Rascasse Audience Intelligence

D1 Target Market in United States

A data profile of the people who buy, follow and care about D1 in United States — modelled from more than twelve digital signal sources. D1 has an estimated audience of 309,036 people in United States.

#4926among Brand in United States#663in Shopping

The average D1 fan in United States is 41.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Discount stores, Supermarket, Aldi, with strongest over-indexing on Discount stores (2.87× the country average).

Demographically, the D1 audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical D1 fan in United States is more female, around 41.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount stores.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the D1 profile in United States.

Audience size
309K
in United States
Gender
62.5%♀
37.5% male
Age
41.2
average years
Country rank
#47611
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of D1

62.5% are female, 37.5% are male, average age 41.2.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for D1 audience in United States
MetricValue
Female62.5%
Male37.5%
Average age41.2
Estimated audience size309,036
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the D1 audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

4.1%

of the worldwide D1 audience comes from United States.

Worldwide audience distribution share by country for D1
CountryShare
Colombia68.7%
Japan4.6%
United States4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the D1 audience in United States is strongest.

Fig. 05

Top regions by affinity

D1 customers by region in United States
#RegionReachAffinity×
01Florida~40K1.84×
02Tennessee~10K1.83×
03Arkansas~4K1.80×
04Delaware~1K1.56×
05South Carolina~7K1.49×
06Louisiana~5K1.44×
07Utah~4K1.43×
08Georgia~10K1.38×
09Arizona~8K1.31×
10Colorado~6K1.31×
11Mississippi~3K1.26×
12Texas~30K1.23×
13Virginia~8K1.17×
14Idaho~2K1.10×
15North Carolina~10K1.09×
16Oregon~4K1.07×
17Alaska<1K1.06×
18Washington~6K1.05×
19Nevada~3K1.03×
20Illinois~10K1.02×
21Alabama~4K1.01×
22Hawaii~1K1.01×
23Montana<1K1.00×
24South Dakota<1K0.97×
25Kentucky~4K0.96×
26California~30K0.94×
27New Jersey~7K0.93×
28Washington, District of Columbia<1K0.91×
29Ohio~8K0.89×
30Indiana~5K0.89×
31Maryland~4K0.89×
32Nebraska~1K0.88×
33Oklahoma~3K0.87×
34Missouri~4K0.86×
35Pennsylvania~8K0.84×
36Kansas~2K0.84×
37New Mexico~1K0.84×
38New York~10K0.83×
39Massachusetts~5K0.83×
40Iowa~2K0.83×
41North Dakota<1K0.83×
42Vermont<1K0.83×
43Michigan~6K0.81×
44Connecticut~2K0.80×
45West Virginia~1K0.78×
46Rhode Island<1K0.78×
47Maine<1K0.76×
48New Hampshire<1K0.75×
49Wisconsin~3K0.71×
50Minnesota~3K0.68×
Fig. 06

Affinity by region

Affinity by region — D1, United States
0.68×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the D1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for D1 audience
#·InterestCategoryAffinity×
01Food 4 LessShopping3.39×
02Discount storesShopping2.87×
03HypermarketShopping2.42×
04Grocery OutletFood & Beverages2.34×
05SupermarketShopping2.22×
06Non-alcoholic beverageFood & Beverages1.94×
07Mineral waterFood & Beverages1.82×
08Shopping mallsShopping1.81×
09Microwave ovenHome & Garden1.81×
10AldiShopping1.76×
11Deal of the dayShopping1.69×
12PublixShopping1.62×
13Wine tastingFood & Beverages1.61×
14Grocery storeFood & Beverages1.60×
15WegmansShopping1.60×
16QVCMovies & TV1.58×
17KitchenwareHome & Garden1.54×
18Trader Joe'sShopping1.52×
19CookbookFood & Beverages1.51×
20DoughFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the D1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by D1 audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.60×
IndulgenceJOY1.42×
Convenience OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by D1 audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.92×
Risk AppetiteTHRILL0.95×
Early Adopter MentalityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is D1's target market in United States?

D1's target market in United States covers an estimated 309,036 people, concentrated in Florida and Texas.

02

What is the gender split and age of D1 customers?

62.5% of the D1 audience are female, 37.5% are male, with an average age of 41.2 years.

03

Which brands do D1 fans like most?

D1 fans show strongest brand affinity for Discount stores (2.87×), Supermarket (2.22×), and Aldi (1.76×) over the country average.

04

Where do D1 fans live in United States?

D1 fans in United States are most concentrated in Florida (reach ~40K), Texas (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do D1 fans also like?

Beyond D1 itself, the audience over-indexes on Supermarket (2.22×), Aldi (1.76×), Shopping malls (1.81×), and Trader Joe's (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See D1 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for D1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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