Web fiction Audience in Germany
Web fiction has an estimated audience of 971,052 people in Germany. 65.7% are female, 34.3% are male, average age 43.3. Top brand affinities: Non-fiction books, Sebastian Fitzek, Livemusic, Eyes Wide Shut, Google Maps.
Top brand affinities include Non-fiction books, Sebastian Fitzek, Livemusic, with strongest over-indexing on Non-fiction books (8.59× the country average). Demographically, the Web fiction audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Tradition, Family Orientation.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Web fiction fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 43.3 |
| Estimated audience size | 971,052 |
Audience persona
The typical Web fiction fan in Germany is more female, around 43.3 years old, with strong Tradition tendencies and a notable affinity for Non-fiction books.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Non-fiction books | 8.59× | Literature |
| Sebastian Fitzek | 12× | Literature |
| Livemusic | 4.67× | Music & Radio |
| Eyes Wide Shut | 13.72× | Movies & TV |
| Google Maps | 3.16× | Internet & Social Media |
| Children's literature | 5.47× | Literature |
| Harry Potter | 2.17× | Movies & TV |
| Nordsee | 6.26× | Food & Beverages |
| Ernsting's family | 4.49× | Shopping |
| Amazon Kindle | 6.85× | Literature |
| Immowelt | 3.19× | Home & Garden |
| Tchibo | 3.25× | Shopping |
| Thermomix | 4.31× | Home & Garden |
| Self care | 3.52× | Health |
| QVC | 3.36× | Movies & TV |
| Deichmann | 2.44× | Shopping |
| Vorwerk (company) | 6.6× | Home & Garden |
| Tagesschau | 1.82× | Movies & TV |
| Hamburger SV | 3.1× | Sports |
| Song Hye-kyo | 21.08× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.9 |
| Family Orientation | CONSERVATISM | 1.64 |
| Pet Ownership | JOY | 1.62 |
| DIY Mentality | THRILL | 1.61 |
| Creativity | OPEN | 1.59 |
| Community Orientation | OPEN | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Japan | 12.3% |
| Indonesia | 6.5% |
See Web fiction audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Web fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.