A data profile of the people who buy, follow and care about Sweater in Sweden — modelled from more than twelve digital signal sources. Sweater has an estimated audience of 1,170,596 people in Sweden.
Sweater has an estimated audience of 1,170,596 people in Sweden. 73.3% are female, 26.7% are male, average age 44.5. Top brand affinities: Hemnet, Biltema, Sveriges Television, Gina Tricot, Lindex.
Top brand affinities include Hemnet, Biltema, Sveriges Television, with strongest over-indexing on Hemnet (1.81× the country average).
Demographically, the Sweater audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Creativity, Early Adopter Mentality.
The typical Sweater fan in Sweden is more female, around 44.5 years old, with strong Creativity tendencies and a notable affinity for Hemnet.
The key figures that characterise the Sweater profile in Sweden.
73.3% are female, 26.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 44.5 |
| Estimated audience size | 1,170,596 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 36% |
of the worldwide Sweater audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 7.5% |
| Italy | 4.8% |
The strongest cross-interests of the Sweater audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hoodie | Fashion & Accessoires | 3.95× | ||
| 02 | Haute couture | Fashion & Accessoires | 3.80× | ||
| 03 | Engagement ring | Fashion & Accessoires | 3.18× | ||
| 04 | Made in Italy | Business & Career | 2.90× | ||
| 05 | Helsinki | Travel & Leisure | 2.29× | ||
| 06 | Real property | Home & Garden | 2.24× | ||
| 07 | Crochet | Home & Garden | 2.22× | ||
| 08 | Knitting | Home & Garden | 2.08× | ||
| 09 | Sewing machine | Home & Garden | 1.96× | ||
| 10 | Flower | Home & Garden | 1.95× | ||
| 11 | Lindex | Fashion & Accessoires | 1.90× | ||
| 12 | KappAhl | Fashion & Accessoires | 1.89× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.84× | ||
| 14 | Hemnet | Home & Garden | 1.81× | ||
| 15 | Biltema | Business & Career | 1.72× | ||
| 16 | Hobby | Home & Garden | 1.70× | ||
| 17 | Lunch | Food & Beverages | 1.70× | ||
| 18 | Sveriges Television | Technology & Electronics | 1.67× | ||
| 19 | Intersport | Shopping | 1.54× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.33× | |
| Early Adopter Mentality | POWER | 1.31× | |
| Luxury Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.93× | |
| Convenience Orientation | PREMIUM | 0.94× | |
| Spirituality | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Sweater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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