Rascasse Audience Intelligence

Ava Max Audience in United States

A data profile of the people who buy, follow and care about Ava Max in United States — modelled from more than twelve digital signal sources. Ava Max has an estimated audience of 971,571 people in United States.

#455among Singer-songwriter in United States#5415among Person in United States#3129in Music & Radio

The average Ava Max fan in United States is 30.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rita Ora, Ariana Grande, Madison Beer, with strongest over-indexing on Rita Ora (86.79× the country average).

Demographically, the Ava Max audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ava Max fan in United States is more female, around 30.6 years old, with strong Tradition tendencies and a notable affinity for Rita Ora.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ava Max profile in United States.

Audience size
972K
in United States
Gender
66.5%♀
33.5% male
Age
30.6
average years
Country rank
#24146
Person in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ava Max fans

66.5% are female, 33.5% are male, average age 30.6.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Ava Max audience in United States
MetricValue
Female66.5%
Male33.5%
Average age30.6
Estimated audience size971,571
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Ava Max audience in United States
Age bracketShare%
16-1944%
20-2923%
30-3914%
40-4911%
50+8%
Fig. 04

Worldwide distribution

23.6%

of the worldwide Ava Max audience comes from United States.

Worldwide audience distribution share by country for Ava Max
CountryShare
United States23.6%
Germany9.6%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ava Max audience in United States is strongest.

Fig. 05

Top regions by affinity

Ava Max fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.40×
02Arizona~30K1.38×
03Wisconsin~20K1.20×
04Washington~20K1.17×
05Connecticut~10K1.16×
06California~100K1.15×
07Massachusetts~20K1.15×
08Idaho~6K1.14×
09New York~70K1.13×
10Washington, District of Columbia~4K1.13×
11Virginia~30K1.09×
12New Hampshire~4K1.09×
13Colorado~20K1.08×
14Minnesota~20K1.08×
15Montana~3K1.08×
16North Dakota~2K1.08×
17Pennsylvania~40K1.05×
18Michigan~30K1.05×
19Oregon~10K1.04×
20Illinois~40K1.02×
21New Jersey~30K1.02×
22Hawaii~5K1.02×
23South Dakota~2K1.02×
24Nevada~10K1.01×
25Rhode Island~3K1.01×
26Indiana~20K1.00×
27Maryland~20K0.99×
28New Mexico~5K0.98×
29Maine~4K0.98×
30Missouri~20K0.97×
31Nebraska~5K0.97×
32Alaska~2K0.96×
33Florida~70K0.95×
34North Carolina~30K0.95×
35Ohio~30K0.94×
36Iowa~8K0.93×
37Kansas~8K0.93×
38Georgia~30K0.92×
39Texas~80K0.91×
40Oklahoma~10K0.91×
41Vermont~2K0.90×
42Kentucky~10K0.85×
43Delaware~2K0.85×
44Tennessee~20K0.84×
45West Virginia~4K0.84×
46Arkansas~7K0.80×
47South Carolina~10K0.78×
48Alabama~10K0.77×
49Louisiana~10K0.74×
50Mississippi~6K0.68×
Fig. 06

Affinity by region

Affinity by region — Ava Max, United States
0.68×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ava Max audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ava Max audience
#·InterestCategoryAffinity×
01Rita OraMusic & Radio86.79×
02Madison BeerMusic & Radio12.31×
03Ellie GouldingMusic & Radio11.68×
04Fifth HarmonyMusic & Radio11.35×
05Teyana TaylorMovies & TV9.79×
06International educationBusiness & Career9.16×
07Ariana GrandeMusic & Radio9.06×
08Arabic coffeeFood & Beverages8.59×
09Sabrina CarpenterMusic & Radio7.48×
10Charli XCXMusic & Radio7.18×
11Disneyland ParisTravel & Leisure6.68×
12Hilary DuffMovies & TV5.81×
13Mariah CareyMusic & Radio5.50×
14Lindsay LohanMovies & TV5.48×
15Hailee SteinfeldMovies & TV5.46×
16Brittany SnowMovies & TV5.04×
17DancehallsMusic & Radio3.29×
18YouTube MusicInternet & Social Media2.72×
19ULTA BeautyBeauty & Wellness2.18×
20Macy'sShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ava Max audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ava Max audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.50×
MindfulnessBALANCE1.43×
Community OrientationOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ava Max audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
PatriotismCONSERVATISM0.82×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ava Max have in United States?

Ava Max has an estimated audience of 971,571 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ava Max fans?

66.5% of Ava Max fans are female, 33.5% are male, with an average age of 30.6 years.

03

Which brands do Ava Max fans like most?

Ava Max fans show strongest brand affinity for Rita Ora (86.79×), Ariana Grande (9.06×), and Madison Beer (12.31×) over the country average.

04

Where do Ava Max fans live in United States?

Ava Max fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Ava Max fans also like?

Beyond Ava Max itself, the audience over-indexes on Ariana Grande (9.06×), Madison Beer (12.31×), Sabrina Carpenter (7.48×), and Teyana Taylor (9.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Ava Max audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ava Max. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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