A data profile of the people who buy, follow and care about D1 in Colombia — modelled from more than twelve digital signal sources. D1 has an estimated audience of 5,225,971 people in Colombia.
D1 has an estimated audience of 5,225,971 people in Colombia. 60.6% are female, 39.4% are male, average age 36.1. Top brand affinities: Kitchenware, IKEA, Local food, Retail banking, Bank account.
Top brand affinities include Kitchenware, IKEA, Local food, with strongest over-indexing on Kitchenware (1.71× the country average).
Demographically, the D1 audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical D1 fan in Colombia is more female, around 36.1 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchenware.
The key figures that characterise the D1 profile in Colombia.
60.6% are female, 39.4% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 36.1 |
| Estimated audience size | 5,225,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide D1 audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 68.7% |
| Japan | 4.6% |
| United States | 4.1% |
The strongest cross-interests of the D1 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laundry detergent | Home & Garden | 2.12× | ||
| 02 | Microwave oven | Home & Garden | 1.87× | ||
| 03 | Dishwasher | Home & Garden | 1.85× | ||
| 04 | Smoked meat | Food & Beverages | 1.76× | ||
| 05 | Bioderma | Beauty & Wellness | 1.72× | ||
| 06 | Malt whisky | Food & Beverages | 1.72× | ||
| 07 | Kitchenware | Home & Garden | 1.71× | ||
| 08 | Bank account | Business & Career | 1.65× | ||
| 09 | Bedroom furniture | Home & Garden | 1.65× | ||
| 10 | Private equity | Business & Career | 1.61× | ||
| 11 | Mobile banking | Business & Career | 1.58× | ||
| 12 | Employment agency | Business & Career | 1.56× | ||
| 13 | Local food | Food & Beverages | 1.55× | ||
| 14 | IKEA | Home & Garden | 1.54× | ||
| 15 | Tooth brushing | Health | 1.54× | ||
| 16 | Steakhouse | Food & Beverages | 1.52× | ||
| 17 | Vehicle insurance | Cars & Mobility | 1.52× | ||
| 18 | Pizza Hut | Food & Beverages | 1.52× | ||
| 19 | Retail banking | Business & Career | 1.51× | ||
| 20 | Employment website | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.53× | |
| Career Orientation | POWER | 1.50× | |
| Family Orientation | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.68× | |
| Social Media Usage | JOY | 0.81× | |
| Tradition | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for D1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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