Rascasse Audience Intelligence

Mabel Audience in United States

A data profile of the people who buy, follow and care about Mabel in United States — modelled from more than twelve digital signal sources. Mabel has an estimated audience of 392,713 people in United States.

#967among Singer-songwriter in United States#10390among Person in United States#6007in Music & Radio

The average Mabel fan in United States is 30.3 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, California, New Jersey.

Top brand affinities include Rita Ora, Charli XCX, Sabrina Carpenter, with strongest over-indexing on Rita Ora (80.88× the country average).

Demographically, the Mabel audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mabel fan in United States is more female, around 30.3 years old, with strong Tradition tendencies and a notable affinity for Rita Ora.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mabel profile in United States.

Audience size
393K
in United States
Gender
59.0%♀
41.0% male
Age
30.3
average years
Country rank
#42003
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mabel fans

59.0% are female, 41.0% are male, average age 30.3.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Mabel audience in United States
MetricValue
Female59.0%
Male41.0%
Average age30.3
Estimated audience size392,713
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Mabel audience in United States
Age bracketShare%
16-1944%
20-2923%
30-3915%
40-4911%
50+7%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Mabel audience comes from United States.

Worldwide audience distribution share by country for Mabel
CountryShare
United States23.9%
Brazil15.7%
United Kingdom10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mabel audience in United States is strongest.

Fig. 05

Top regions by affinity

Mabel fans by region: top regions in United States
#RegionReachAffinity×
01Washington~40K5.27×
02Maine~5K3.41×
03New Jersey~30K3.26×
04Ohio~20K2.04×
05Minnesota~10K1.95×
06Iowa~5K1.55×
07Tennessee~10K1.26×
08Virginia~10K1.22×
09Georgia~10K1.19×
10Wisconsin~7K1.17×
11Pennsylvania~10K0.94×
12Oregon~4K0.90×
13Alaska<1K0.89×
14North Dakota<1K0.89×
15Vermont<1K0.89×
16Mississippi~3K0.87×
17Texas~30K0.86×
18South Dakota<1K0.86×
19West Virginia~2K0.85×
20Louisiana~4K0.84×
21Montana<1K0.84×
22Delaware<1K0.84×
23Nevada~3K0.82×
24New Hampshire~1K0.82×
25Rhode Island~1K0.82×
26California~30K0.81×
27New York~20K0.80×
28Oklahoma~3K0.80×
29Utah~3K0.80×
30Idaho~2K0.80×
31Massachusetts~6K0.79×
32Nebraska~2K0.79×
33New Mexico~2K0.78×
34Hawaii~1K0.78×
35North Carolina~9K0.77×
36Connecticut~3K0.77×
37Arkansas~2K0.77×
38Washington, District of Columbia<1K0.77×
39Alabama~4K0.76×
40Kentucky~4K0.76×
41Kansas~2K0.76×
42Michigan~8K0.75×
43Missouri~5K0.73×
44Florida~20K0.72×
45Indiana~5K0.71×
46Arizona~5K0.69×
47Maryland~5K0.69×
48Illinois~9K0.67×
49Colorado~4K0.67×
50South Carolina~4K0.66×
Fig. 06

Affinity by region

Affinity by region — Mabel, United States
0.66×1.00×5.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mabel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mabel audience
#·InterestCategoryAffinity×
01Rita OraMusic & Radio80.88×
02Charli XCXMusic & Radio39.05×
03Calum ScottMusic & Radio28.41×
04Fifth HarmonyMusic & Radio26.92×
05Bebe RexhaMusic & Radio26.88×
06Madison BeerMusic & Radio20.05×
07Sabrina CarpenterMusic & Radio17.68×
08Ellie GouldingMusic & Radio17.27×
09Bridgit MendlerMovies & TV17.08×
10Harry StylesMusic & Radio13.62×
11LordeMusic & Radio12.93×
12Teyana TaylorMovies & TV12.37×
13International educationBusiness & Career12.14×
14Zara LarssonMusic & Radio11.12×
15Guardians of the Galaxy (film)Movies & TV7.71×
16Hailee SteinfeldMovies & TV6.15×
17Ariana GrandeMusic & Radio4.51×
18Taylor SwiftMusic & Radio3.78×
19ClothingFashion & Accessoires1.81×
20Consumer electronicsTechnology & Electronics1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mabel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mabel audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.11×
Community OrientationOPEN1.51×
MindfulnessBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mabel audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
PatriotismCONSERVATISM0.81×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mabel have in United States?

Mabel has an estimated audience of 392,713 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Mabel fans?

59.0% of Mabel fans are female, 41.0% are male, with an average age of 30.3 years.

03

Which brands do Mabel fans like most?

Mabel fans show strongest brand affinity for Rita Ora (80.88×), Charli XCX (39.05×), and Sabrina Carpenter (17.68×) over the country average.

04

Where do Mabel fans live in United States?

Mabel fans in United States are most concentrated in Washington (reach ~40K), California (reach ~30K), and New Jersey (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mabel fans also like?

Beyond Mabel itself, the audience over-indexes on Charli XCX (39.05×), Sabrina Carpenter (17.68×), Madison Beer (20.05×), and Harry Styles (13.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Mabel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mabel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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