Rascasse Audience Intelligence

Cîroc Target Market in United States

A data profile of the people who buy, follow and care about Cîroc in United States — modelled from more than twelve digital signal sources. Cîroc has an estimated audience of 1,528,927 people in United States.

#18among Spirits in United States#1821among Brand in United States#1034in Food & Beverages

The average Cîroc fan in United States is 37.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sean Combs, Cognac, Wingstop, with strongest over-indexing on Sean Combs (8× the country average).

Demographically, the Cîroc audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cîroc fan in United States is balanced, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Sean Combs.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cîroc profile in United States.

Audience size
1.5M
in United States
Gender
52.9%♀
47.1% male
Age
37.2
average years
Country rank
#17504
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cîroc

52.9% are female, 47.1% are male, average age 37.2.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Cîroc audience in United States
MetricValue
Female52.9%
Male47.1%
Average age37.2
Estimated audience size1,528,927
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Cîroc audience in United States
Age bracketShare%
16-1916%
20-2928%
30-3925%
40-4920%
50+11%
Fig. 04

Worldwide distribution

45.1%

of the worldwide Cîroc audience comes from United States.

Worldwide audience distribution share by country for Cîroc
CountryShare
United States45.1%
Brazil10.8%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cîroc audience in United States is strongest.

Fig. 05

Top regions by affinity

Cîroc customers by region in United States
#RegionReachAffinity×
01Alabama~30K1.59×
02Louisiana~30K1.52×
03Virginia~50K1.45×
04North Carolina~70K1.43×
05Mississippi~20K1.42×
06Texas~200K1.33×
07Georgia~60K1.29×
08Maryland~30K1.24×
09New York~100K1.23×
10New Mexico~9K1.23×
11Florida~100K1.19×
12Connecticut~20K1.18×
13Washington, District of Columbia~5K1.17×
14Arkansas~10K1.16×
15South Carolina~30K1.14×
16Michigan~40K1.12×
17Arizona~30K1.09×
18Ohio~50K1.08×
19Pennsylvania~60K1.07×
20Nevada~20K1.07×
21Delaware~5K1.07×
22New Jersey~40K1.04×
23Alaska~3K1.04×
24Rhode Island~5K1.03×
25California~200K1.02×
26Hawaii~7K1.01×
27Massachusetts~30K0.98×
28West Virginia~7K0.98×
29Oklahoma~20K0.97×
30Tennessee~30K0.96×
31Indiana~20K0.89×
32Kentucky~20K0.88×
33Washington~30K0.87×
34Oregon~20K0.87×
35Nebraska~7K0.86×
36Illinois~40K0.85×
37Kansas~10K0.85×
38North Dakota~3K0.85×
39Colorado~20K0.82×
40New Hampshire~5K0.82×
41Iowa~10K0.81×
42Minnesota~20K0.80×
43South Dakota~3K0.79×
44Missouri~20K0.78×
45Vermont~2K0.77×
46Wisconsin~20K0.74×
47Utah~10K0.70×
48Montana~3K0.70×
49Maine~4K0.69×
50Idaho~5K0.67×
Fig. 06

Affinity by region

Affinity by region — Cîroc, United States
0.67×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cîroc audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cîroc audience
#·InterestCategoryAffinity×
01Merrie MelodiesMovies & TV32.14×
02Las PalmasTravel & Leisure23.47×
03SKYY vodkaFood & Beverages22.04×
04Ketel OneFood & Beverages20.10×
05Grey Goose (vodka)Food & Beverages17.64×
06Belvedere (vodka)Food & Beverages17.40×
07Absolut VodkaFood & Beverages17.13×
08CognacFood & Beverages15.93×
09Taco CabanaFood & Beverages15.65×
10Tito's VodkaFood & Beverages14.52×
11HennessyFood & Beverages11.83×
12Navy PierTravel & Leisure9.98×
13El Pollo LocoFood & Beverages8.67×
14Sean CombsMusic & Radio8.00×
15Carlos AlcarazSports7.85×
16VodkaFood & Beverages6.69×
17DreamHealth6.51×
18WingstopFood & Beverages4.41×
19WhataburgerFood & Beverages4.05×
20FIFA World Cup 2026Sports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cîroc audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cîroc audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.61×
IndulgenceJOY1.48×
Price SensitivityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cîroc audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.00×
Design AffinityPREMIUM1.00×
TravellingTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cîroc's target market in United States?

Cîroc's target market in United States covers an estimated 1,528,927 people, concentrated in Texas and California.

02

What is the gender split and age of Cîroc customers?

52.9% of the Cîroc audience are female, 47.1% are male, with an average age of 37.2 years.

03

Which brands do Cîroc fans like most?

Cîroc fans show strongest brand affinity for Sean Combs (8×), Cognac (15.93×), and Wingstop (4.41×) over the country average.

04

Where do Cîroc fans live in United States?

Cîroc fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cîroc fans also like?

Beyond Cîroc itself, the audience over-indexes on Cognac (15.93×), Wingstop (4.41×), Vodka (6.69×), and Las Palmas (23.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cîroc audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cîroc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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