Stolichnaya Audience in United States

Stolichnaya has an estimated audience of 261,953 people in United States. 40.4% are female, 59.6% are male, average age 37.5. Top regions: California, New York, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Seasons 52, Google Maps, Microblogging.

The average Stolichnaya fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Seasons 52, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Stolichnaya audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Stolichnaya fans

Demographic split for Stolichnaya audience in United States
MetricValue
Female40.4%
Male59.6%
Average age37.5
Estimated audience size261,953

Audience persona

The typical Stolichnaya fan in United States is more male, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Stolichnaya in United States
RegionReachAffinity
California38,0431.32×
New York23,5241.61×
Florida23,3291.32×
Texas20,9210.93×
Pennsylvania10,4621.19×
New Jersey8,6521.3×
Illinois8,6350.99×
North Carolina7,7960.99×
Michigan7,5271.1×
Georgia6,8210.85×
Virginia6,7701.06×
Ohio6,7470.84×
Massachusetts6,6501.29×
Washington6,1441.17×
Arizona5,7231.07×
Maryland5,0131.11×
Colorado4,6241.12×
Tennessee4,3900.84×
Indiana3,9540.83×
Minnesota3,8101.01×
Wisconsin3,6260.92×
Oregon3,5061.17×
Missouri3,4390.81×
South Carolina3,3440.85×
Alabama2,9800.81×
Nevada2,9481.16×
Connecticut2,9051.11×
Louisiana2,8600.85×
Kentucky2,8320.86×
Oklahoma2,3350.8×
Iowa1,9110.89×
Utah1,7730.76×
Kansas1,5740.76×
Arkansas1,5350.71×
Washington, District of Columbia1,3461.71×
Mississippi1,3440.62×
West Virginia1,2281.01×
Hawaii1,1891.06×
Idaho1,1340.86×
New Mexico1,0810.82×
New Hampshire1,0451.01×
Maine1,0401.11×
Nebraska9910.75×
Rhode Island9771.17×
Alaska7911.41×
Montana6210.85×
Delaware5080.7×
North Dakota4640.86×
South Dakota4420.73×
Vermont4340.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stolichnaya audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Seasons 5227.12×Food & Beverages
Google Maps5.64×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Circle K8.59×Shopping
Capital One4.87×Business & Career
Grand Marnier47.25×Travel & Leisure
Income tax13.19×Business & Career
Malaysia Airlines30.09×Travel & Leisure
Indeed.com4.39×Business & Career
Cîroc22.44×Food & Beverages
Svedka38.73×Food & Beverages
Enterprise Rent-A-Car5.11×Cars & Mobility
Ketel One26.68×Food & Beverages
Aaron Rodgers5.31×Sports
SKYY vodka23.75×Food & Beverages
CarGurus4.52×Cars & Mobility
Livemusic4.03×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stolichnaya audience
TraitClusterScore
IndulgenceJOY1.75
Pet OwnershipJOY1.73
ExtroversionTHRILL1.49
Luxury OrientationPREMIUM1.46
Early Adopter MentalityPOWER1.43
Convenience OrientationPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Stolichnaya
CountryShare
United States43.3%
Brazil9.9%
Mexico8.6%

See Stolichnaya audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Stolichnaya have in United States?

Stolichnaya has an estimated audience of 261,953 people in United States, concentrated in California and New York.

What is the gender split and age of Stolichnaya fans?

40.4% of Stolichnaya fans are female, 59.6% are male, with an average age of 37.5 years.

Which brands do Stolichnaya fans like most?

Stolichnaya fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Seasons 52 (27.12×) over the country average.

Where do Stolichnaya fans live in United States?

Stolichnaya fans in United States are most concentrated in California (reach 38,043), New York (reach 23,524), and Florida (reach 23,329). These three regions account for the largest share of the active audience.

What other brands do Stolichnaya fans also like?

Beyond Stolichnaya itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Seasons 52 (27.12×), Google Maps (5.64×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stolichnaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.