Rascasse Audience Intelligence

SKYY vodka Target Market in United States

A data profile of the people who buy, follow and care about SKYY vodka in United States — modelled from more than twelve digital signal sources. SKYY vodka has an estimated audience of 1,130,968 people in United States.

#32among Spirits in United States#2227among Brand in United States#1235in Food & Beverages

The average SKYY vodka fan in United States is 36.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Speedway LLC, Vodka, Smirnoff, with strongest over-indexing on Speedway LLC (8.45× the country average).

Demographically, the SKYY vodka audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SKYY vodka fan in United States is balanced, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Speedway LLC.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SKYY vodka profile in United States.

Audience size
1.1M
in United States
Gender
51.9%♀
48.1% male
Age
36.4
average years
Country rank
#21753
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SKYY vodka

51.9% are female, 48.1% are male, average age 36.4.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for SKYY vodka audience in United States
MetricValue
Female51.9%
Male48.1%
Average age36.4
Estimated audience size1,130,968
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the SKYY vodka audience in United States
Age bracketShare%
16-1917%
20-2930%
30-3924%
40-4917%
50+11%
Fig. 04

Worldwide distribution

36.9%

of the worldwide SKYY vodka audience comes from United States.

Worldwide audience distribution share by country for SKYY vodka
CountryShare
United States36.9%
Brazil12.9%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SKYY vodka audience in United States is strongest.

Fig. 05

Top regions by affinity

SKYY vodka customers by region in United States
#RegionReachAffinity×
01Oklahoma~20K1.74×
02Arizona~40K1.55×
03Nevada~20K1.49×
04California~200K1.42×
05Washington~30K1.14×
06New Mexico~6K1.14×
07North Carolina~40K1.13×
08Alaska~3K1.13×
09Texas~100K1.12×
10Oregon~10K1.10×
11Utah~10K1.10×
12Kansas~10K1.10×
13Colorado~20K1.08×
14Tennessee~20K1.07×
15Florida~80K1.06×
16Louisiana~20K1.06×
17Wisconsin~20K1.04×
18Idaho~6K1.04×
19Hawaii~5K1.03×
20Connecticut~10K1.01×
21Kentucky~10K0.99×
22New Hampshire~4K0.98×
23Montana~3K0.97×
24Pennsylvania~40K0.96×
25Georgia~30K0.96×
26Arkansas~9K0.96×
27Maine~4K0.96×
28Washington, District of Columbia~3K0.95×
29New York~60K0.94×
30Massachusetts~20K0.94×
31Missouri~20K0.94×
32Vermont~2K0.94×
33Ohio~30K0.93×
34Virginia~30K0.93×
35Alabama~10K0.92×
36Rhode Island~3K0.92×
37North Dakota~2K0.92×
38Illinois~30K0.91×
39Michigan~30K0.90×
40Nebraska~5K0.90×
41West Virginia~5K0.89×
42Minnesota~10K0.87×
43Delaware~3K0.87×
44South Dakota~2K0.87×
45Mississippi~8K0.85×
46New Jersey~20K0.82×
47Indiana~20K0.82×
48South Carolina~10K0.82×
49Maryland~20K0.80×
50Iowa~7K0.80×
Fig. 06

Affinity by region

Affinity by region — SKYY vodka, United States
0.80×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SKYY vodka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SKYY vodka audience
#·InterestCategoryAffinity×
01Ketel OneFood & Beverages19.00×
02Belvedere (vodka)Food & Beverages15.74×
03Tito's VodkaFood & Beverages15.69×
04SmirnoffFood & Beverages15.68×
05Grey Goose (vodka)Food & Beverages13.48×
06Absolut VodkaFood & Beverages11.84×
07Speedway LLCFood & Beverages8.45×
08Malibu RumFood & Beverages7.84×
09SyrupFood & Beverages7.61×
10Blended whiskeyFood & Beverages7.32×
11Small batch whiskeyFood & Beverages6.79×
12Tennessee whiskeyFood & Beverages6.64×
13VodkaFood & Beverages6.63×
14VanillaFood & Beverages6.35×
15Irish whiskeyFood & Beverages6.08×
16Bourbon whiskeyFood & Beverages4.47×
17Wawa Inc.Shopping3.96×
187-ElevenShopping3.20×
19Atlantic OceanTravel & Leisure3.15×
20WingstopFood & Beverages2.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SKYY vodka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SKYY vodka audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.41×
Convenience OrientationPREMIUM1.20×
Social Media UsageJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SKYY vodka audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.93×
IndividualismJOY0.99×
Design AffinityPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SKYY vodka's target market in United States?

SKYY vodka's target market in United States covers an estimated 1,130,968 people, concentrated in California and Texas.

02

What is the gender split and age of SKYY vodka customers?

51.9% of the SKYY vodka audience are female, 48.1% are male, with an average age of 36.4 years.

03

Which brands do SKYY vodka fans like most?

SKYY vodka fans show strongest brand affinity for Speedway LLC (8.45×), Vodka (6.63×), and Smirnoff (15.68×) over the country average.

04

Where do SKYY vodka fans live in United States?

SKYY vodka fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do SKYY vodka fans also like?

Beyond SKYY vodka itself, the audience over-indexes on Vodka (6.63×), Smirnoff (15.68×), Wawa Inc. (3.96×), and Tito's Vodka (15.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for SKYY vodka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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