A data profile of the people who buy, follow and care about Big-box store in Australia — modelled from more than twelve digital signal sources. Big-box store has an estimated audience of 2,531,154 people in Australia.
Big-box store has an estimated audience of 2,531,154 people in Australia. 64.3% are female, 35.7% are male, average age 45.2. Top brand affinities: IKEA, Australia Post, Aldi, Discount stores, Real property.
Top brand affinities include IKEA, Australia Post, Aldi, with strongest over-indexing on IKEA (2.24× the country average).
Demographically, the Big-box store audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Big-box store fan in Australia is more female, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Big-box store profile in Australia.
64.3% are female, 35.7% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 45.2 |
| Estimated audience size | 2,531,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Big-box store audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.0% |
| Italy | 9.2% |
| United Kingdom | 8.0% |
The strongest cross-interests of the Big-box store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 2.87× | ||
| 02 | TK Maxx | Shopping | 2.47× | ||
| 03 | Savers | Shopping | 2.38× | ||
| 04 | Microwave oven | Home & Garden | 2.28× | ||
| 05 | IKEA | Home & Garden | 2.24× | ||
| 06 | Garden centre | Home & Garden | 2.07× | ||
| 07 | Australia Post | Business & Career | 1.91× | ||
| 08 | Discount stores | Shopping | 1.86× | ||
| 09 | Window blind | Home & Garden | 1.82× | ||
| 10 | Kitchenware | Home & Garden | 1.76× | ||
| 11 | Real property | Home & Garden | 1.74× | ||
| 12 | Blanket | Home & Garden | 1.74× | ||
| 13 | Aldi | Shopping | 1.70× | ||
| 14 | Refrigerator | Home & Garden | 1.68× | ||
| 15 | Cappuccino | Food & Beverages | 1.67× | ||
| 16 | Lawn mower | Home & Garden | 1.64× | ||
| 17 | Bed frame | Home & Garden | 1.58× | ||
| 18 | City Beach | Fashion & Accessoires | 1.56× | ||
| 19 | Wikipedia | Internet & Social Media | 1.52× | ||
| 20 | Koala | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.59× | |
| Quality Awareness | PREMIUM | 1.38× | |
| Indulgence | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Risk Appetite | THRILL | 0.83× | |
| Travelling | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Big-box store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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