Rascasse Audience Intelligence

Photography Audience in Indonesia

A data profile of the people who buy, follow and care about Photography in Indonesia — modelled from more than twelve digital signal sources. Photography has an estimated audience of 11,092,431 people in Indonesia.

#36among Lifestyle cluster in Indonesia
#50among Topic in Indonesia
#2in Arts & Culture

The average Photography fan in Indonesia is 35.8 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Top brand affinities include Web fiction, with strongest over-indexing on Web fiction (1.63× the country average).

Demographically, the Photography audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 34 regions tracked by Rascasse.

The typical Photography fan in Indonesia is more male, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Web fiction.

Category: Arts & Culture · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Photography profile in Indonesia.

Audience size
11.1M
in Indonesia
Gender
40.6%♀
59.4% male
Age
35.8
average years
Country rank
#67
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photography fans

40.6% are female, 59.4% are male, average age 35.8.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Photography audience in Indonesia
MetricValue
Female40.6%
Male59.4%
Average age35.8
Estimated audience size11,092,431
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Photography audience in Indonesia
Age bracketShare%
16-1920%
20-2929%
30-3924%
40-4916%
50+10%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Photography audience comes from Indonesia.

Worldwide audience distribution share by country for Photography
CountryShare
United States21.7%
Italy5.3%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Photography audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Photography fans by region: top regions in Indonesia
#RegionReachAffinity×
01East Nusa Tenggara~200K1.41×
02Special Region of Yogyakarta~200K1.27×
03North Sulawesi~100K1.21×
04Bengkulu~100K1.15×
05Jakarta~1M1.14×
06West Java~2M1.13×
07South Kalimantan~200K1.12×
08Riau Islands~100K1.12×
09Bangka-Belitung Islands~60K1.12×
10Banten~500K1.10×
11Central Kalimantan~100K1.09×
12Bali~200K1.04×
13East Kalimantan~200K1.03×
14Central Java~1M1.02×
15North Sumatra~500K1.02×
16North Kalimantan~30K1.00×
17Riau~300K0.99×
18Lampung~200K0.99×
19West Sumatra~200K0.99×
20West Kalimantan~200K0.99×
21Jambi~100K0.99×
22East Java~1M0.97×
23South Sumatra~300K0.95×
24South Sulawesi~300K0.94×
25Maluku~50K0.94×
26Gorontalo (disambiguation)(2)~40K0.94×
27West Papua~30K0.94×
28Papua (province)~60K0.92×
29Southeast Sulawesi~80K0.91×
30West Nusa Tenggara~100K0.88×
31Central Sulawesi~90K0.88×
32West Sulawesi~40K0.88×
33North Maluku~30K0.82×
34Aceh~100K0.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Photography audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Photography audience
#·InterestCategoryAffinity×
01Web fictionLiterature1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Photography audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Photography audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL0.86×
IndividualismJOY0.66×
Need for SecurityCONSERVATISM0.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Photography audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.25×
Early Adopter MentalityPOWER0.28×
Healthy LifestyleBALANCE0.30×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Indonesia

See Photography audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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