Rita Ora Audience in United States

Rita Ora logo

Rita Ora has an estimated audience of 2,057,075 people in United States. 59.8% are female, 40.2% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: Dua Lipa, Tate McRae, Jessie Murph, Doja Cat, Reneé Rapp.

The average Rita Ora fan in United States is 30.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dua Lipa, Tate McRae, Jessie Murph, with strongest over-indexing on Dua Lipa (171.02× the country average). Demographically, the Rita Ora audience skews more female with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: R&B

Demographics of Rita Ora fans

Demographic split for Rita Ora audience in United States
MetricValue
Female59.8%
Male40.2%
Average age30.3
Estimated audience size2,057,075

Audience persona

The typical Rita Ora fan in United States is more female, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dua Lipa.

Top regions in United States

Top regions ranked by reach for Rita Ora in United States
RegionReachAffinity
California239,0511.06×
Texas179,3971.01×
Florida146,9701.06×
New York130,0991.13×
Pennsylvania81,9541.18×
Illinois74,6361.09×
Ohio72,3991.14×
Georgia66,7251.05×
North Carolina64,0831.04×
New Jersey62,9941.2×
Michigan62,0381.15×
Virginia51,6861.03×
Arizona48,0611.14×
Massachusetts44,6201.1×
Washington40,2240.97×
Indiana39,7511.06×
Tennessee39,2270.95×
Maryland39,1511.11×
Missouri33,6631.02×
Wisconsin33,6391.09×
Colorado30,8550.95×
South Carolina30,4910.99×
Minnesota29,7101.01×
Alabama28,9731.01×
Kentucky27,7081.07×
Louisiana25,5880.96×
Connecticut23,5441.14×
Oklahoma23,2221.02×
Oregon22,9290.97×
Utah20,3901.11×
Nevada19,4240.98×
Kansas16,3531.01×
Iowa16,2670.96×
Arkansas15,3120.9×
Mississippi14,2870.84×
Hawaii10,8181.22×
Idaho10,1460.98×
Nebraska9,9890.97×
New Mexico9,9050.96×
West Virginia8,8260.92×
New Hampshire8,1311×
Maine6,6610.9×
Rhode Island6,4940.99×
Delaware5,6531×
Washington, District of Columbia5,0900.82×
Montana4,4110.77×
South Dakota3,7950.8×
Alaska3,5340.8×
North Dakota3,2430.77×
Vermont2,9640.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rita Ora audience
BrandAffinityCategory
Dua Lipa171.02×Music & Radio
Tate McRae114.9×Music & Radio
Jessie Murph73.73×Music & Radio
Doja Cat45.27×Music & Radio
Reneé Rapp43.29×Music & Radio
Lola Young51.76×Music & Radio
Ava Max86.79×Music & Radio
Sabrina Carpenter17.56×Music & Radio
Keala Settle85.75×Movies & TV
Hailee Steinfeld11.91×Movies & TV
Mabel80.88×Music & Radio
Zara Larsson23.64×Music & Radio
Fergie (singer)28.56×Movies & TV
Madison Beer11.28×Music & Radio
Zoe Wees171.02×Music & Radio
Rhianna (singer)10.29×Music & Radio
Isabel LaRosa91.36×Music & Radio
Maggie Lindemann58.94×Music & Radio
Rachel Weisz17.03×Movies & TV
Matthew Morrison40.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rita Ora audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.78
TraditionCONSERVATISM2.01
ExtroversionTHRILL1.6
Community OrientationOPEN1.39
MindfulnessBALANCE1.35
Pet OwnershipJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Rita Ora
CountryShare
United States32.1%
United Kingdom11.7%
Germany6.7%

See Rita Ora audiences in other countries

More R&B audiences in United States

Frequently asked questions

How many fans does Rita Ora have in United States?

Rita Ora has an estimated audience of 2,057,075 people in United States, concentrated in California and Texas.

What is the gender split and age of Rita Ora fans?

59.8% of Rita Ora fans are female, 40.2% are male, with an average age of 30.3 years.

Which brands do Rita Ora fans like most?

Rita Ora fans show strongest brand affinity for Dua Lipa (171.02×), Tate McRae (114.9×), and Jessie Murph (73.73×) over the country average.

Where do Rita Ora fans live in United States?

Rita Ora fans in United States are most concentrated in California (reach 239,051), Texas (reach 179,397), and Florida (reach 146,970). These three regions account for the largest share of the active audience.

What other brands do Rita Ora fans also like?

Beyond Rita Ora itself, the audience over-indexes on Tate McRae (114.9×), Jessie Murph (73.73×), Doja Cat (45.27×), and Reneé Rapp (43.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rita Ora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.