech PoznańSports14.72×
07Google NewsNews12.44×
08Poland national football teamSports11.05×
09D&RTechnology & Electronics11.00×
10HertzCars & Mobility10.70×
11Bertolt BrechtLiterature9.48×
12Kanal DMovies & TV9.24×
13CabaretArts & Culture9.17×
14HindiPolitics & Society9.13×
15Polo shirtFashion & Accessoires8.55×
16PolandTravel & Leisure7.84×
17Apple StoreShopping6.99×
18PillowHome & Garden3.97×
19Instant messagingInternet & Social Media2.43×
20NatureHome & Garden1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Polish language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Polish language audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.68×
Convenience OrientationPREMIUM1.37×
IndividualismJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Polish language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
SustainabilityBALANCE0.75×
Sports ActivityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Polish language have in Germany?

Polish language has an estimated audience of 864,627 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Polish language fans?

53.6% of Polish language fans are female, 46.4% are male, with an average age of 40.9 years.

03

Which brands do Polish language fans like most?

Polish language fans show strongest brand affinity for Google News (12.44×), Wirtualna Polska (16.19×), and Telewizja Polska (38.22×) over the country average.

04

Where do Polish language fans live in Germany?

Polish language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Polish language fans also like?

Beyond Polish language itself, the audience over-indexes on Wirtualna Polska (16.19×), Telewizja Polska (38.22×), Edin Džeko (21.5×), and Poland (7.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See Polish language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Polish language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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