Mabel Audience in United States
Mabel has an estimated audience of 383,171 people in United States. 57.4% are female, 42.6% are male, average age 29.6. Top brand affinities: Rita Ora, Sabrina Carpenter, Madison Beer, Charli XCX, Teyana Taylor.
Top brand affinities include Rita Ora, Sabrina Carpenter, Madison Beer, with strongest over-indexing on Rita Ora (75.86× the country average). Demographically, the Mabel audience skews more female with an average age of 29.6, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Mabel fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 29.6 |
| Estimated audience size | 383,171 |
Audience persona
The typical Mabel fan in United States is more female, around 29.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rita Ora.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rita Ora | 75.86× | Music & Radio |
| Sabrina Carpenter | 21.22× | Music & Radio |
| Madison Beer | 18.75× | Music & Radio |
| Charli XCX | 19.43× | Music & Radio |
| Teyana Taylor | 12.02× | Movies & TV |
| Lorde | 14.42× | Music & Radio |
| Bridgit Mendler | 19.45× | Movies & TV |
| Jean Paul Gaultier | 14.27× | Fashion & Accessoires |
| Fifth Harmony | 20.97× | Music & Radio |
| Zara Larsson | 12.04× | Music & Radio |
| Bebe Rexha | 19.84× | Music & Radio |
| Harry Styles | 8.47× | Music & Radio |
| Disneyland Paris | 8.25× | Travel & Leisure |
| Taylor Swift | 3.14× | Music & Radio |
| Hair Extensions | 4× | Beauty & Wellness |
| Ellie Goulding | 16.98× | Music & Radio |
| Autism Awareness | 5.87× | Health |
| Hilary Duff | 6.57× | Movies & TV |
| Jessie J | 20.41× | Music & Radio |
| Diabetes mellitus awareness | 3.92× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.43 |
| Tradition | CONSERVATISM | 1.64 |
| Extroversion | THRILL | 1.47 |
| Mindfulness | BALANCE | 1.29 |
| Luxury Orientation | PREMIUM | 1.23 |
| Pet Ownership | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 16.7% |
| United Kingdom | 11.1% |
See Mabel audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mabel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.