A data profile of the people who buy, follow and care about Specsavers in Australia — modelled from more than twelve digital signal sources. Specsavers has an estimated audience of 2,591,369 people in Australia.
Specsavers has an estimated audience of 2,591,369 people in Australia. 59.0% are female, 41.0% are male, average age 45.1. Top brand affinities: Aldi, Google Flights, Australia Post, Telstra, Singapore Airlines.
Top brand affinities include Aldi, Google Flights, Australia Post, with strongest over-indexing on Aldi (1.96× the country average).
Demographically, the Specsavers audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Specsavers fan in Australia is more female, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Specsavers profile in Australia.
59.0% are female, 41.0% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 45.1 |
| Estimated audience size | 2,591,369 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 39% |
of the worldwide Specsavers audience comes from Australia.
| Country | Share |
|---|---|
| United Kingdom | 43.3% |
| Australia | 18.4% |
| Sweden | 8.0% |
The strongest cross-interests of the Specsavers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fox Sports | Movies & TV | 3.22× | ||
| 02 | Giannis Antetokounmpo | Sports | 3.22× | ||
| 03 | Google Flights | Travel & Leisure | 2.99× | ||
| 04 | India national cricket team | Sports | 2.18× | ||
| 05 | Sports betting | Games | 2.04× | ||
| 06 | Malaysia Airlines | Travel & Leisure | 2.00× | ||
| 07 | Aldi | Shopping | 1.96× | ||
| 08 | PGA Tour | Sports | 1.91× | ||
| 09 | Cricket Australia | Sports | 1.90× | ||
| 10 | Microwave oven | Home & Garden | 1.89× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.76× | ||
| 12 | Tabloid (newspaper format) | Literature | 1.74× | ||
| 13 | Eyewear | Fashion & Accessoires | 1.69× | ||
| 14 | Telstra | Technology & Electronics | 1.67× | ||
| 15 | Singapore Airlines | Travel & Leisure | 1.67× | ||
| 16 | Pharmacy | Business & Career | 1.67× | ||
| 17 | Kitchenware | Home & Garden | 1.65× | ||
| 18 | Pay television | Movies & TV | 1.62× | ||
| 19 | Australia Post | Business & Career | 1.51× | ||
| 20 | Local news | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.29× | |
| Tradition | CONSERVATISM | 1.28× | |
| Family Orientation | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Pet Ownership | JOY | 0.75× | |
| Design Affinity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Specsavers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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