Rascasse Audience Intelligence

Belvedere (vodka) Target Market in United States

A data profile of the people who buy, follow and care about Belvedere (vodka) in United States — modelled from more than twelve digital signal sources. Belvedere (vodka) has an estimated audience of 1,455,633 people in United States.

#21among Spirits in United States#1877among Brand in United States#1071in Food & Beverages

The average Belvedere (vodka) fan in United States is 37.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, New York.

Top brand affinities include Kelly Osbourne, Speedway LLC, Vodka, with strongest over-indexing on Kelly Osbourne (13.35× the country average).

Demographically, the Belvedere (vodka) audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Belvedere (vodka) fan in United States is balanced, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Kelly Osbourne.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Belvedere (vodka) profile in United States.

Audience size
1.5M
in United States
Gender
47.5%♀
52.5% male
Age
37.8
average years
Country rank
#18156
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Belvedere (vodka)

47.5% are female, 52.5% are male, average age 37.8.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Belvedere (vodka) audience in United States
MetricValue
Female47.5%
Male52.5%
Average age37.8
Estimated audience size1,455,633
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Belvedere (vodka) audience in United States
Age bracketShare%
16-1914%
20-2928%
30-3927%
40-4918%
50+13%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Belvedere (vodka) audience comes from United States.

Worldwide audience distribution share by country for Belvedere (vodka)
CountryShare
United States15.0%
Italy14.1%
United Kingdom9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Belvedere (vodka) audience in United States is strongest.

Fig. 05

Top regions by affinity

Belvedere (vodka) customers by region in United States
#RegionReachAffinity×
01Pennsylvania~200K4.21×
02Kentucky~70K3.66×
03Washington, District of Columbia~7K1.66×
04Illinois~70K1.46×
05California~200K1.40×
06New York~100K1.36×
07Maryland~30K1.27×
08Connecticut~20K1.27×
09South Carolina~30K1.25×
10Virginia~40K1.23×
11Vermont~3K1.15×
12Massachusetts~30K1.05×
13Delaware~4K1.02×
14Nebraska~7K1.01×
15Maine~5K0.98×
16New Jersey~40K0.97×
17Arkansas~10K0.97×
18Georgia~40K0.95×
19Rhode Island~4K0.94×
20Florida~90K0.93×
21Washington~30K0.92×
22Oregon~20K0.91×
23Wisconsin~20K0.90×
24Nevada~10K0.90×
25Michigan~30K0.89×
26New Hampshire~5K0.89×
27Tennessee~20K0.84×
28Indiana~20K0.84×
29Montana~3K0.83×
30Texas~100K0.82×
31North Carolina~40K0.82×
32Alaska~3K0.81×
33Ohio~40K0.80×
34Colorado~20K0.78×
35Louisiana~10K0.78×
36South Dakota~3K0.78×
37Utah~10K0.77×
38West Virginia~5K0.77×
39North Dakota~2K0.76×
40Mississippi~9K0.75×
41Idaho~5K0.75×
42Kansas~8K0.74×
43Hawaii~5K0.74×
44Missouri~20K0.73×
45Iowa~9K0.72×
46Minnesota~10K0.70×
47Oklahoma~10K0.70×
48Alabama~10K0.69×
49Arizona~20K0.68×
50New Mexico~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Belvedere (vodka), United States
0.68×1.00×4.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Belvedere (vodka) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Belvedere (vodka) audience
#·InterestCategoryAffinity×
01CampariFood & Beverages17.88×
02Ketel OneFood & Beverages17.14×
03SKYY vodkaFood & Beverages16.52×
04Grey Goose (vodka)Food & Beverages14.40×
05Tito's VodkaFood & Beverages13.57×
06Kelly OsbourneMusic & Radio13.35×
07SmirnoffFood & Beverages13.17×
08Absolut VodkaFood & Beverages12.85×
09Speedway LLCFood & Beverages7.84×
10Kwik TripShopping5.97×
11VodkaFood & Beverages5.74×
12PotatoFood & Beverages5.21×
13Sean CombsMusic & Radio5.15×
14Bourbon whiskeyFood & Beverages4.09×
15Wawa Inc.Shopping3.98×
16Circle KShopping3.91×
17Atlantic OceanTravel & Leisure3.29×
187-ElevenShopping3.08×
19FlavorFood & Beverages2.96×
20WingstopFood & Beverages2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Belvedere (vodka) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Belvedere (vodka) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.40×
ExtroversionTHRILL1.34×
Convenience OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Belvedere (vodka) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.90×
Luxury OrientationPREMIUM0.93×
MindfulnessBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Belvedere (vodka)'s target market in United States?

Belvedere (vodka)'s target market in United States covers an estimated 1,455,633 people, concentrated in California and Pennsylvania.

02

What is the gender split and age of Belvedere (vodka) customers?

47.5% of the Belvedere (vodka) audience are female, 52.5% are male, with an average age of 37.8 years.

03

Which brands do Belvedere (vodka) fans like most?

Belvedere (vodka) fans show strongest brand affinity for Kelly Osbourne (13.35×), Speedway LLC (7.84×), and Vodka (5.74×) over the country average.

04

Where do Belvedere (vodka) fans live in United States?

Belvedere (vodka) fans in United States are most concentrated in California (reach ~200K), Pennsylvania (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Belvedere (vodka) fans also like?

Beyond Belvedere (vodka) itself, the audience over-indexes on Speedway LLC (7.84×), Vodka (5.74×), Wawa Inc. (3.98×), and Sean Combs (5.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Belvedere (vodka). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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