Mabel Audience in United States
Mabel has an estimated audience of 383,171 people in United States. 57.4% are female, 42.6% are male, average age 29.6. Top brand affinities: Guy Fieri, Home construction, Product design, UK garage, Bullion.
Top brand affinities include Guy Fieri, Home construction, Product design, with strongest over-indexing on Guy Fieri (75.86× the country average). Demographically, the Mabel audience skews more female with an average age of 29.6, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Mabel fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 29.6 |
| Estimated audience size | 383,171 |
Audience persona
The typical Mabel fan in United States is more female, around 29.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Guy Fieri.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Guy Fieri | 75.86× | Movies & TV |
| Home construction | 2.53× | Home & Garden |
| Product design | 2.94× | Business & Career |
| UK garage | 7.19× | Music & Radio |
| Bullion | 10.98× | Business & Career |
| JibJab | 6.78× | Internet & Social Media |
| Combat sport | 1.74× | Sports |
| Pro-Ject | 4.18× | Music & Radio |
| Historical fantasy | 26.68× | Literature |
| Whataburger | 1.67× | Food & Beverages |
| Isometric exercise | 8.22× | Sports |
| Celtic mythology | 8.47× | Arts & Culture |
| Electrolyte | 3.95× | Health |
| Iowa Hawkeyes | 6.35× | Sports |
| Bank account | 1.99× | Business & Career |
| Progressive rock | 1.68× | Music & Radio |
| Fantasy Football | 8.32× | Internet & Social Media |
| Voter registration | 3.2× | Politics & Society |
| Joshua Jackson | 2.89× | Movies & TV |
| Fantasy Earth: Zero | 7.31× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.43 |
| Tradition | CONSERVATISM | 1.64 |
| Extroversion | THRILL | 1.47 |
| Mindfulness | BALANCE | 1.29 |
| Luxury Orientation | PREMIUM | 1.23 |
| Pet Ownership | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 16.7% |
| United Kingdom | 11.1% |
See Mabel audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mabel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.