A data profile of the people who buy, follow and care about Specsavers in United Kingdom — modelled from more than twelve digital signal sources. Specsavers has an estimated audience of 6,087,890 people in United Kingdom.
The average Specsavers fan in United Kingdom is 43.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Vision Express, Contact lens, Belfast Telegraph, with strongest over-indexing on Vision Express (23.22× the country average).
Demographically, the Specsavers audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Specsavers fan in United Kingdom is more female, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for Vision Express.
The key figures that characterise the Specsavers profile in United Kingdom.
71.4% are female, 28.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 43.2 |
| Estimated audience size | 6,087,890 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Specsavers audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 43.3% |
| Australia | 18.4% |
| Sweden | 8.0% |
Where the Specsavers audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~700K | 1.34× | |
| 02 | West Midlands | ~300K | 1.32× | |
| 03 | East of England | ~700K | 1.24× | |
| 04 | Wales | ~400K | 1.19× | |
| 05 | North East | ~300K | 1.06× | |
| 06 | Northern Ireland | ~200K | 1.00× | |
| 07 | England | ~4.5M | 0.91× | |
| 08 | Scotland | ~500K | 0.90× | |
| 09 | South East | ~700K | 0.88× | |
| 10 | South West | ~400K | 0.86× | |
| 11 | East Midlands | ~400K | 0.86× | |
| 12 | North West | ~300K | 0.44× |
The strongest cross-interests of the Specsavers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vision Express | Health | 23.22× | ||
| 02 | Contact lens | Health | 9.28× | ||
| 03 | Boots Opticians | Health | 5.33× | ||
| 04 | Belfast Telegraph | News | 4.36× | ||
| 05 | Eyewear | Fashion & Accessoires | 3.57× | ||
| 06 | ITV News | Movies & TV | 3.21× | ||
| 07 | Diabetes mellitus awareness | Health | 3.08× | ||
| 08 | Drinking establishment | Food & Beverages | 2.99× | ||
| 09 | Tax refund | Business & Career | 2.91× | ||
| 10 | Volunteering | Politics & Society | 2.36× | ||
| 11 | Pret a Manger | Food & Beverages | 2.11× | ||
| 12 | HVAC | Home & Garden | 1.79× | ||
| 13 | Politics | Politics & Society | 1.75× | ||
| 14 | British Gas | Home & Garden | 1.73× | ||
| 15 | Genetics | Kids & Family | 1.71× | ||
| 16 | Lidl | Shopping | 1.66× | ||
| 17 | Aldi | Shopping | 1.53× | ||
| 18 | IKEA | Home & Garden | 1.53× | ||
| 19 | Halfords | Cars & Mobility | 1.52× | ||
| 20 | Royal Mail | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.39× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Need for Security | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.75× | |
| Risk Appetite | THRILL | 0.79× |
Specsavers's target market in United Kingdom covers an estimated 6,087,890 people, concentrated in England and South East.
71.4% of the Specsavers audience are female, 28.6% are male, with an average age of 43.2 years.
Specsavers fans show strongest brand affinity for Vision Express (23.22×), Contact lens (9.28×), and Belfast Telegraph (4.36×) over the country average.
Specsavers fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~700K), and East of England (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Specsavers itself, the audience over-indexes on Contact lens (9.28×), Belfast Telegraph (4.36×), Volunteering (2.36×), and Boots Opticians (5.33×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Specsavers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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