Belvedere (vodka) Audience in United States

Belvedere (vodka) logo

Belvedere (vodka) has an estimated audience of 1,448,435 people in United States. 47.5% are female, 52.5% are male, average age 37.8. Top regions: Pennsylvania, California, New York. Top brand affinities: Kelly Osbourne, Speedway LLC, Vodka, Wawa Inc., Grey Goose (vodka).

The average Belvedere (vodka) fan in United States is 37.8 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Kelly Osbourne, Speedway LLC, Vodka, with strongest over-indexing on Kelly Osbourne (13.35× the country average). Demographically, the Belvedere (vodka) audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Belvedere (vodka) fans

Demographic split for Belvedere (vodka) audience in United States
MetricValue
Female47.5%
Male52.5%
Average age37.8
Estimated audience size1,448,435

Audience persona

The typical Belvedere (vodka) fan in United States is balanced, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Kelly Osbourne.

Top regions in United States

Top regions ranked by reach for Belvedere (vodka) in United States
RegionReachAffinity
Pennsylvania231,0664.74×
California221,4641.39×
New York119,8121.48×
Texas116,1640.93×
Florida100,6841.03×
Illinois78,1391.62×
Virginia46,7911.33×
Georgia42,5420.95×
New Jersey38,4731.04×
Ohio38,3450.86×
North Carolina38,1020.87×
Michigan34,8100.92×
Maryland33,8811.36×
Massachusetts32,7061.15×
Washington28,4170.98×
Tennessee26,0220.9×
South Carolina25,7621.18×
Kentucky24,1301.33×
Indiana21,9190.83×
Wisconsin21,4110.98×
Arizona20,6820.7×
Connecticut20,4221.41×
Colorado17,9790.79×
Missouri17,7650.76×
Minnesota15,8780.77×
Oregon14,9780.9×
Louisiana14,8800.8×
Alabama13,5020.67×
Nevada12,7870.91×
Arkansas11,9531×
Oklahoma10,9150.68×
Utah9,1150.7×
Washington, District of Columbia8,3621.92×
Mississippi8,0160.67×
Iowa8,0090.67×
Kansas7,4710.65×
Nebraska6,7140.92×
Maine4,8930.94×
New Hampshire4,7510.83×
Idaho4,6100.63×
Rhode Island4,3110.94×
West Virginia4,1020.61×
Delaware3,9160.98×
New Mexico3,9140.54×
Hawaii3,8920.63×
Vermont3,0891.21×
Montana2,8280.7×
South Dakota1,9940.6×
Alaska1,8920.61×
North Dakota1,4240.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Belvedere (vodka) audience
BrandAffinityCategory
Kelly Osbourne13.35×Music & Radio
Speedway LLC7.84×Food & Beverages
Vodka5.74×Food & Beverages
Wawa Inc.3.98×Shopping
Grey Goose (vodka)14.4×Food & Beverages
Smirnoff13.17×Food & Beverages
Atlantic Ocean3.29×Travel & Leisure
Potato5.21×Food & Beverages
Absolut Vodka12.85×Food & Beverages
7-Eleven3.08×Shopping
Flavor2.96×Food & Beverages
SKYY vodka16.52×Food & Beverages
Circle K3.91×Shopping
Bourbon whiskey4.09×Food & Beverages
Kwik Trip5.97×Shopping
Ketel One17.14×Food & Beverages
Wingstop2.44×Food & Beverages
Drinking establishment5.16×Food & Beverages
Campari17.88×Food & Beverages
Rock (geology)3.12×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Belvedere (vodka) audience
TraitClusterScore
IndulgenceJOY3.07
LGBTQ+ IdentityOPEN2.4
Luxury OrientationPREMIUM1.92
Family OrientationCONSERVATISM1.67
Design AffinityPREMIUM1.46
ExtroversionTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Belvedere (vodka)
CountryShare
United States17.4%
Italy16.0%
United Kingdom7.9%

See Belvedere (vodka) audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Belvedere (vodka) have in United States?

Belvedere (vodka) has an estimated audience of 1,448,435 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Belvedere (vodka) fans?

47.5% of Belvedere (vodka) fans are female, 52.5% are male, with an average age of 37.8 years.

Which brands do Belvedere (vodka) fans like most?

Belvedere (vodka) fans show strongest brand affinity for Kelly Osbourne (13.35×), Speedway LLC (7.84×), and Vodka (5.74×) over the country average.

Where do Belvedere (vodka) fans live in United States?

Belvedere (vodka) fans in United States are most concentrated in Pennsylvania (reach 231,066), California (reach 221,464), and New York (reach 119,812). These three regions account for the largest share of the active audience.

What other brands do Belvedere (vodka) fans also like?

Beyond Belvedere (vodka) itself, the audience over-indexes on Speedway LLC (7.84×), Vodka (5.74×), Wawa Inc. (3.98×), and Grey Goose (vodka) (14.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Belvedere (vodka). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.