Point of sale Audience in Germany
Point of sale has an estimated audience of 1,235,473 people in Germany. 40.8% are female, 59.2% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Headhunters (film), Stradivarius, Unique Gifts, Škoda Kodiaq, Birthday Gifts.
The average Point of sale fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Headhunters (film), Stradivarius, Unique Gifts, with strongest over-indexing on Headhunters (film) (5.83× the country average). Demographically, the Point of sale audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Point of sale fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 40.8 |
| Estimated audience size | 1,235,473 |
Audience persona
The typical Point of sale fan in Germany is more male, around 40.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Headhunters (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 328,958 | 1.22× |
| Bayern | 247,478 | 1.25× |
| Baden-Württemberg | 227,825 | 1.35× |
| Hessen | 132,974 | 1.41× |
| Niedersachsen | 117,191 | 0.98× |
| Berlin | 81,010 | 1.47× |
| Rheinland-Pfalz | 55,825 | 0.9× |
| Hamburg | 47,791 | 1.71× |
| Schleswig-Holstein | 44,786 | 1.01× |
| Sachsen | 41,812 | 0.69× |
| Brandenburg | 22,591 | 0.59× |
| Sachsen-Anhalt | 18,465 | 0.58× |
| Thüringen | 16,731 | 0.53× |
| Bremen | 12,041 | 1.14× |
| Saarland | 11,624 | 0.77× |
| Mecklenburg-Vorpommern | 9,744 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Headhunters (film) | 5.83× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.53× | Shopping |
| Škoda Kodiaq | 2.02× | Cars & Mobility |
| Birthday Gifts | 1.52× | Kids & Family |
| Christmas Gift | 1.51× | Kids & Family |
| Video izle | 2.84× | |
| Snow White (Fables) | 1.89× | Literature |
| Israel | 1.6× | Travel & Leisure |
| Preacher (comics) | 5.13× | Literature |
| Molly Hatchet | 8.95× | Music & Radio |
| Home Delivery | 1.82× | Food & Beverages |
| Corfu (regional unit) | 1.93× | Travel & Leisure |
| KLIX (AM) | 1.53× | Music & Radio |
| Euphonium | 6.55× | Music & Radio |
| Jersey (fabric) | 2.89× | Fashion & Accessoires |
| Hakone, Kanagawa | 3.41× | Travel & Leisure |
| Kieser Training | 1.98× | Sports |
| Volvo V60 | 2.29× | Cars & Mobility |
| Google Home | 2.76× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.33 |
| Luxury Orientation | PREMIUM | 1.31 |
| Patriotism | CONSERVATISM | 1.27 |
| Career Orientation | POWER | 1.23 |
| Community Orientation | OPEN | 1.22 |
| Quality Awareness | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.0% |
| Italy | 9.4% |
| United Kingdom | 8.1% |
See Point of sale audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Point of sale have in Germany?
Point of sale has an estimated audience of 1,235,473 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Point of sale fans?
40.8% of Point of sale fans are female, 59.2% are male, with an average age of 40.8 years.
Which brands do Point of sale fans like most?
Point of sale fans show strongest brand affinity for Headhunters (film) (5.83×), Stradivarius (1.97×), and Unique Gifts (1.53×) over the country average.
Where do Point of sale fans live in Germany?
Point of sale fans in Germany are most concentrated in Nordrhein-Westfalen (reach 328,958), Bayern (reach 247,478), and Baden-Württemberg (reach 227,825). These three regions account for the largest share of the active audience.
What other brands do Point of sale fans also like?
Beyond Point of sale itself, the audience over-indexes on Stradivarius (1.97×), Unique Gifts (1.53×), Škoda Kodiaq (2.02×), and Birthday Gifts (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Point of sale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.