A data profile of the people who buy, follow and care about Discounting in Argentina — modelled from more than twelve digital signal sources. Discounting has an estimated audience of 2,176,704 people in Argentina.
Discounting has an estimated audience of 2,176,704 people in Argentina. 66.2% are female, 33.8% are male, average age 39.2. Top brand affinities: Puma, Discounts and allowances, Fast food, Discount stores, Starbucks.
Top brand affinities include Puma, Discounts and allowances, Fast food, with strongest over-indexing on Puma (1.66× the country average).
Demographically, the Discounting audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
The typical Discounting fan in Argentina is more female, around 39.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Puma.
The key figures that characterise the Discounting profile in Argentina.
66.2% are female, 33.8% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 39.2 |
| Estimated audience size | 2,176,704 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Discounting audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 10.8% |
| Italy | 9.9% |
The strongest cross-interests of the Discounting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile banking | Business & Career | 2.13× | ||
| 02 | Mobile payment | Business & Career | 2.07× | ||
| 03 | Impulse purchase | Shopping | 1.96× | ||
| 04 | Online banking | Business & Career | 1.75× | ||
| 05 | Discounts and allowances | Shopping | 1.74× | ||
| 06 | Crocs | Fashion & Accessoires | 1.72× | ||
| 07 | Debit card | Business & Career | 1.69× | ||
| 08 | Nespresso | Food & Beverages | 1.68× | ||
| 09 | Puma | Fashion & Accessoires | 1.66× | ||
| 10 | Kitchenware | Home & Garden | 1.63× | ||
| 11 | Rip Curl | Fashion & Accessoires | 1.63× | ||
| 12 | Department store | Shopping | 1.63× | ||
| 13 | Starbucks | Food & Beverages | 1.62× | ||
| 14 | Anti-aging cream | Beauty & Wellness | 1.61× | ||
| 15 | New Balance | Fashion & Accessoires | 1.58× | ||
| 16 | Discount stores | Shopping | 1.55× | ||
| 17 | Converse | Fashion & Accessoires | 1.55× | ||
| 18 | Fast food | Food & Beverages | 1.54× | ||
| 19 | Art jewelry | Fashion & Accessoires | 1.52× | ||
| 20 | Public transport | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.58× | |
| Indulgence | JOY | 1.46× | |
| Travelling | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Early Adopter Mentality | POWER | 0.70× | |
| Spirituality | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Discounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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