Rascasse Audience Intelligence

Svedka Target Market in United States

A data profile of the people who buy, follow and care about Svedka in United States — modelled from more than twelve digital signal sources. Svedka has an estimated audience of 508,423 people in United States.

#3733among Brand in United States#1937in Food & Beverages

The average Svedka fan in United States is 34.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Ciroc vodka, Smirnoff, Stolichnaya, with strongest over-indexing on Ciroc vodka (110.09× the country average).

Demographically, the Svedka audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Svedka fan in United States is balanced, around 34.1 years old, with strong Extroversion tendencies and a notable affinity for Ciroc vodka.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Svedka profile in United States.

Audience size
508K
in United States
Gender
50.8%♀
49.2% male
Age
34.1
average years
Country rank
#36304
Brand in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Svedka

50.8% are female, 49.2% are male, average age 34.1.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Svedka audience in United States
MetricValue
Female50.8%
Male49.2%
Average age34.1
Estimated audience size508,423
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Svedka audience in United States
Age bracketShare%
16-1925%
20-2930%
30-3922%
40-4913%
50+9%
Fig. 04

Worldwide distribution

79.0%

of the worldwide Svedka audience comes from United States.

Worldwide audience distribution share by country for Svedka
CountryShare
United States79.0%
Spain4.4%
United Kingdom2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Svedka audience in United States is strongest.

Fig. 05

Top regions by affinity

Svedka customers by region in United States
#RegionReachAffinity×
01New Mexico~6K2.41×
02Indiana~20K1.69×
03Minnesota~10K1.43×
04Colorado~10K1.41×
05North Dakota~1K1.27×
06Pennsylvania~20K1.26×
07Delaware~2K1.21×
08Nebraska~3K1.20×
09Illinois~20K1.16×
10West Virginia~3K1.15×
11Oklahoma~6K1.14×
12Kentucky~7K1.11×
13Alaska~1K1.10×
14Texas~50K1.07×
15Maryland~9K1.06×
16Michigan~10K1.05×
17Tennessee~10K1.05×
18Arkansas~4K1.05×
19Connecticut~5K1.02×
20Massachusetts~10K0.99×
21South Dakota~1K0.99×
22Washington~10K0.98×
23Oregon~6K0.98×
24New Jersey~10K0.96×
25Washington, District of Columbia~1K0.96×
26South Carolina~7K0.95×
27Maine~2K0.95×
28Georgia~10K0.94×
29Rhode Island~1K0.93×
30Kansas~4K0.92×
31Wisconsin~7K0.91×
32New York~30K0.90×
33Missouri~7K0.90×
34Alabama~6K0.90×
35Arizona~9K0.89×
36North Carolina~10K0.88×
37Florida~30K0.85×
38Iowa~4K0.84×
39Hawaii~2K0.84×
40Vermont<1K0.83×
41Montana~1K0.82×
42Virginia~10K0.80×
43New Hampshire~2K0.80×
44Utah~4K0.79×
45Idaho~2K0.78×
46Ohio~10K0.72×
47Louisiana~5K0.71×
48Mississippi~3K0.71×
49Nevada~3K0.68×
50California~30K0.57×
Fig. 06

Affinity by region

Affinity by region — Svedka, United States
0.57×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Svedka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Svedka audience
#·InterestCategoryAffinity×
01Ciroc vodkaFood & Beverages110.09×
02StolichnayaFood & Beverages80.49×
03Svedka VodkaFood & Beverages71.60×
04São Paulo Museum of ArtArts & Culture68.85×
05Old CrowTravel & Leisure53.36×
06Three Olives VodkaFood & Beverages53.16×
07Ketel OneFood & Beverages29.99×
08SmirnoffFood & Beverages28.31×
09Belvedere (vodka)Food & Beverages27.65×
10SKYY vodkaFood & Beverages26.53×
11Absolut VodkaFood & Beverages21.25×
12CîrocFood & Beverages20.31×
13BevMo!Shopping18.02×
14Malibu RumFood & Beverages16.44×
15Grey Goose (vodka)Food & Beverages15.54×
16Tito's VodkaFood & Beverages13.24×
17VodkaFood & Beverages5.05×
18PotatoFood & Beverages4.86×
19Savannah GuthrieMovies & TV3.75×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Svedka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Svedka audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.54×
IndulgenceJOY1.25×
Price SensitivityPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Svedka audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Quality AwarenessPREMIUM0.82×
TravellingTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Svedka's target market in United States?

Svedka's target market in United States covers an estimated 508,423 people, concentrated in Texas and California.

02

What is the gender split and age of Svedka customers?

50.8% of the Svedka audience are female, 49.2% are male, with an average age of 34.1 years.

03

Which brands do Svedka fans like most?

Svedka fans show strongest brand affinity for Ciroc vodka (110.09×), Smirnoff (28.31×), and Stolichnaya (80.49×) over the country average.

04

Where do Svedka fans live in United States?

Svedka fans in United States are most concentrated in Texas (reach ~50K), California (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Svedka fans also like?

Beyond Svedka itself, the audience over-indexes on Smirnoff (28.31×), Stolichnaya (80.49×), Svedka Vodka (71.6×), and Malibu Rum (16.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Svedka audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Svedka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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