A data profile of the people who buy, follow and care about Web fiction in Germany — modelled from more than twelve digital signal sources. Web fiction has an estimated audience of 971,052 people in Germany.
Web fiction has an estimated audience of 971,052 people in Germany. 65.7% are female, 34.3% are male, average age 43.3. Top brand affinities: Non-alcoholic beverage, Hugendubel, Voting, Google Maps, Non-fiction books.
Top brand affinities include Non-alcoholic beverage, Hugendubel, Voting, with strongest over-indexing on Non-alcoholic beverage (10.79× the country average).
Demographically, the Web fiction audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Web fiction fan in Germany is more female, around 43.3 years old, with strong Tradition tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Web fiction profile in Germany.
65.7% are female, 34.3% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 43.3 |
| Estimated audience size | 971,052 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 12% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Web fiction audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.0% |
| Japan | 12.3% |
| Indonesia | 6.5% |
The strongest cross-interests of the Web fiction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vagabond (manga) | Literature | 15.27× | ||
| 02 | Voting | Politics & Society | 12.20× | ||
| 03 | Sebastian Fitzek | Literature | 11.69× | ||
| 04 | Eyes Wide Shut | Movies & TV | 10.92× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 10.79× | ||
| 06 | Young-adult fiction | Literature | 8.35× | ||
| 07 | Shōnen manga | Literature | 8.24× | ||
| 08 | Non-fiction books | Literature | 7.52× | ||
| 09 | Nordsee | Food & Beverages | 7.14× | ||
| 10 | Mineral water | Food & Beverages | 6.68× | ||
| 11 | Downton Abbey | Movies & TV | 6.32× | ||
| 12 | Henry Cavill | Movies & TV | 5.93× | ||
| 13 | Hugendubel | Shopping | 5.44× | ||
| 14 | Children's literature | Literature | 5.31× | ||
| 15 | True Detective | Movies & TV | 4.74× | ||
| 16 | Anime and manga fandom | Literature | 4.12× | ||
| 17 | Romance novels | Literature | 4.12× | ||
| 18 | Google Maps | Internet & Social Media | 3.77× | ||
| 19 | Superman | Movies & TV | 2.91× | ||
| 20 | Nature | Home & Garden | 2.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.96× | |
| Community Orientation | OPEN | 1.86× | |
| Individualism | JOY | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.64× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Web fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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