Rascasse Audience Intelligence

Warehouse Audience in Poland

A data profile of the people who buy, follow and care about Warehouse in Poland — modelled from more than twelve digital signal sources. Warehouse has an estimated audience of 1,361,080 people in Poland.

#40among Touchpoint in Poland
#53in Shopping

Warehouse has an estimated audience of 1,361,080 people in Poland. 41.0% are female, 59.0% are male, average age 41.4. Top brand affinities: MBank, Lech Poznań, WhatsApp, BNP Paribas, Financial services.

Top brand affinities include MBank, Lech Poznań, WhatsApp, with strongest over-indexing on MBank (1.54× the country average).

Demographically, the Warehouse audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Career Orientation.

The typical Warehouse fan in Poland is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for MBank.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Warehouse profile in Poland.

Audience size
1.4M
in Poland
Gender
41.0%
59.0% male
Age
41.4
average years
Country rank
#1195
Touchpoint in Poland
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Warehouse fans

41.0% are female, 59.0% are male, average age 41.4.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Warehouse audience in Poland
MetricValue
Female41.0%
Male59.0%
Average age41.4
Estimated audience size1,361,080
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Warehouse audience in Poland
Age bracketShare%
16-1915%
20-2917%
30-3921%
40-4922%
50+24%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Warehouse audience comes from Poland.

Worldwide audience distribution share by country for Warehouse
CountryShare
United States24.9%
United Kingdom7.4%
Italy4.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Warehouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Warehouse audience
#·InterestCategoryAffinity×
01Central heatingHome & Garden2.35×
02Solar panelHome & Garden2.16×
03Love & SexKids & Family2.09×
04HVACHome & Garden2.07×
05Grocery storeFood & Beverages2.04×
06Home businessBusiness & Career2.02×
07Self-employmentBusiness & Career1.86×
08BNP ParibasBusiness & Career1.81×
09RobloxGames1.80×
10SodaStreamFood & Beverages1.78×
11InnovationBusiness & Career1.72×
12CAC 40Business & Career1.69×
13Air conditioningTechnology & Electronics1.68×
14WhatsAppInternet & Social Media1.67×
15Financial servicesBusiness & Career1.60×
16MBankBusiness & Career1.54×
17Lech PoznańSports1.54×
18CruisesTravel & Leisure1.54×
19Cyfrowy PolsatMovies & TV1.53×
20MeatFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Warehouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Warehouse audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.36×
Career OrientationPOWER1.30×
Early Adopter MentalityPOWER1.24×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Warehouse audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
DIY MentalityTHRILL0.77×
Design AffinityPREMIUM0.82×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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