Ketel One Audience in United States

Ketel One logo

Ketel One has an estimated audience of 944,412 people in United States. 44.5% are female, 55.5% are male, average age 40.3. Top regions: California, Florida, New York. Top brand affinities: Belvedere (vodka), Gin, SKYY vodka, Grey Goose (vodka), Cîroc.

The average Ketel One fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Belvedere (vodka), Gin, SKYY vodka, with strongest over-indexing on Belvedere (vodka) (24.93× the country average). Demographically, the Ketel One audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Ketel One fans

Demographic split for Ketel One audience in United States
MetricValue
Female44.5%
Male55.5%
Average age40.3
Estimated audience size944,412

Audience persona

The typical Ketel One fan in United States is more male, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Belvedere (vodka).

Top regions in United States

Top regions ranked by reach for Ketel One in United States
RegionReachAffinity
California119,3011.15×
Florida88,2201.38×
New York83,7441.59×
Texas80,7530.99×
Illinois40,1731.28×
New Jersey37,4451.56×
Pennsylvania34,6751.09×
Georgia34,0461.17×
Ohio34,0051.17×
Massachusetts30,7201.65×
North Carolina27,6850.97×
Michigan27,3591.11×
Virginia27,1871.18×
Arizona25,3061.31×
Washington19,9541.05×
Tennessee17,7740.94×
Louisiana16,5891.36×
Maryland16,0750.99×
Minnesota15,7181.16×
Missouri14,3470.94×
Indiana13,9880.81×
South Carolina13,9080.98×
Colorado13,8400.93×
Wisconsin13,5840.96×
Connecticut13,1291.39×
Nevada12,5751.38×
Alabama10,6460.81×
Oregon10,0480.93×
Kentucky8,2760.7×
Oklahoma7,6350.73×
Mississippi6,6230.85×
Iowa5,8540.75×
Arkansas5,6570.73×
Kansas5,6330.76×
Utah5,1590.61×
Rhode Island4,3501.45×
Hawaii4,2661.05×
Washington, District of Columbia4,1381.46×
New Hampshire3,9851.07×
Nebraska3,7330.79×
New Mexico3,3760.71×
Idaho3,0100.64×
West Virginia2,9970.68×
Maine2,9680.88×
Delaware2,4720.95×
Montana1,8290.7×
Alaska1,4160.7×
South Dakota1,3990.64×
Vermont1,3990.84×
North Dakota1,1870.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ketel One audience
BrandAffinityCategory
Belvedere (vodka)24.93×Food & Beverages
Gin10.06×Food & Beverages
SKYY vodka26.52×Food & Beverages
Grey Goose (vodka)19.13×Food & Beverages
Cîroc21.52×Food & Beverages
Vodka5.71×Food & Beverages
Smirnoff15.13×Food & Beverages
Martini (vermouth)20.86×Food & Beverages
Svedka31.41×Food & Beverages
Euphoria1.75×Movies & TV
Absolut Vodka14.13×Food & Beverages
Miranda Cosgrove10.33×Movies & TV
Absinthe28.2×Food & Beverages
Flavor2.96×Food & Beverages
Polish language10.34×Politics & Society
Beer2.02×Food & Beverages
Cocktail shaker8.49×Food & Beverages
Taco Bell2.22×Food & Beverages
Wingstop2.52×Food & Beverages
Pinnacle vodka35.92×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ketel One audience
TraitClusterScore
IndulgenceJOY2.12
ExtroversionTHRILL1.36
LGBTQ+ IdentityOPEN1.17
Convenience OrientationPREMIUM1.14
Family OrientationCONSERVATISM1.12
Sports ActivityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Ketel One
CountryShare
United States61.2%
Brazil10.9%
United Kingdom5.7%

See Ketel One audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Ketel One have in United States?

Ketel One has an estimated audience of 944,412 people in United States, concentrated in California and Florida.

What is the gender split and age of Ketel One fans?

44.5% of Ketel One fans are female, 55.5% are male, with an average age of 40.3 years.

Which brands do Ketel One fans like most?

Ketel One fans show strongest brand affinity for Belvedere (vodka) (24.93×), Gin (10.06×), and SKYY vodka (26.52×) over the country average.

Where do Ketel One fans live in United States?

Ketel One fans in United States are most concentrated in California (reach 119,301), Florida (reach 88,220), and New York (reach 83,744). These three regions account for the largest share of the active audience.

What other brands do Ketel One fans also like?

Beyond Ketel One itself, the audience over-indexes on Gin (10.06×), SKYY vodka (26.52×), Grey Goose (vodka) (19.13×), and Cîroc (21.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ketel One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.