Matthew Morrison Audience in United States

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Matthew Morrison has an estimated audience of 668,991 people in United States. 65.7% are female, 34.3% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Guy Fieri, Figure painting (hobby), Product design, Plainfield, New Jersey, Morphine (band).

The average Matthew Morrison fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Guy Fieri, Figure painting (hobby), Product design, with strongest over-indexing on Guy Fieri (48.06× the country average). Demographically, the Matthew Morrison audience skews more female with an average age of 40.3, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Matthew Morrison fans

Demographic split for Matthew Morrison audience in United States
MetricValue
Female65.7%
Male34.3%
Average age40.3
Estimated audience size668,991

Audience persona

The typical Matthew Morrison fan in United States is more female, around 40.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Guy Fieri.

Top regions in United States

Top regions ranked by reach for Matthew Morrison in United States
RegionReachAffinity
California74,9791.02×
Texas54,0570.94×
Florida42,1130.93×
New York39,2271.05×
Pennsylvania24,7861.1×
Illinois24,2761.09×
North Carolina21,8451.09×
Ohio21,7561.06×
Georgia17,7760.86×
Tennessee17,0101.27×
Michigan16,9730.97×
New Jersey15,8940.93×
Virginia15,8670.97×
Massachusetts14,7421.12×
Washington14,6341.09×
Indiana14,1151.15×
Arizona12,9390.95×
Missouri12,2211.13×
Colorado11,5961.1×
Wisconsin11,2901.12×
Minnesota9,9771.04×
Maryland9,8350.86×
South Carolina9,7230.97×
Oregon8,9271.16×
Utah8,7761.46×
Kentucky8,2120.98×
Connecticut7,8591.17×
Alabama7,4290.79×
Oklahoma7,2740.98×
Louisiana6,9750.81×
Iowa5,6611.03×
Arkansas5,5171×
Nevada5,4880.85×
Kansas5,4641.04×
Mississippi4,3120.78×
Idaho4,1121.23×
Nebraska3,2070.96×
New Hampshire3,0191.15×
New Mexico2,8320.84×
Maine2,7981.17×
Hawaii2,7100.94×
West Virginia2,6980.87×
Rhode Island2,1801.02×
Washington, District of Columbia2,0181×
Montana1,7880.96×
Delaware1,5160.82×
South Dakota1,3100.85×
Vermont1,2341.05×
North Dakota1,0590.77×
Alaska9630.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matthew Morrison audience
BrandAffinityCategory
Guy Fieri48.06×Movies & TV
Figure painting (hobby)43.61×Arts & Culture
Product design4.28×Business & Career
Plainfield, New Jersey23.97×Travel & Leisure
Morphine (band)15.43×Music & Radio
Home equity3.69×Home & Garden
Whataburger2.74×Food & Beverages
Isometric exercise11.85×Sports
Elsword20×Games
UK garage6.57×Music & Radio
Combat sport1.91×Sports
Pro-Ject4.74×Music & Radio
Mortgage insurance4.5×Business & Career
Jeremy Riddle34.42×Music & Radio
Collectable1.5×Kids & Family
Tezz6.69×Movies & TV
Kearny, New Jersey24.78×Travel & Leisure
Alton, Hampshire24×Travel & Leisure
Bank account2.07×Business & Career
Laneige4.43×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matthew Morrison audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
IndulgenceJOY1.56
MindfulnessBALANCE1.5
ExtroversionTHRILL1.5
Community OrientationOPEN1.37
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Matthew Morrison
CountryShare
United States52.9%
United Kingdom15.1%
Germany5.3%

See Matthew Morrison audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Matthew Morrison have in United States?

Matthew Morrison has an estimated audience of 668,991 people in United States, concentrated in California and Texas.

What is the gender split and age of Matthew Morrison fans?

65.7% of Matthew Morrison fans are female, 34.3% are male, with an average age of 40.3 years.

Which brands do Matthew Morrison fans like most?

Matthew Morrison fans show strongest brand affinity for Guy Fieri (48.06×), Figure painting (hobby) (43.61×), and Product design (4.28×) over the country average.

Where do Matthew Morrison fans live in United States?

Matthew Morrison fans in United States are most concentrated in California (reach 74,979), Texas (reach 54,057), and Florida (reach 42,113). These three regions account for the largest share of the active audience.

What other brands do Matthew Morrison fans also like?

Beyond Matthew Morrison itself, the audience over-indexes on Figure painting (hobby) (43.61×), Product design (4.28×), Plainfield, New Jersey (23.97×), and Morphine (band) (15.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matthew Morrison. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.