Cîroc Audience in United States

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Cîroc has an estimated audience of 1,538,793 people in United States. 52.9% are female, 47.1% are male, average age 37.2. Top regions: Texas, California, Florida. Top brand affinities: Cognac, Vodka, Wingstop, Las Palmas, Carlos Alcaraz.

The average Cîroc fan in United States is 37.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Cognac, Vodka, Wingstop, with strongest over-indexing on Cognac (15.93× the country average). Demographically, the Cîroc audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Cîroc fans

Demographic split for Cîroc audience in United States
MetricValue
Female52.9%
Male47.1%
Average age37.2
Estimated audience size1,538,793

Audience persona

The typical Cîroc fan in United States is balanced, around 37.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cognac.

Top regions in United States

Top regions ranked by reach for Cîroc in United States
RegionReachAffinity
Texas184,5651.4×
California180,6041.07×
Florida125,5441.21×
New York110,3661.28×
North Carolina69,2341.5×
Georgia63,1991.33×
Pennsylvania57,0941.1×
Virginia56,2781.5×
Ohio52,7181.11×
Michigan46,0271.14×
Illinois45,2330.88×
New Jersey42,0031.07×
Alabama34,4451.6×
Arizona34,2311.09×
Maryland32,8041.24×
Massachusetts30,9341.02×
Louisiana30,6511.54×
Tennessee30,0140.97×
Washington27,5430.89×
South Carolina27,0791.17×
Indiana25,4720.91×
Colorado20,1170.83×
Missouri18,9810.77×
Connecticut18,1561.18×
Mississippi18,0061.42×
Minnesota17,6420.8×
Wisconsin17,0760.74×
Kentucky16,8250.87×
Oklahoma16,7380.98×
Nevada15,9051.07×
Oregon15,4020.87×
Arkansas14,7231.16×
Kansas10,0780.83×
Iowa9,9390.78×
New Mexico9,2861.2×
Utah9,1470.66×
West Virginia6,7310.94×
Hawaii6,4920.98×
Nebraska6,2650.81×
Washington, District of Columbia5,4111.17×
Rhode Island4,8470.99×
New Hampshire4,6100.76×
Idaho4,4700.58×
Delaware4,4021.04×
Alaska3,2050.97×
Maine3,1080.56×
North Dakota2,3600.75×
South Dakota2,3480.66×
Montana2,3100.54×
Vermont1,6210.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cîroc audience
BrandAffinityCategory
Cognac15.93×Food & Beverages
Vodka6.69×Food & Beverages
Wingstop4.41×Food & Beverages
Las Palmas23.47×Travel & Leisure
Carlos Alcaraz7.85×Sports
Grey Goose (vodka)17.64×Food & Beverages
Taco Cabana15.65×Food & Beverages
Absolut Vodka17.13×Food & Beverages
Navy Pier9.98×Travel & Leisure
Rémy Martin16.46×Food & Beverages
SKYY vodka22.04×Food & Beverages
Dream6.51×Health
Hennessy11.83×Food & Beverages
El Pollo Loco8.67×Food & Beverages
Merrie Melodies32.14×Movies & TV
Belvedere (vodka)17.4×Food & Beverages
Whataburger4.05×Food & Beverages
Ketel One20.1×Food & Beverages
Smirnoff12.3×Food & Beverages
Tequila3.96×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cîroc audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.69
Family OrientationCONSERVATISM1.65
IndulgenceJOY1.62
Convenience OrientationPREMIUM1.46
ExtroversionTHRILL1.34
Design AffinityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Cîroc
CountryShare
United States45.0%
Brazil10.9%
United Kingdom7.6%

See Cîroc audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Cîroc have in United States?

Cîroc has an estimated audience of 1,538,793 people in United States, concentrated in Texas and California.

What is the gender split and age of Cîroc fans?

52.9% of Cîroc fans are female, 47.1% are male, with an average age of 37.2 years.

Which brands do Cîroc fans like most?

Cîroc fans show strongest brand affinity for Cognac (15.93×), Vodka (6.69×), and Wingstop (4.41×) over the country average.

Where do Cîroc fans live in United States?

Cîroc fans in United States are most concentrated in Texas (reach 184,565), California (reach 180,604), and Florida (reach 125,544). These three regions account for the largest share of the active audience.

What other brands do Cîroc fans also like?

Beyond Cîroc itself, the audience over-indexes on Vodka (6.69×), Wingstop (4.41×), Las Palmas (23.47×), and Carlos Alcaraz (7.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cîroc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.