A data profile of the people who buy, follow and care about Point of sale in Australia — modelled from more than twelve digital signal sources. Point of sale has an estimated audience of 3,162,995 people in Australia.
Point of sale has an estimated audience of 3,162,995 people in Australia. 57.9% are female, 42.1% are male, average age 44.6. Top brand affinities: Real property, Innovation, Dakota Johnson, Blanket, Satire.
Top brand affinities include Real property, Innovation, Dakota Johnson, with strongest over-indexing on Real property (1.59× the country average).
Demographically, the Point of sale audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Point of sale fan in Australia is more female, around 44.6 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Point of sale profile in Australia.
57.9% are female, 42.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 44.6 |
| Estimated audience size | 3,162,995 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Point of sale audience comes from Australia.
| Country | Share |
|---|---|
| United States | 34.0% |
| Italy | 9.4% |
| United Kingdom | 8.1% |
The strongest cross-interests of the Point of sale audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dakota Johnson | Movies & TV | 3.09× | ||
| 02 | Kurt Russell | Movies & TV | 2.33× | ||
| 03 | Tablecloth | Home & Garden | 1.81× | ||
| 04 | Microwave oven | Home & Garden | 1.79× | ||
| 05 | Blanket | Home & Garden | 1.78× | ||
| 06 | Birkenstock | Fashion & Accessoires | 1.71× | ||
| 07 | Air pollution | Health | 1.71× | ||
| 08 | Satire | Literature | 1.68× | ||
| 09 | Hypermarket | Shopping | 1.67× | ||
| 10 | Futon | Home & Garden | 1.66× | ||
| 11 | West Elm | Home & Garden | 1.65× | ||
| 12 | Kitchenware | Home & Garden | 1.64× | ||
| 13 | TK Maxx | Shopping | 1.62× | ||
| 14 | Innovation | Business & Career | 1.60× | ||
| 15 | Real property | Home & Garden | 1.59× | ||
| 16 | Tom Welling | Movies & TV | 1.53× | ||
| 17 | Organic certification | Food & Beverages | 1.52× | ||
| 18 | Lip balm | Beauty & Wellness | 1.52× | ||
| 19 | Bed frame | Home & Garden | 1.51× | ||
| 20 | Photovoltaics | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.28× | |
| Convenience Orientation | PREMIUM | 1.28× | |
| Quality Awareness | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.82× | |
| Pet Ownership | JOY | 0.85× | |
| Luxury Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Point of sale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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