Rascasse Audience Intelligence

Voucher Audience in Malaysia

A data profile of the people who buy, follow and care about Voucher in Malaysia — modelled from more than twelve digital signal sources. Voucher has an estimated audience of 1,917,771 people in Malaysia.

#528among Topic in Malaysia
#23in Shopping

The average Voucher fan in Malaysia is 37.2 years old, more female, and lives primarily in Selangor.

The audience is concentrated in Selangor, Johor, Kuala Lumpur.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Voucher profile in Malaysia.

Audience size
1.9M
in Malaysia
Gender
57.0%♀
43.0% male
Age
37.2
average years
Country rank
#693
Topic in Malaysia
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Voucher fans

57.0% are female, 43.0% are male, average age 37.2.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Voucher audience in Malaysia
MetricValue
Female57.0%
Male43.0%
Average age37.2
Estimated audience size1,917,771
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Voucher audience in Malaysia
Age bracketShare%
16-1917%
20-2928%
30-3923%
40-4918%
50+14%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Voucher audience comes from Malaysia.

Worldwide audience distribution share by country for Voucher
CountryShare
United States19.3%
Italy9.4%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Malaysia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Voucher audience in Malaysia is strongest.

Fig. 05

Top regions by affinity

Voucher fans by region: top regions in Malaysia
#RegionReachAffinity×
01Johor~500K2.01×
02Kuala Lumpur~500K1.32×
03Selangor~700K1.26×
04Penang~100K1.25×
05Sarawak~200K1.08×
06Perak~200K1.06×
07Malacca~70K1.04×
08Pahang~90K1.01×
09Kedah~100K0.98×
10Sabah~200K0.96×
11Negeri Sembilan~90K0.93×
12Labuan~10K0.92×
13Kelantan~80K0.89×
14Perlis~20K0.88×
15Terengganu~70K0.85×
16Putrajaya~9K0.85×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Malaysia

See Voucher audiences in other countries

How to read this data

Audience size is the estimated number of people in Malaysia who actively search for Voucher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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