A data profile of the people who buy, follow and care about Sportswear (activewear) in Indonesia — modelled from more than twelve digital signal sources. Sportswear (activewear) has an estimated audience of 3,235,543 people in Indonesia.
The average Sportswear (activewear) fan in Indonesia is 33.8 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
The key figures that characterise the Sportswear (activewear) profile in Indonesia.
51.4% are female, 48.6% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 33.8 |
| Estimated audience size | 3,235,543 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 35% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Sportswear (activewear) audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 6.1% |
| Japan | 6.1% |
Where the Sportswear (activewear) audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~300K | 1.07× | |
| 02 | Bangka-Belitung Islands | ~20K | 1.05× | |
| 03 | Bali | ~70K | 1.03× | |
| 04 | East Kalimantan | ~50K | 1.02× | |
| 05 | Jambi | ~40K | 1.01× | |
| 06 | Central Java | ~300K | 1.00× | |
| 07 | Banten | ~100K | 1.00× | |
| 08 | South Sulawesi | ~100K | 1.00× | |
| 09 | South Sumatra | ~80K | 1.00× | |
| 10 | Riau | ~80K | 1.00× | |
| 11 | Special Region of Yogyakarta | ~50K | 1.00× | |
| 12 | West Java | ~500K | 0.99× | |
| 13 | East Java | ~300K | 0.98× | |
| 14 | East Nusa Tenggara | 0.00× | ||
| 15 | North Sulawesi | 0.00× | ||
| 16 | South Kalimantan | 0.00× | ||
| 17 | West Kalimantan | 0.00× | ||
| 18 | North Sumatra | 0.00× | ||
| 19 | Central Kalimantan | 0.00× | ||
| 20 | Papua (province) | 0.00× | ||
| 21 | Riau Islands | 0.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Sportswear (activewear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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