Ciroc vodka Audience in United States

Ciroc vodka has an estimated audience of 255,875 people in United States. 55.6% are female, 44.4% are male, average age 33.5. Top regions: Texas, California, Florida. Top brand affinities: Tequila Rose, Food and drink, Music, Food, Arts and music.

The average Ciroc vodka fan in United States is 33.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Tequila Rose, Food and drink, Music, with strongest over-indexing on Tequila Rose (83.21× the country average). Demographically, the Ciroc vodka audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Design Affinity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Ciroc vodka fans

Demographic split for Ciroc vodka audience in United States
MetricValue
Female55.6%
Male44.4%
Average age33.5
Estimated audience size255,875

Audience persona

The typical Ciroc vodka fan in United States is more female, around 33.5 years old, with strong Design Affinity tendencies and a notable affinity for Tequila Rose.

Top regions in United States

Top regions ranked by reach for Ciroc vodka in United States
RegionReachAffinity
Texas32,1991.46×
California29,7741.06×
Florida21,0191.21×
New York15,2181.06×
Pennsylvania9,8431.14×
North Carolina9,3701.22×
Ohio9,1521.16×
Georgia9,1151.16×
Illinois8,3770.98×
Michigan8,0051.2×
Virginia7,5501.21×
New Jersey6,9781.07×
Arizona5,7731.1×
Tennessee5,2081.01×
Washington4,9120.96×
Massachusetts4,8670.97×
Maryland4,7361.08×
Louisiana4,5801.39×
Indiana4,3660.93×
Alabama4,3601.22×
South Carolina4,1901.09×
Colorado3,6380.9×
Missouri3,5690.87×
Wisconsin3,4390.89×
Minnesota3,2650.89×
Oklahoma3,0361.07×
Nevada2,9881.21×
Connecticut2,9741.16×
Kentucky2,8510.89×
Oregon2,7840.95×
Mississippi2,5591.21×
Arkansas2,4061.14×
Kansas1,8540.92×
Iowa1,7450.83×
Utah1,5970.7×
New Mexico1,4851.16×
Nebraska1,1670.91×
West Virginia1,0350.87×
Idaho9550.74×
Hawaii9280.84×
New Hampshire9100.9×
Rhode Island7250.89×
Washington, District of Columbia7130.93×
Delaware6870.97×
Maine6410.7×
Montana5340.75×
North Dakota5200.99×
South Dakota5120.87×
Alaska4900.9×
Vermont2680.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ciroc vodka audience
BrandAffinityCategory
Tequila Rose83.21×Food & Beverages
Food and drink3.17×Food & Beverages
Music3×Business & Career
Food3.11×Food & Beverages
Arts and music2.97×Arts & Culture
Sports2.9×Sports
EFFEN Vodka142.37×Food & Beverages
Beverages3.32×Food & Beverages
West Papua (region)135.75×Travel & Leisure
Consumer electronics2.94×Technology & Electronics
Entertainment3.02×Movies & TV
Movies2.87×Movies & TV
Live events2.95×Music & Radio
Shopping2.77×Shopping
Reading2.74×Literature
Fitness and wellness2.69×Sports
Clothing2.77×Fashion & Accessoires
Instant messaging4.36×Internet & Social Media
Games2.78×Games
Pets2.75×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ciroc vodka audience
TraitClusterScore
Design AffinityPREMIUM2.35
Convenience OrientationPREMIUM1.98
IndulgenceJOY1.95
Career OrientationPOWER1.66
LGBTQ+ IdentityOPEN1.64
Luxury OrientationPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Ciroc vodka
CountryShare
United States24.2%
United Kingdom14.2%
Brazil7.1%

See Ciroc vodka audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Ciroc vodka have in United States?

Ciroc vodka has an estimated audience of 255,875 people in United States, concentrated in Texas and California.

What is the gender split and age of Ciroc vodka fans?

55.6% of Ciroc vodka fans are female, 44.4% are male, with an average age of 33.5 years.

Which brands do Ciroc vodka fans like most?

Ciroc vodka fans show strongest brand affinity for Tequila Rose (83.21×), Food and drink (3.17×), and Music (3×) over the country average.

Where do Ciroc vodka fans live in United States?

Ciroc vodka fans in United States are most concentrated in Texas (reach 32,199), California (reach 29,774), and Florida (reach 21,019). These three regions account for the largest share of the active audience.

What other brands do Ciroc vodka fans also like?

Beyond Ciroc vodka itself, the audience over-indexes on Food and drink (3.17×), Music (3×), Food (3.11×), and Arts and music (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ciroc vodka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.