SKYY vodka Audience in United States

SKYY vodka logo

SKYY vodka has an estimated audience of 1,128,415 people in United States. 51.9% are female, 48.1% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Speedway LLC, Vodka, Smirnoff, Wawa Inc., Atlantic Ocean.

The average SKYY vodka fan in United States is 36.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Speedway LLC, Vodka, Smirnoff, with strongest over-indexing on Speedway LLC (8.45× the country average). Demographically, the SKYY vodka audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of SKYY vodka fans

Demographic split for SKYY vodka audience in United States
MetricValue
Female51.9%
Male48.1%
Average age36.4
Estimated audience size1,128,415

Audience persona

The typical SKYY vodka fan in United States is balanced, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Speedway LLC.

Top regions in United States

Top regions ranked by reach for SKYY vodka in United States
RegionReachAffinity
California183,9741.48×
Texas113,6291.17×
Florida84,0711.1×
New York64,4031.02×
North Carolina40,3751.19×
Pennsylvania36,8950.97×
Illinois36,7840.98×
Arizona35,6091.55×
Georgia34,7111×
Ohio34,4730.99×
Michigan27,3450.93×
Washington26,2201.16×
Virginia25,9650.94×
New Jersey25,0850.87×
Tennessee25,0101.1×
Oklahoma22,2131.77×
Massachusetts21,3550.96×
Colorado20,0331.13×
Wisconsin18,5091.09×
Missouri17,1210.94×
Nevada16,8471.54×
Indiana16,3110.79×
Maryland15,9980.82×
Louisiana15,0311.03×
Oregon14,8791.15×
Alabama14,4860.92×
Kentucky13,9440.99×
South Carolina13,5150.8×
Minnesota13,5130.84×
Connecticut11,5611.02×
Utah10,9571.08×
Kansas9,7931.1×
Arkansas8,7030.94×
Mississippi6,8100.73×
Iowa6,7890.73×
New Mexico6,1351.08×
Idaho5,5100.97×
Nebraska5,0530.89×
Hawaii4,6980.97×
New Hampshire4,4701.01×
West Virginia3,8470.73×
Maine3,5680.88×
Washington, District of Columbia3,2730.96×
Rhode Island3,1390.87×
Alaska2,8051.16×
Montana2,7460.88×
Delaware2,3540.76×
North Dakota1,7730.76×
South Dakota1,6940.65×
Vermont1,6590.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SKYY vodka audience
BrandAffinityCategory
Speedway LLC8.45×Food & Beverages
Vodka6.63×Food & Beverages
Smirnoff15.68×Food & Beverages
Wawa Inc.3.96×Shopping
Atlantic Ocean3.15×Travel & Leisure
Grey Goose (vodka)13.48×Food & Beverages
Wingstop2.91×Food & Beverages
Belvedere (vodka)15.74×Food & Beverages
Bourbon whiskey4.47×Food & Beverages
7-Eleven3.2×Shopping
Vanilla6.35×Food & Beverages
Syrup7.61×Food & Beverages
Ketel One19×Food & Beverages
Blended whiskey7.32×Food & Beverages
Antonio Brown8.73×Sports
Tennessee whiskey6.64×Food & Beverages
Irish whiskey6.08×Food & Beverages
Absolut Vodka11.84×Food & Beverages
Small batch whiskey6.79×Food & Beverages
Profootballtalk.com8.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SKYY vodka audience
TraitClusterScore
IndulgenceJOY2.22
LGBTQ+ IdentityOPEN1.59
Convenience OrientationPREMIUM1.42
ExtroversionTHRILL1.37
Luxury OrientationPREMIUM1.24
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for SKYY vodka
CountryShare
United States38.0%
Brazil12.6%
India6.1%

See SKYY vodka audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does SKYY vodka have in United States?

SKYY vodka has an estimated audience of 1,128,415 people in United States, concentrated in California and Texas.

What is the gender split and age of SKYY vodka fans?

51.9% of SKYY vodka fans are female, 48.1% are male, with an average age of 36.4 years.

Which brands do SKYY vodka fans like most?

SKYY vodka fans show strongest brand affinity for Speedway LLC (8.45×), Vodka (6.63×), and Smirnoff (15.68×) over the country average.

Where do SKYY vodka fans live in United States?

SKYY vodka fans in United States are most concentrated in California (reach 183,974), Texas (reach 113,629), and Florida (reach 84,071). These three regions account for the largest share of the active audience.

What other brands do SKYY vodka fans also like?

Beyond SKYY vodka itself, the audience over-indexes on Vodka (6.63×), Smirnoff (15.68×), Wawa Inc. (3.96×), and Atlantic Ocean (3.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SKYY vodka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.