A data profile of the people who buy, follow and care about Warehouse in Australia — modelled from more than twelve digital signal sources. Warehouse has an estimated audience of 4,680,235 people in Australia.
Warehouse has an estimated audience of 4,680,235 people in Australia. 58.3% are female, 41.7% are male, average age 43.8. Top brand affinities: IKEA, Aldi, Discount stores, Real property, Refrigerator.
Top brand affinities include IKEA, Aldi, Discount stores, with strongest over-indexing on IKEA (1.55× the country average).
Demographically, the Warehouse audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Warehouse fan in Australia is more female, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Warehouse profile in Australia.
58.3% are female, 41.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 43.8 |
| Estimated audience size | 4,680,235 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Warehouse audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 7.4% |
| Italy | 4.2% |
The strongest cross-interests of the Warehouse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchenware | Home & Garden | 1.77× | ||
| 02 | Microwave oven | Home & Garden | 1.74× | ||
| 03 | Huggies | Kids & Family | 1.74× | ||
| 04 | TK Maxx | Shopping | 1.72× | ||
| 05 | Window blind | Home & Garden | 1.70× | ||
| 06 | Hypermarket | Shopping | 1.69× | ||
| 07 | Ugg boots | Fashion & Accessoires | 1.66× | ||
| 08 | Real property | Home & Garden | 1.64× | ||
| 09 | Outlet store | Shopping | 1.60× | ||
| 10 | Mineral water | Food & Beverages | 1.60× | ||
| 11 | Discount stores | Shopping | 1.57× | ||
| 12 | Logistics | Business & Career | 1.57× | ||
| 13 | Blanket | Home & Garden | 1.57× | ||
| 14 | Garden centre | Home & Garden | 1.56× | ||
| 15 | IKEA | Home & Garden | 1.55× | ||
| 16 | Aldi | Shopping | 1.55× | ||
| 17 | Refrigerator | Home & Garden | 1.53× | ||
| 18 | Ryan Gosling | Movies & TV | 1.53× | ||
| 19 | Dishwasher | Home & Garden | 1.51× | ||
| 20 | Houzz | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Quality Awareness | PREMIUM | 1.25× | |
| Tradition | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Travelling | THRILL | 0.83× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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