Rascasse Audience Intelligence

Point of sale Audience in Germany

A data profile of the people who buy, follow and care about Point of sale in Germany — modelled from more than twelve digital signal sources. Point of sale has an estimated audience of 1,235,473 people in Germany.

#2738among Topic in Germany#189in Shopping

The average Point of sale fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include N26, Nature, Family, with strongest over-indexing on N26 (6.43× the country average).

Demographically, the Point of sale audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Point of sale fan in Germany is more male, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for N26.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Point of sale profile in Germany.

Audience size
1.2M
in Germany
Gender
40.8%♀
59.2% male
Age
40.8
average years
Country rank
#5362
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Point of sale fans

40.8% are female, 59.2% are male, average age 40.8.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Point of sale audience in Germany
MetricValue
Female40.8%
Male59.2%
Average age40.8
Estimated audience size1,235,473
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Point of sale audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3924%
40-4925%
50+19%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Point of sale audience comes from Germany.

Worldwide audience distribution share by country for Point of sale
CountryShare
United States34.0%
Italy9.4%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Point of sale audience in Germany is strongest.

Fig. 05

Top regions by affinity

Point of sale fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K1.44×
02Hamburg~40K1.34×
03Hessen~100K1.32×
04Baden-Württemberg~200K1.21×
05Bayern~200K1.16×
06Nordrhein-Westfalen~300K1.15×
07Bremen~10K1.07×
08Schleswig-Holstein~50K1.03×
09Saarland~10K0.96×
10Niedersachsen~100K0.95×
11Rheinland-Pfalz~60K0.95×
12Thüringen~30K0.92×
13Mecklenburg-Vorpommern~20K0.92×
14Sachsen-Anhalt~30K0.88×
15Sachsen~50K0.86×
16Brandenburg~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Point of sale, Germany
0.86×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Point of sale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Point of sale audience
#·InterestCategoryAffinity×
01Lily JamesMovies & TV7.19×
02N26Business & Career6.43×
03Risk managementBusiness & Career2.94×
04EssoCars & Mobility2.79×
05RefrigeratorHome & Garden2.29×
06Social media marketingBusiness & Career2.28×
07Automobile repair shopCars & Mobility2.25×
08Solar energyHome & Garden1.98×
09EmailTechnology & Electronics1.93×
10Efficient energy useTechnology & Electronics1.90×
11VacationsTravel & Leisure1.86×
12NatureHome & Garden1.85×
13Fairy taleLiterature1.84×
14InnovationBusiness & Career1.79×
15TattoosFashion & Accessoires1.72×
16CHECK24Business & Career1.59×
17TrousersFashion & Accessoires1.56×
18FamilyKids & Family1.53×
19TransfermarktSports1.52×
20Indeed.comBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Point of sale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Point of sale audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.51×
PatriotismCONSERVATISM1.40×
Early Adopter MentalityPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Point of sale audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Sports ActivityPOWER0.78×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Point of sale have in Germany?

Point of sale has an estimated audience of 1,235,473 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Point of sale fans?

40.8% of Point of sale fans are female, 59.2% are male, with an average age of 40.8 years.

03

Which brands do Point of sale fans like most?

Point of sale fans show strongest brand affinity for N26 (6.43×), Nature (1.85×), and Family (1.53×) over the country average.

04

Where do Point of sale fans live in Germany?

Point of sale fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Point of sale fans also like?

Beyond Point of sale itself, the audience over-indexes on Nature (1.85×), Family (1.53×), Esso (2.79×), and Vacations (1.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Point of sale audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Point of sale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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