A data profile of the people who buy, follow and care about AliExpress in Colombia — modelled from more than twelve digital signal sources. AliExpress has an estimated audience of 2,083,249 people in Colombia.
AliExpress has an estimated audience of 2,083,249 people in Colombia. 54.0% are female, 46.0% are male, average age 36.3. Top brand affinities: Drop shipping, Business-to-business, Mic (media company), DeWalt, Freeport, Illinois.
Top brand affinities include Drop shipping, Business-to-business, Mic (media company), with strongest over-indexing on Drop shipping (2.47× the country average).
Demographically, the AliExpress audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Individualism, Indulgence.
The typical AliExpress fan in Colombia is balanced, around 36.3 years old, with strong Individualism tendencies and a notable affinity for Drop shipping.
The key figures that characterise the AliExpress profile in Colombia.
54.0% are female, 46.0% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 36.3 |
| Estimated audience size | 2,083,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide AliExpress audience comes from Colombia.
| Country | Share |
|---|---|
| Brazil | 7.6% |
| Italy | 7.4% |
| United States | 7.1% |
The strongest cross-interests of the AliExpress audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drop shipping | Shopping | 2.47× | ||
| 02 | Tokopedia | Shopping | 2.25× | ||
| 03 | DHgate.com | Shopping | 1.92× | ||
| 04 | Business-to-business | Business & Career | 1.87× | ||
| 05 | Michigan International Speedway | Sports | 1.79× | ||
| 06 | Mini-Me | Movies & TV | 1.79× | ||
| 07 | Home-improvement center | Home & Garden | 1.67× | ||
| 08 | Mic (media company) | Internet & Social Media | 1.65× | ||
| 09 | DeWalt | Home & Garden | 1.61× | ||
| 10 | ICQ | Internet & Social Media | 1.61× | ||
| 11 | Croydon | Travel & Leisure | 1.59× | ||
| 12 | vonvon | Movies & TV | 1.59× | ||
| 13 | Shopee | Shopping | 1.56× | ||
| 14 | Verizon Wireless | Technology & Electronics | 1.56× | ||
| 15 | FareCompare | Travel & Leisure | 1.55× | ||
| 16 | Freeport, Illinois | Travel & Leisure | 1.51× | ||
| 17 | Superuser | Technology & Electronics | 1.51× | ||
| 18 | Derek Shepherd | Movies & TV | 1.51× | ||
| 19 | Cositas Femeninas | Website / Newspaper / Magazine | 1.51× | ||
| 20 | Tottus | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.08× | |
| Indulgence | JOY | 1.01× | |
| Risk Appetite | THRILL | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.58× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for AliExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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