Rascasse Audience Intelligence

Ava Max Audience in United States

Ava Max has an estimated audience of 972K people in United States.

#313among Singer-songwriter in United States
#5155among people in United States#2864in Music & Radio

The average Ava Max fan in United States is 31.4 years old, more female, and lives primarily in California.

Its fans are 6.5 years younger than the group average of 37.9.

Women make up 66.5% of the fan base, 9.5 percentage points more than the group average.

Compared with the other 7792 objects in Singer-songwriter, Ava Max fans stand out for their interest in Rita Ora, Fifth Harmony and Teyana Taylor.

Most fans live in California, New York, Texas.

Top affinities include Rita Ora, Madison Beer, Ellie Goulding, with strongest over-indexing on Rita Ora (86.79× the country average).

Demographically, the Ava Max audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Tradition, Mindfulness.

The typical Ava Max fan in United States is more female, around 31.4 years old, with strong Tradition tendencies and a notable affinity for Rita Ora.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
972K
in United States
Gender
66.5%♀
33.5% male
Age
31.4
average years
Country rank
#24112
among all objects in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Ava Max fans

66.5% are female, 33.5% are male, average age 31.4.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Ava Max audience in United States
MetricValue
Female66.5%
Male33.5%
Average age31.4
Estimated audience size972K
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Ava Max audience in United States
Age bracketShare%
16-2444%
25-3423%
35-4414%
45-5411%
55+8%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Ava Max audience comes from United States.

Worldwide audience distribution share by country for Ava Max
CountryShare
United States24.4%
Germany9.4%
France5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ava Max fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.40×
02Arizona~30K1.38×
03Wisconsin~20K1.20×
04Washington~30K1.17×
05Connecticut~10K1.16×
06California~100K1.15×
07Massachusetts~20K1.15×
08Idaho~6K1.14×
09New York~70K1.13×
10Washington, District of Columbia~2K1.13×
11Virginia~30K1.09×
12New Hampshire~4K1.09×
13Colorado~20K1.08×
14Minnesota~20K1.08×
15Montana~3K1.08×
16North Dakota~2K1.08×
17Pennsylvania~40K1.05×
18Michigan~30K1.05×
19Wyoming~2K1.05×
20Oregon~10K1.04×
21Illinois~40K1.02×
22New Jersey~30K1.02×
23Hawaii~4K1.02×
24South Dakota~3K1.02×
25Nevada~10K1.01×
26Rhode Island~3K1.01×
27Indiana~20K1.00×
28Maryland~20K0.99×
29New Mexico~6K0.98×
30Maine~4K0.98×
31Missouri~20K0.97×
32Nebraska~6K0.97×
33Alaska~2K0.96×
34Florida~60K0.95×
35North Carolina~30K0.95×
36Ohio~30K0.94×
37Iowa~9K0.93×
38Kansas~8K0.93×
39Georgia~30K0.92×
40Texas~60K0.91×
41Oklahoma~10K0.91×
42Kentucky~10K0.85×
43Delaware~2K0.85×
44Tennessee~20K0.84×
45West Virginia~4K0.84×
46Arkansas~7K0.80×
47South Carolina~10K0.78×
48Alabama~10K0.77×
49Louisiana~10K0.74×
50Mississippi~6K0.68×
Fig. 06

Affinity by region

Affinity by region — Ava Max, United States
0.68×1.00×1.40×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ava Max audience vs. the country average
#·InterestCategoryAffinity×
01Rita OraMusic & Radio86.79×
02Madison BeerMusic & Radio12.31×
03Ellie GouldingMusic & Radio11.68×
04Fifth HarmonyMusic & Radio11.35×
05Teyana TaylorMovies & TV9.79×
06International educationBusiness & Career9.16×
07Ariana GrandeMusic & Radio9.06×
08Arabic coffeeFood & Beverages8.59×
09Sabrina CarpenterMusic & Radio7.48×
10Charli XCXMusic & Radio7.18×
11Disneyland ParisTravel & Leisure6.68×
12Hilary DuffMovies & TV5.81×
13Mariah CareyMusic & Radio5.50×
14Lindsay LohanMovies & TV5.48×
15Hailee SteinfeldMovies & TV5.46×
16Brittany SnowMovies & TV5.04×
17DancehallsMusic & Radio3.29×
18YouTube MusicInternet & Social Media2.72×
19ULTA BeautyBeauty & Wellness2.18×
20Macy'sShopping1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ava Max audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ava Max audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.50×
MindfulnessBALANCE1.43×
Community OrientationOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ava Max audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
PatriotismCONSERVATISM0.82×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ava Max over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/ava-max-10000562” · Methodology