Payment card Audience in United States

Payment card logo

Payment card has an estimated audience of 3,185,870 people in United States. 57.1% are female, 42.9% are male, average age 40.8. Top regions: California, Texas, New York. Top brand affinities: Shopping and fashion, Sports and outdoors, Arts and music, Business and industry, Family and relationships.

The average Payment card fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Shopping and fashion, Sports and outdoors, Arts and music, with strongest over-indexing on Shopping and fashion (1.55× the country average). Demographically, the Payment card audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Payment card fans

Demographic split for Payment card audience in United States
MetricValue
Female57.1%
Male42.9%
Average age40.8
Estimated audience size3,185,870

Audience persona

The typical Payment card fan in United States is more female, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Shopping and fashion.

Top regions in United States

Top regions ranked by reach for Payment card in United States
RegionReachAffinity
California341,0770.97×
Texas305,6261.12×
New York232,2291.3×
Florida214,3490.99×
Georgia140,9091.44×
Illinois113,1881.07×
Pennsylvania107,0291×
Ohio105,1681.07×
North Carolina104,4571.09×
Michigan86,6171.04×
Virginia72,4250.93×
Tennessee70,5221.1×
Arizona68,1801.05×
New Jersey65,3830.81×
Indiana64,5431.11×
Missouri62,5081.22×
Washington61,7610.97×
Alabama57,1811.28×
Louisiana57,1431.39×
Kentucky55,8681.4×
Massachusetts55,6500.89×
Maryland52,8450.96×
Colorado51,5921.03×
South Carolina49,4731.03×
Oklahoma46,9961.33×
Minnesota41,1660.9×
Arkansas38,0641.45×
Oregon37,3661.02×
Mississippi36,4191.39×
Wisconsin34,4620.72×
Nevada34,3111.11×
Utah27,0760.95×
Kansas24,0950.96×
Connecticut21,0150.66×
Iowa20,5480.78×
New Mexico15,6140.98×
Nebraska15,3400.96×
West Virginia15,0331.01×
Hawaii13,6511×
Idaho13,4740.84×
Washington, District of Columbia8,4160.88×
Maine7,3830.65×
Delaware7,2460.82×
Rhode Island7,0360.69×
New Hampshire6,9220.55×
South Dakota6,4540.88×
Montana5,7690.65×
Alaska5,7360.84×
North Dakota5,5450.85×
Wyoming5,0071.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Payment card audience
BrandAffinityCategory
Shopping and fashion1.55×Shopping
Sports and outdoors1.55×Sports
Arts and music1.55×Arts & Culture
Business and industry1.55×Business & Career
Family and relationships1.55×Kids & Family
Home and garden1.55×Home & Garden
Hobbies and activities1.55×Sports
Sustainability1.55×Politics & Society
Peace1.55×Politics & Society
Buddhism1.55×Health
Gender equality1.55×Politics & Society
Perfume (Japanese band)1.56×Music & Radio
Indian Premier League1.55×Sports
Flipkart1.55×Shopping
Sanrio1.55×Business & Career
Spirited Away1.55×Movies & TV
Kebaya1.55×Fashion & Accessoires
My Neighbor Totoro1.53×Movies & TV
Gin rummy1.52×Games
EVA Air1.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Payment card audience
TraitClusterScore
Quality AwarenessPREMIUM3.89
Family OrientationCONSERVATISM2.27
Career OrientationPOWER1.76
TravellingTHRILL1.53
LGBTQ+ IdentityOPEN1.51
Urban LifestyleOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Payment card
CountryShare
United States19.0%
India18.0%
Brazil6.4%

See Payment card audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Payment card have in United States?

Payment card has an estimated audience of 3,185,870 people in United States, concentrated in California and Texas.

What is the gender split and age of Payment card fans?

57.1% of Payment card fans are female, 42.9% are male, with an average age of 40.8 years.

Which brands do Payment card fans like most?

Payment card fans show strongest brand affinity for Shopping and fashion (1.55×), Sports and outdoors (1.55×), and Arts and music (1.55×) over the country average.

Where do Payment card fans live in United States?

Payment card fans in United States are most concentrated in California (reach 341,077), Texas (reach 305,626), and New York (reach 232,229). These three regions account for the largest share of the active audience.

What other brands do Payment card fans also like?

Beyond Payment card itself, the audience over-indexes on Sports and outdoors (1.55×), Arts and music (1.55×), Business and industry (1.55×), and Family and relationships (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Payment card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.