Point of sale Audience in United States

Point of sale has an estimated audience of 28,809,420 people in United States. 57.8% are female, 42.2% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Point of sale fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Point of sale audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Point of sale fans

Demographic split for Point of sale audience in United States
MetricValue
Female57.8%
Male42.2%
Average age43.5
Estimated audience size28,809,420

Audience persona

The typical Point of sale fan in United States is more female, around 43.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Point of sale in United States
RegionReachAffinity
California3,878,5471.22×
Texas2,784,6611.12×
New York2,518,9441.56×
Florida1,983,3641.02×
North Carolina1,190,5241.37×
Illinois1,151,3591.2×
Georgia1,079,6521.22×
Pennsylvania948,7980.98×
Ohio942,9081.06×
Virginia926,5271.32×
New Jersey817,4621.12×
Michigan767,2251.02×
Washington760,1051.32×
Massachusetts702,0301.24×
Colorado683,3881.51×
Arizona640,7041.09×
Maryland550,5631.11×
Tennessee538,8730.93×
Indiana457,2660.87×
Missouri433,9900.93×
Oregon432,5941.31×
Minnesota404,6050.98×
Alabama396,9410.99×
South Carolina391,0940.9×
Louisiana369,5740.99×
Wisconsin357,8090.83×
Oklahoma343,7651.07×
Kentucky341,7350.95×
Nevada263,9690.95×
Connecticut255,1790.88×
Utah248,6810.96×
Arkansas237,8931×
Kansas207,2380.91×
Mississippi195,8400.83×
Iowa188,0610.79×
Idaho131,0170.91×
Nebraska127,7830.88×
Hawaii119,3360.96×
Washington, District of Columbia117,1241.35×
New Mexico108,5780.75×
New Hampshire86,9970.77×
West Virginia85,7870.64×
Maine81,3320.79×
Rhode Island68,2550.74×
Delaware68,1770.86×
Montana63,1470.79×
Alaska52,6820.85×
South Dakota50,9960.77×
Vermont43,8940.87×
North Dakota41,3780.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Point of sale audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
MSN2.71×News
Planet Fitness2.43×Sports
Diaper bag3.85×Kids & Family
Hobby Lobby1.9×Home & Garden
Staples (Canada)2.55×Business & Career
Aubrey Plaza5.86×Movies & TV
Payment card8.17×Fashion & Accessoires
Great Clips2.73×Beauty & Wellness
Nordstrom rack2.08×Fashion & Accessoires
Jack Black5.13×Movies & TV
Dollar General1.65×Shopping
Made in USA2.44×Business & Career
Napoleon Dynamite5.77×Movies & TV
Josh Hutcherson5.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Point of sale audience
TraitClusterScore
Price SensitivityPREMIUM1.22
ExtroversionTHRILL1.2
Quality AwarenessPREMIUM1.13
Family OrientationCONSERVATISM1.09
Convenience OrientationPREMIUM1.08
IndividualismJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Point of sale
CountryShare
United States34.0%
Italy9.4%
United Kingdom8.1%

See Point of sale audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Point of sale have in United States?

Point of sale has an estimated audience of 28,809,420 people in United States, concentrated in California and Texas.

What is the gender split and age of Point of sale fans?

57.8% of Point of sale fans are female, 42.2% are male, with an average age of 43.5 years.

Which brands do Point of sale fans like most?

Point of sale fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Point of sale fans live in United States?

Point of sale fans in United States are most concentrated in California (reach 3,878,547), Texas (reach 2,784,661), and New York (reach 2,518,944). These three regions account for the largest share of the active audience.

What other brands do Point of sale fans also like?

Beyond Point of sale itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Point of sale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.