A data profile of the people who buy, follow and care about Liquorland in Australia — modelled from more than twelve digital signal sources. Liquorland has an estimated audience of 3,393,051 people in Australia.
Liquorland has an estimated audience of 3,393,051 people in Australia. 50.5% are female, 49.5% are male, average age 45.9. Top brand affinities: Dan Murphy's, Australia Post, Europcar, Dawson's Creek, Red Rooster.
Top brand affinities include Dan Murphy's, Australia Post, Europcar, with strongest over-indexing on Dan Murphy's (4.47× the country average).
Demographically, the Liquorland audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Liquorland fan in Australia is balanced, around 45.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Dan Murphy's.
The key figures that characterise the Liquorland profile in Australia.
50.5% are female, 49.5% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 45.9 |
| Estimated audience size | 3,393,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 41% |
of the worldwide Liquorland audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 93.0% |
| United States | 5.1% |
| India | 0.8% |
The strongest cross-interests of the Liquorland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dawson's Creek | Movies & TV | 10.02× | ||
| 02 | Donut King | Food & Beverages | 9.33× | ||
| 03 | Motorola | Technology & Electronics | 9.11× | ||
| 04 | Grey Goose (vodka) | Food & Beverages | 8.51× | ||
| 05 | Europcar | Cars & Mobility | 8.47× | ||
| 06 | Bissell | Home & Garden | 7.82× | ||
| 07 | Havaianas | Fashion & Accessoires | 6.49× | ||
| 08 | Dan Murphy's | Food & Beverages | 4.47× | ||
| 09 | RedBalloon | Shopping | 4.20× | ||
| 10 | Red Rooster | Food & Beverages | 4.15× | ||
| 11 | Naked Wines | Food & Beverages | 3.16× | ||
| 12 | Rice | Food & Beverages | 2.39× | ||
| 13 | Australia Post | Business & Career | 2.33× | ||
| 14 | Whisky | Food & Beverages | 2.03× | ||
| 15 | Pizza Hut | Food & Beverages | 1.91× | ||
| 16 | Aldi | Shopping | 1.90× | ||
| 17 | National Australia Bank | Business & Career | 1.74× | ||
| 18 | Brewing | Food & Beverages | 1.72× | ||
| 19 | Real property | Home & Garden | 1.65× | ||
| 20 | Refrigerator | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.64× | |
| Quality Awareness | PREMIUM | 1.60× | |
| Indulgence | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Creativity | OPEN | 0.77× | |
| DIY Mentality | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Liquorland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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