Svedka Audience in United States

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Svedka has an estimated audience of 508,719 people in United States. 50.8% are female, 49.2% are male, average age 34.1. Top regions: Texas, California, Florida. Top brand affinities: Ciroc vodka, Smirnoff, Stolichnaya, Svedka Vodka, BevMo!.

The average Svedka fan in United States is 34.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Ciroc vodka, Smirnoff, Stolichnaya, with strongest over-indexing on Ciroc vodka (110.09× the country average). Demographically, the Svedka audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Software

Demographics of Svedka fans

Demographic split for Svedka audience in United States
MetricValue
Female50.8%
Male49.2%
Average age34.1
Estimated audience size508,719

Audience persona

The typical Svedka fan in United States is balanced, around 34.1 years old, with strong Indulgence tendencies and a notable affinity for Ciroc vodka.

Top regions in United States

Top regions ranked by reach for Svedka in United States
RegionReachAffinity
Texas49,4811.13×
California30,9610.55×
Florida29,0790.84×
New York26,5540.93×
Pennsylvania23,5541.38×
Illinois21,7961.29×
Indiana17,2221.85×
Michigan14,8841.12×
Georgia14,0970.9×
New Jersey13,1691.02×
North Carolina13,1450.86×
Colorado12,6311.58×
Tennessee11,2751.1×
Minnesota10,5431.45×
Washington10,1480.99×
Massachusetts10,0081×
Ohio9,8130.63×
Virginia9,7230.78×
Maryland9,3531.07×
Arizona9,3260.9×
South Carolina7,3400.96×
Missouri7,3090.89×
Kentucky6,9051.08×
Wisconsin6,3610.83×
Alabama6,3590.89×
New Mexico6,3482.49×
Oklahoma6,2121.1×
Connecticut5,3911.06×
Oregon5,3370.92×
Arkansas4,3741.04×
Louisiana4,1550.63×
Kansas3,4910.87×
Utah3,4150.75×
Iowa3,3830.81×
Nebraska3,1121.22×
Nevada2,9310.6×
West Virginia2,6671.13×
Mississippi2,5090.6×
Idaho1,9130.75×
Hawaii1,8500.85×
Delaware1,7711.26×
Maine1,6980.93×
Washington, District of Columbia1,4450.95×
North Dakota1,4181.36×
New Hampshire1,3970.7×
Rhode Island1,2770.79×
Alaska1,1371.04×
South Dakota1,1110.95×
Montana1,0590.75×
Wyoming6490.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Svedka audience
BrandAffinityCategory
Ciroc vodka110.09×Food & Beverages
Smirnoff28.31×Food & Beverages
Stolichnaya80.49×Food & Beverages
Svedka Vodka71.6×Food & Beverages
BevMo!18.02×Shopping
Belvedere (vodka)27.65×Food & Beverages
São Paulo Museum of Art68.85×Arts & Culture
Three Olives Vodka53.16×Food & Beverages
Absolut Vodka21.25×Food & Beverages
Ketel One29.99×Food & Beverages
SKYY vodka26.53×Food & Beverages
Cîroc20.31×Food & Beverages
Grey Goose (vodka)15.54×Food & Beverages
Vodka5.05×Food & Beverages
Food1.65×Food & Beverages
Old Crow53.36×Travel & Leisure
Savannah Guthrie3.75×Movies & TV
Potato4.86×Food & Beverages
Flavor2.96×Food & Beverages
Malibu Rum16.44×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Svedka audience
TraitClusterScore
IndulgenceJOY1.71
Convenience OrientationPREMIUM1.65
LGBTQ+ IdentityOPEN1.55
ExtroversionTHRILL1.43
Urban LifestyleOPEN1.23
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Svedka
CountryShare
United States77.6%
Spain4.3%
United Kingdom2.5%

See Svedka audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Svedka have in United States?

Svedka has an estimated audience of 508,719 people in United States, concentrated in Texas and California.

What is the gender split and age of Svedka fans?

50.8% of Svedka fans are female, 49.2% are male, with an average age of 34.1 years.

Which brands do Svedka fans like most?

Svedka fans show strongest brand affinity for Ciroc vodka (110.09×), Smirnoff (28.31×), and Stolichnaya (80.49×) over the country average.

Where do Svedka fans live in United States?

Svedka fans in United States are most concentrated in Texas (reach 49,481), California (reach 30,961), and Florida (reach 29,079). These three regions account for the largest share of the active audience.

What other brands do Svedka fans also like?

Beyond Svedka itself, the audience over-indexes on Smirnoff (28.31×), Stolichnaya (80.49×), Svedka Vodka (71.6×), and BevMo! (18.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Svedka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.