Rascasse Audience Intelligence

Ciroc vodka Target Market in United States

A data profile of the people who buy, follow and care about Ciroc vodka in United States — modelled from more than twelve digital signal sources. Ciroc vodka has an estimated audience of 247,273 people in United States.

#62among Spirits in United States#5527among Brand in United States#2692in Food & Beverages

The average Ciroc vodka fan in United States is 33.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Tequila Rose, Food and drink, Music, with strongest over-indexing on Tequila Rose (83.21× the country average).

Demographically, the Ciroc vodka audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ciroc vodka fan in United States is more female, around 33.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tequila Rose.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ciroc vodka profile in United States.

Audience size
247K
in United States
Gender
55.6%♀
44.4% male
Age
33.5
average years
Country rank
#53122
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ciroc vodka

55.6% are female, 44.4% are male, average age 33.5.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Ciroc vodka audience in United States
MetricValue
Female55.6%
Male44.4%
Average age33.5
Estimated audience size247,273
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Ciroc vodka audience in United States
Age bracketShare%
16-1926%
20-2929%
30-3923%
40-4915%
50+6%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Ciroc vodka audience comes from United States.

Worldwide audience distribution share by country for Ciroc vodka
CountryShare
United States23.5%
United Kingdom14.0%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ciroc vodka audience in United States is strongest.

Fig. 05

Top regions by affinity

Ciroc vodka customers by region in United States
#RegionReachAffinity×
01Texas~30K1.35×
02Louisiana~4K1.32×
03Alabama~4K1.22×
04Virginia~7K1.20×
05New Mexico~2K1.19×
06Mississippi~2K1.18×
07North Carolina~9K1.17×
08Florida~20K1.16×
09Michigan~8K1.15×
10Connecticut~3K1.13×
11Pennsylvania~10K1.12×
12Ohio~9K1.12×
13Nevada~3K1.10×
14Arkansas~2K1.09×
15Georgia~9K1.08×
16Arizona~6K1.08×
17South Carolina~4K1.06×
18New Jersey~7K1.05×
19Maryland~5K1.05×
20Oklahoma~3K1.05×
21New York~10K1.01×
22North Dakota<1K1.01×
23West Virginia~1K1.00×
24Rhode Island<1K0.99×
25Delaware<1K0.99×
26Alaska<1K0.99×
27California~30K0.98×
28New Hampshire<1K0.98×
29Tennessee~5K0.97×
30Massachusetts~5K0.97×
31South Dakota<1K0.97×
32Nebraska~1K0.96×
33Indiana~4K0.95×
34Kansas~2K0.95×
35Illinois~8K0.94×
36Hawaii~1K0.94×
37Washington, District of Columbia<1K0.94×
38Washington~5K0.93×
39Wisconsin~4K0.93×
40Oregon~3K0.93×
41Colorado~4K0.91×
42Vermont<1K0.91×
43Kentucky~3K0.90×
44Montana<1K0.90×
45Missouri~4K0.89×
46Iowa~2K0.89×
47Minnesota~3K0.88×
48Maine<1K0.87×
49Idaho~1K0.86×
50Utah~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Ciroc vodka, United States
0.82×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ciroc vodka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ciroc vodka audience
#·InterestCategoryAffinity×
01EFFEN VodkaFood & Beverages142.37×
02West Papua (region)Travel & Leisure135.75×
03Tequila RoseFood & Beverages83.21×
04Instant messagingInternet & Social Media4.36×
05BeveragesFood & Beverages3.32×
06Food and drinkFood & Beverages3.17×
07FoodFood & Beverages3.11×
08EntertainmentMovies & TV3.02×
09MusicBusiness & Career3.00×
10Arts and musicArts & Culture2.97×
11Live eventsMusic & Radio2.95×
12Consumer electronicsTechnology & Electronics2.94×
13SportsSports2.90×
14MoviesMovies & TV2.87×
15GamesGames2.78×
16ShoppingShopping2.77×
17ClothingFashion & Accessoires2.77×
18PetsPets & Animals2.75×
19ReadingLiterature2.74×
20Fitness and wellnessSports2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ciroc vodka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ciroc vodka audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.78×
Convenience OrientationPREMIUM2.32×
Career OrientationPOWER2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ciroc vodka audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.14×
Social Media UsageJOY0.41×
Need for SecurityCONSERVATISM0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ciroc vodka's target market in United States?

Ciroc vodka's target market in United States covers an estimated 247,273 people, concentrated in Texas and California.

02

What is the gender split and age of Ciroc vodka customers?

55.6% of the Ciroc vodka audience are female, 44.4% are male, with an average age of 33.5 years.

03

Which brands do Ciroc vodka fans like most?

Ciroc vodka fans show strongest brand affinity for Tequila Rose (83.21×), Food and drink (3.17×), and Music (3×) over the country average.

04

Where do Ciroc vodka fans live in United States?

Ciroc vodka fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Ciroc vodka fans also like?

Beyond Ciroc vodka itself, the audience over-indexes on Food and drink (3.17×), Music (3×), Food (3.11×), and Arts and music (2.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in United States

See Ciroc vodka audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ciroc vodka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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