Rascasse Audience Intelligence

Payment card Audience in United States

A data profile of the people who buy, follow and care about Payment card in United States — modelled from more than twelve digital signal sources. Payment card has an estimated audience of 3,185,870 people in United States.

#4942among Topic in United States#466in Fashion & Accessoires

The average Payment card fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shopping and fashion, Sports and outdoors, Arts and music, with strongest over-indexing on Shopping and fashion (1.55× the country average).

Demographically, the Payment card audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Creativity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Payment card fan in United States is more female, around 40.8 years old, with strong Creativity tendencies and a notable affinity for Shopping and fashion.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Payment card profile in United States.

Audience size
3.2M
in United States
Gender
57.1%♀
42.9% male
Age
40.8
average years
Country rank
#9777
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Payment card fans

57.1% are female, 42.9% are male, average age 40.8.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Payment card audience in United States
MetricValue
Female57.1%
Male42.9%
Average age40.8
Estimated audience size3,185,870
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Payment card audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4922%
50+23%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Payment card audience comes from United States.

Worldwide audience distribution share by country for Payment card
CountryShare
United States19.0%
India18.0%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Payment card audience in United States is strongest.

Fig. 05

Top regions by affinity

Payment card fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K1.39×
02New York~200K1.33×
03Florida~300K1.22×
04Mississippi~30K1.19×
05Alabama~50K1.17×
06Louisiana~50K1.17×
07Arkansas~30K1.14×
08Kentucky~40K1.11×
09Vermont~6K1.10×
10Oklahoma~40K1.07×
11Connecticut~30K1.07×
12Michigan~90K1.06×
13New Jersey~90K1.05×
14Tennessee~70K1.05×
15Massachusetts~70K1.05×
16Utah~30K1.05×
17Texas~300K1.04×
18Virginia~80K1.04×
19North Carolina~100K1.03×
20Missouri~50K1.03×
21Nevada~30K1.03×
22California~400K1.01×
23South Carolina~50K1.01×
24Rhode Island~10K1.01×
25Arizona~70K1.00×
26Minnesota~50K1.00×
27Hawaii~10K1.00×
28Washington, District of Columbia~10K1.00×
29Maryland~50K0.99×
30Alaska~7K0.99×
31Montana~9K0.98×
32Delaware~9K0.98×
33North Dakota~6K0.98×
34Ohio~100K0.97×
35Indiana~60K0.96×
36Colorado~50K0.96×
37South Dakota~7K0.96×
38Oregon~30K0.95×
39New Mexico~20K0.95×
40West Virginia~10K0.95×
41Pennsylvania~100K0.94×
42Idaho~10K0.94×
43Kansas~20K0.93×
44New Hampshire~10K0.93×
45Illinois~100K0.92×
46Nebraska~10K0.92×
47Maine~10K0.92×
48Washington~60K0.87×
49Iowa~20K0.84×
50Wisconsin~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Payment card, United States
0.80×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Payment card audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Payment card audience
#·InterestCategoryAffinity×
01Kiki's Delivery ServiceMovies & TV1.67×
02Shopping and fashionShopping1.55×
03Sports and outdoorsSports1.55×
04Arts and musicArts & Culture1.55×
05Business and industryBusiness & Career1.55×
06Family and relationshipsKids & Family1.55×
07Home and gardenHome & Garden1.55×
08Hobbies and activitiesSports1.55×
09SustainabilityPolitics & Society1.55×
10PeacePolitics & Society1.55×
11BuddhismHealth1.55×
12Gender equalityPolitics & Society1.55×
13Indian Premier LeagueSports1.55×
14FlipkartShopping1.55×
15SanrioBusiness & Career1.55×
16Spirited AwayMovies & TV1.55×
17KebayaFashion & Accessoires1.55×
18EVA AirTravel & Leisure1.55×
19My Neighbor TotoroMovies & TV1.53×
20Gin rummyGames1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Payment card audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Payment card audience · What stands out
TraitClusterDeviationScore
CreativityOPEN0.87×
TraditionCONSERVATISM0.84×
Family OrientationCONSERVATISM0.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Payment card audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.08×
Social Media UsageJOY0.09×
Luxury OrientationPREMIUM0.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Payment card have in United States?

Payment card has an estimated audience of 3,185,870 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Payment card fans?

57.1% of Payment card fans are female, 42.9% are male, with an average age of 40.8 years.

03

Which brands do Payment card fans like most?

Payment card fans show strongest brand affinity for Shopping and fashion (1.55×), Sports and outdoors (1.55×), and Arts and music (1.55×) over the country average.

04

Where do Payment card fans live in United States?

Payment card fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Payment card fans also like?

Beyond Payment card itself, the audience over-indexes on Sports and outdoors (1.55×), Arts and music (1.55×), Business and industry (1.55×), and Family and relationships (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Payment card audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Payment card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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