A data profile of the people who buy, follow and care about Warehouse in South Africa — modelled from more than twelve digital signal sources. Warehouse has an estimated audience of 1,280,982 people in South Africa.
Warehouse has an estimated audience of 1,280,982 people in South Africa. 55.9% are female, 44.1% are male, average age 38.1. Top brand affinities: Innovation, Microwave oven, Solar power, Efficient energy use, Sustainable energy.
Top brand affinities include Innovation, Microwave oven, Solar power, with strongest over-indexing on Innovation (1.56× the country average).
Demographically, the Warehouse audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Warehouse fan in South Africa is more female, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Innovation.
The key figures that characterise the Warehouse profile in South Africa.
55.9% are female, 44.1% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 38.1 |
| Estimated audience size | 1,280,982 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 21% |
of the worldwide Warehouse audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 7.4% |
| Italy | 4.2% |
The strongest cross-interests of the Warehouse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaic system | Home & Garden | 1.90× | ||
| 02 | Garden furniture | Home & Garden | 1.76× | ||
| 03 | Efficient energy use | Technology & Electronics | 1.73× | ||
| 04 | Pressure cooking | Home & Garden | 1.71× | ||
| 05 | Birkenstock | Fashion & Accessoires | 1.68× | ||
| 06 | Hostel | Travel & Leisure | 1.67× | ||
| 07 | Sauna | Home & Garden | 1.61× | ||
| 08 | Photovoltaics | Home & Garden | 1.59× | ||
| 09 | Sustainable energy | Home & Garden | 1.57× | ||
| 10 | Innovation | Business & Career | 1.56× | ||
| 11 | Dishwasher | Home & Garden | 1.55× | ||
| 12 | LED lamp | Home & Garden | 1.55× | ||
| 13 | Home automation | Technology & Electronics | 1.54× | ||
| 14 | Singapore Airlines | Travel & Leisure | 1.54× | ||
| 15 | Microwave oven | Home & Garden | 1.53× | ||
| 16 | Mineral water | Food & Beverages | 1.53× | ||
| 17 | Prosecco | Food & Beverages | 1.53× | ||
| 18 | Garden centre | Home & Garden | 1.52× | ||
| 19 | Solar power | Home & Garden | 1.51× | ||
| 20 | Fertilizer | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.38× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Quality Awareness | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.74× | |
| Social Media Usage | JOY | 0.77× | |
| Mindfulness | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.