Rascasse Audience Intelligence

Ketel One Target Market in United States

A data profile of the people who buy, follow and care about Ketel One in United States — modelled from more than twelve digital signal sources. Ketel One has an estimated audience of 943,316 people in United States.

#2526among Brand in United States#1372in Food & Beverages

The average Ketel One fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Belvedere (vodka), Gin, SKYY vodka, with strongest over-indexing on Belvedere (vodka) (24.93× the country average).

Demographically, the Ketel One audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ketel One fan in United States is more male, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Belvedere (vodka).

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ketel One profile in United States.

Audience size
943K
in United States
Gender
44.5%♀
55.5% male
Age
40.3
average years
Country rank
#24607
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ketel One

44.5% are female, 55.5% are male, average age 40.3.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Ketel One audience in United States
MetricValue
Female44.5%
Male55.5%
Average age40.3
Estimated audience size943,316
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Ketel One audience in United States
Age bracketShare%
16-199%
20-2926%
30-3926%
40-4921%
50+18%
Fig. 04

Worldwide distribution

61.3%

of the worldwide Ketel One audience comes from United States.

Worldwide audience distribution share by country for Ketel One
CountryShare
United States61.3%
Brazil10.7%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ketel One audience in United States is strongest.

Fig. 05

Top regions by affinity

Ketel One customers by region in United States
#RegionReachAffinity×
01Massachusetts~30K1.56×
02New York~80K1.50×
03New Jersey~30K1.45×
04Rhode Island~4K1.37×
05Connecticut~10K1.35×
06Louisiana~20K1.33×
07Washington, District of Columbia~4K1.33×
08Florida~80K1.31×
09Nevada~10K1.30×
10Illinois~40K1.20×
11Georgia~30K1.15×
12Arizona~20K1.14×
13Ohio~30K1.12×
14California~100K1.10×
15Pennsylvania~40K1.10×
16Virginia~20K1.08×
17Michigan~30K1.07×
18Maryland~20K1.06×
19New Hampshire~4K1.05×
20Hawaii~4K1.04×
21Minnesota~10K1.03×
22South Carolina~10K0.99×
23Delaware~3K0.98×
24Tennessee~20K0.97×
25Wisconsin~10K0.97×
26Maine~3K0.96×
27Missouri~10K0.95×
28Mississippi~7K0.95×
29Vermont~2K0.95×
30North Carolina~30K0.94×
31Washington~20K0.94×
32Colorado~10K0.93×
33Alaska~2K0.93×
34Texas~70K0.90×
35Montana~2K0.90×
36Oregon~10K0.89×
37North Dakota~2K0.89×
38Alabama~10K0.88×
39New Mexico~4K0.88×
40South Dakota~2K0.88×
41Nebraska~4K0.87×
42Idaho~4K0.87×
43Indiana~10K0.85×
44Kansas~6K0.85×
45West Virginia~4K0.85×
46Kentucky~10K0.82×
47Arkansas~6K0.82×
48Iowa~6K0.81×
49Oklahoma~8K0.78×
50Utah~6K0.72×
Fig. 06

Affinity by region

Affinity by region — Ketel One, United States
0.72×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ketel One audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ketel One audience
#·InterestCategoryAffinity×
01SvedkaFood & Beverages31.41×
02AbsintheFood & Beverages28.20×
03SKYY vodkaFood & Beverages26.52×
04Belvedere (vodka)Food & Beverages24.93×
05CîrocFood & Beverages21.52×
06Martini (vermouth)Food & Beverages20.86×
07Matthew MorrisonMovies & TV20.19×
08Grey Goose (vodka)Food & Beverages19.13×
09SmirnoffFood & Beverages15.13×
10Tito's VodkaFood & Beverages14.91×
11Absolut VodkaFood & Beverages14.13×
12Polish languagePolitics & Society10.34×
13Miranda CosgroveMovies & TV10.33×
14GinFood & Beverages10.06×
15VodkaFood & Beverages5.71×
16FlavorFood & Beverages2.96×
17Wendy'sFood & Beverages2.62×
18FIFA World CupSports2.07×
19BeerFood & Beverages2.02×
20FIFA World Cup 2026Sports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ketel One audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ketel One audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.59×
ExtroversionTHRILL1.49×
IndulgenceJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ketel One audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.89×
Pet OwnershipJOY0.91×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ketel One's target market in United States?

Ketel One's target market in United States covers an estimated 943,316 people, concentrated in California and Florida.

02

What is the gender split and age of Ketel One customers?

44.5% of the Ketel One audience are female, 55.5% are male, with an average age of 40.3 years.

03

Which brands do Ketel One fans like most?

Ketel One fans show strongest brand affinity for Belvedere (vodka) (24.93×), Gin (10.06×), and SKYY vodka (26.52×) over the country average.

04

Where do Ketel One fans live in United States?

Ketel One fans in United States are most concentrated in California (reach ~100K), Florida (reach ~80K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Ketel One fans also like?

Beyond Ketel One itself, the audience over-indexes on Gin (10.06×), SKYY vodka (26.52×), Grey Goose (vodka) (19.13×), and Cîroc (21.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Ketel One audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ketel One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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