Rascasse Audience Intelligence

Stolichnaya Target Market in United States

A data profile of the people who buy, follow and care about Stolichnaya in United States — modelled from more than twelve digital signal sources. Stolichnaya has an estimated audience of 261,123 people in United States.

#5371among Brand in United States#2633in Food & Beverages

The average Stolichnaya fan in United States is 37.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Svedka, Grand Marnier, Seasons 52, with strongest over-indexing on Svedka (80.49× the country average).

Demographically, the Stolichnaya audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stolichnaya fan in United States is more male, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Svedka.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stolichnaya profile in United States.

Audience size
261K
in United States
Gender
40.4%♀
59.6% male
Age
37.5
average years
Country rank
#51751
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stolichnaya

40.4% are female, 59.6% are male, average age 37.5.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Stolichnaya audience in United States
MetricValue
Female40.4%
Male59.6%
Average age37.5
Estimated audience size261,123
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Stolichnaya audience in United States
Age bracketShare%
16-1917%
20-2926%
30-3925%
40-4920%
50+12%
Fig. 04

Worldwide distribution

43.1%

of the worldwide Stolichnaya audience comes from United States.

Worldwide audience distribution share by country for Stolichnaya
CountryShare
United States43.1%
Brazil9.5%
Mexico9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stolichnaya audience in United States is strongest.

Fig. 05

Top regions by affinity

Stolichnaya customers by region in United States
#RegionReachAffinity×
01New York~20K1.42×
02Washington, District of Columbia~1K1.32×
03Florida~20K1.25×
04California~40K1.23×
05Massachusetts~6K1.19×
06New Jersey~8K1.18×
07Pennsylvania~10K1.14×
08Washington~6K1.14×
09Alaska<1K1.14×
10Oregon~3K1.11×
11Maryland~5K1.07×
12Michigan~7K1.06×
13Colorado~4K1.06×
14Connecticut~3K1.06×
15Nevada~3K1.06×
16Maine<1K1.05×
17Virginia~7K1.04×
18Rhode Island<1K1.04×
19Hawaii~1K1.02×
20West Virginia~1K1.01×
21New Hampshire~1K1.01×
22North Dakota<1K1.01×
23Vermont<1K1.01×
24Arizona~5K1.00×
25Minnesota~4K0.97×
26Idaho~1K0.97×
27Montana<1K0.97×
28South Dakota<1K0.97×
29Illinois~8K0.96×
30North Carolina~8K0.96×
31Wisconsin~4K0.95×
32Texas~20K0.94×
33Alabama~3K0.94×
34Louisiana~3K0.94×
35Iowa~2K0.94×
36Nebraska~1K0.94×
37New Mexico~1K0.93×
38Delaware<1K0.93×
39Kentucky~3K0.92×
40Oklahoma~3K0.92×
41Tennessee~5K0.90×
42South Carolina~4K0.90×
43Indiana~4K0.89×
44Mississippi~2K0.89×
45Kansas~2K0.89×
46Utah~2K0.88×
47Arkansas~2K0.88×
48Georgia~7K0.87×
49Ohio~7K0.86×
50Missouri~4K0.86×
Fig. 06

Affinity by region

Affinity by region — Stolichnaya, United States
0.86×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stolichnaya audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stolichnaya audience
#·InterestCategoryAffinity×
01SvedkaFood & Beverages80.49×
02Grand MarnierTravel & Leisure46.38×
03Ruinart (Champagne)Food & Beverages39.39×
04Ketel OneFood & Beverages29.96×
05AbsintheFood & Beverages29.10×
06CourvoisierFood & Beverages25.82×
07Malaysia AirlinesTravel & Leisure25.32×
08SKYY vodkaFood & Beverages22.95×
09CîrocFood & Beverages21.78×
10Belvedere (vodka)Food & Beverages21.04×
11Burj KhalifaTravel & Leisure20.00×
12CampariFood & Beverages20.00×
13Tito's VodkaFood & Beverages17.71×
14Seasons 52Food & Beverages17.44×
15Martini (vermouth)Food & Beverages16.96×
16Gin and tonicFood & Beverages16.93×
17SmirnoffFood & Beverages13.42×
18Malibu RumFood & Beverages13.25×
19MargaritaFood & Beverages9.90×
20CocktailFood & Beverages2.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stolichnaya audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stolichnaya audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.18×
Pet OwnershipJOY1.62×
Career OrientationPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stolichnaya audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
SustainabilityBALANCE0.83×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stolichnaya's target market in United States?

Stolichnaya's target market in United States covers an estimated 261,123 people, concentrated in California and Florida.

02

What is the gender split and age of Stolichnaya customers?

40.4% of the Stolichnaya audience are female, 59.6% are male, with an average age of 37.5 years.

03

Which brands do Stolichnaya fans like most?

Stolichnaya fans show strongest brand affinity for Svedka (80.49×), Grand Marnier (46.38×), and Seasons 52 (17.44×) over the country average.

04

Where do Stolichnaya fans live in United States?

Stolichnaya fans in United States are most concentrated in California (reach ~40K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Stolichnaya fans also like?

Beyond Stolichnaya itself, the audience over-indexes on Grand Marnier (46.38×), Seasons 52 (17.44×), Malaysia Airlines (25.32×), and Ketel One (29.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Stolichnaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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