Rascasse Audience Intelligence

Matthew Morrison Audience in United States

A data profile of the people who buy, follow and care about Matthew Morrison in United States — modelled from more than twelve digital signal sources. Matthew Morrison has an estimated audience of 717,036 people in United States.

#2092among Actor Actress or TV Star in United States#6907among Person in United States#5475in Movies & TV

The average Matthew Morrison fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Brittany Snow, Miranda Cosgrove, Lea Michele, with strongest over-indexing on Brittany Snow (79.84× the country average).

Demographically, the Matthew Morrison audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matthew Morrison fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Brittany Snow.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matthew Morrison profile in United States.

Audience size
717K
in United States
Gender
65.7%♀
34.3% male
Age
40.3
average years
Country rank
#29472
Person in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matthew Morrison fans

65.7% are female, 34.3% are male, average age 40.3.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Matthew Morrison audience in United States
MetricValue
Female65.7%
Male34.3%
Average age40.3
Estimated audience size717,036
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Matthew Morrison audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4923%
50+21%
Fig. 04

Worldwide distribution

53.9%

of the worldwide Matthew Morrison audience comes from United States.

Worldwide audience distribution share by country for Matthew Morrison
CountryShare
United States53.9%
United Kingdom15.0%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matthew Morrison audience in United States is strongest.

Fig. 05

Top regions by affinity

Matthew Morrison fans by region: top regions in United States
#RegionReachAffinity×
01Utah~8K1.40×
02Tennessee~20K1.27×
03Connecticut~8K1.26×
04New York~50K1.22×
05Kansas~6K1.18×
06Massachusetts~20K1.15×
07Idaho~4K1.15×
08Maine~3K1.12×
09Indiana~10K1.11×
10Oregon~9K1.11×
11Pennsylvania~20K1.10×
12Wisconsin~10K1.10×
13New Hampshire~3K1.10×
14Vermont~1K1.09×
15Washington~10K1.08×
16Rhode Island~2K1.08×
17Missouri~10K1.07×
18Washington, District of Columbia~2K1.05×
19Ohio~20K1.04×
20South Carolina~10K1.03×
21Illinois~20K1.02×
22New Jersey~20K1.02×
23Iowa~6K1.02×
24Colorado~10K1.01×
25Nebraska~3K1.01×
26Minnesota~10K1.00×
27Arkansas~5K0.99×
28North Carolina~20K0.98×
29Kentucky~8K0.98×
30Oklahoma~7K0.98×
31California~70K0.96×
32Michigan~20K0.95×
33Montana~2K0.95×
34Delaware~2K0.94×
35West Virginia~3K0.93×
36Virginia~20K0.92×
37Hawaii~3K0.92×
38Arizona~10K0.91×
39Florida~40K0.90×
40South Dakota~1K0.90×
41Alabama~8K0.88×
42North Dakota~1K0.88×
43Maryland~10K0.87×
44Texas~50K0.86×
45New Mexico~3K0.86×
46Alaska~1K0.84×
47Georgia~20K0.83×
48Louisiana~7K0.82×
49Nevada~5K0.81×
50Mississippi~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Matthew Morrison, United States
0.80×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matthew Morrison audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matthew Morrison audience
#·InterestCategoryAffinity×
01Brittany SnowMovies & TV79.84×
02Lea MicheleMovies & TV70.61×
03Miranda CosgroveMovies & TV63.32×
04A Million Ways to Die in the WestMovies & TV45.11×
05Rita OraMusic & Radio40.09×
06Madison Square GardenSports37.08×
07Andrew Lloyd WebberMusic & Radio31.81×
085 Seconds of SummerMusic & Radio28.54×
09Eddie RedmayneMovies & TV24.06×
10Hilary DuffMovies & TV22.44×
11Dance MomsMovies & TV21.56×
12Anna FarisMovies & TV20.00×
13Allison JanneyMovies & TV20.00×
14Jason IsaacsMovies & TV20.00×
15Michael GambonMovies & TV20.00×
16Vera FarmigaMovies & TV18.76×
17Anne HathawayMovies & TV9.40×
18MonstersMovies & TV8.04×
19Wawa Inc.Shopping5.30×
20Sabrina CarpenterMusic & Radio5.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matthew Morrison audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matthew Morrison audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.67×
Convenience OrientationPREMIUM1.36×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matthew Morrison audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
Luxury OrientationPREMIUM0.66×
DIY MentalityTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matthew Morrison have in United States?

Matthew Morrison has an estimated audience of 717,036 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Matthew Morrison fans?

65.7% of Matthew Morrison fans are female, 34.3% are male, with an average age of 40.3 years.

03

Which brands do Matthew Morrison fans like most?

Matthew Morrison fans show strongest brand affinity for Brittany Snow (79.84×), Miranda Cosgrove (63.32×), and Lea Michele (70.61×) over the country average.

04

Where do Matthew Morrison fans live in United States?

Matthew Morrison fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Matthew Morrison fans also like?

Beyond Matthew Morrison itself, the audience over-indexes on Miranda Cosgrove (63.32×), Lea Michele (70.61×), Hilary Duff (22.44×), and Rita Ora (40.09×) compared to the United States average.

Appendix

Explore more audiences

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See Matthew Morrison audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Matthew Morrison. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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