Radio ZET Audience in Germany
Radio ZET has an estimated audience of 227,188 people in Germany. 66.0% are female, 34.0% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern.
The average Radio ZET fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Demographically, the Radio ZET audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Individualism.
Category: Music & Radio · Type: Radio Station
Demographics of Radio ZET fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 41.5 |
| Estimated audience size | 227,188 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,202 | 1.23× |
| Baden-Württemberg | 32,090 | 1.04× |
| Bayern | 31,044 | 0.85× |
| Niedersachsen | 25,637 | 1.16× |
| Hessen | 19,980 | 1.15× |
| Rheinland-Pfalz | 16,121 | 1.42× |
| Sachsen | 9,384 | 0.84× |
| Schleswig-Holstein | 9,117 | 1.12× |
| Berlin | 9,031 | 0.89× |
| Brandenburg | 8,913 | 1.26× |
| Hamburg | 5,906 | 1.15× |
| Sachsen-Anhalt | 5,123 | 0.87× |
| Mecklenburg-Vorpommern | 3,931 | 0.91× |
| Thüringen | 3,854 | 0.67× |
| Saarland | 1,723 | 0.62× |
| Bremen | 1,608 | 0.83× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.8 |
| Individualism | JOY | 1.17 |
| Community Orientation | OPEN | 1.16 |
| Family Orientation | CONSERVATISM | 1.12 |
| Early Adopter Mentality | POWER | 1.11 |
| Price Sensitivity | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 83.6% |
| Germany | 6.7% |
| United Kingdom | 2.3% |
See Radio ZET audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio ZET. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.