Rascasse Audience Intelligence

Voucher Audience in Indonesia

A data profile of the people who buy, follow and care about Voucher in Indonesia — modelled from more than twelve digital signal sources. Voucher has an estimated audience of 3,998,940 people in Indonesia.

#335among Topic in Indonesia
#18in Shopping

The average Voucher fan in Indonesia is 31.8 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Jakarta.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Voucher profile in Indonesia.

Audience size
4M
in Indonesia
Gender
57.0%♀
43.0% male
Age
31.8
average years
Country rank
#454
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Voucher fans

57.0% are female, 43.0% are male, average age 31.8.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Voucher audience in Indonesia
MetricValue
Female57.0%
Male43.0%
Average age31.8
Estimated audience size3,998,940
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Voucher audience in Indonesia
Age bracketShare%
16-1930%
20-2935%
30-3918%
40-4910%
50+6%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Voucher audience comes from Indonesia.

Worldwide audience distribution share by country for Voucher
CountryShare
United States19.3%
Italy9.4%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Voucher audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Voucher fans by region: top regions in Indonesia
#RegionReachAffinity×
01Central Kalimantan~50K1.47×
02South Kalimantan~70K1.27×
03Central Sulawesi~40K1.22×
04West Sulawesi~20K1.22×
05Southeast Sulawesi~30K1.15×
06West Nusa Tenggara~60K1.14×
07Riau Islands~50K1.14×
08South Sumatra~100K1.13×
09Gorontalo (disambiguation)(2)~20K1.13×
10West Kalimantan~60K1.11×
11Jakarta~300K1.04×
12South Sulawesi~100K1.02×
13Bangka-Belitung Islands~20K1.01×
14Jambi~50K1.00×
15Riau~90K0.99×
16Banten~200K0.98×
17North Sulawesi~40K0.98×
18Lampung~80K0.95×
19Bengkulu~30K0.95×
20East Kalimantan~60K0.94×
21Maluku~20K0.94×
22North Kalimantan~10K0.94×
23West Java~600K0.92×
24West Papua~10K0.92×
25East Java~400K0.91×
26Bali~70K0.91×
27Special Region of Yogyakarta~60K0.89×
28Papua (province)~20K0.89×
29North Maluku~10K0.88×
30Aceh~50K0.86×
31Central Java~300K0.85×
32North Sumatra~200K0.85×
33West Sumatra~60K0.83×
34East Nusa Tenggara~30K0.75×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Voucher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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