A data profile of the people who buy, follow and care about Photography in Portugal — modelled from more than twelve digital signal sources. Photography has an estimated audience of 5,623,074 people in Portugal.
The average Photography fan in Portugal is 45.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Demographically, the Photography audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Creativity, Family Orientation.
The key figures that characterise the Photography profile in Portugal.
55.8% are female, 44.2% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 45.8 |
| Estimated audience size | 5,623,074 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Photography audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.7% |
| Italy | 5.3% |
| Japan | 5.1% |
Where the Photography audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~1.5M | 1.74× | |
| 02 | Santarém District | ~400K | 1.74× | |
| 03 | Lisbon District | ~2.5M | 1.47× | |
| 04 | Faro District | ~400K | 1.21× | |
| 05 | Setúbal District | ~700K | 1.14× | |
| 06 | Madeira | ~200K | 1.07× | |
| 07 | Coimbra District | ~300K | 1.05× | |
| 08 | Aveiro District | ~400K | 1.03× | |
| 09 | Leiria District | ~300K | 1.01× | |
| 10 | Viana do Castelo District | ~100K | 0.98× | |
| 11 | Viseu District | ~200K | 0.97× | |
| 12 | Azores | ~200K | 0.97× | |
| 13 | Bragança District | ~60K | 0.97× | |
| 14 | Portalegre District | ~60K | 0.97× | |
| 15 | Castelo Branco District | ~100K | 0.96× | |
| 16 | Vila Real District | ~100K | 0.96× | |
| 17 | Évora District | ~90K | 0.96× | |
| 18 | Beja District | ~90K | 0.96× | |
| 19 | Guarda District | ~70K | 0.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.91× | |
| Family Orientation | CONSERVATISM | 0.85× | |
| Pet Ownership | JOY | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.61× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Early Adopter Mentality | POWER | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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