A data profile of the people who buy, follow and care about Falabella (retail store) in Colombia — modelled from more than twelve digital signal sources. Falabella (retail store) has an estimated audience of 6,738,471 people in Colombia.
Falabella (retail store) has an estimated audience of 6,738,471 people in Colombia. 59.6% are female, 40.4% are male, average age 36.2.
The key figures that characterise the Falabella (retail store) profile in Colombia.
59.6% are female, 40.4% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 36.2 |
| Estimated audience size | 6,738,471 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Falabella (retail store) audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 32.7% |
| Chile | 30.6% |
| Peru | 17.1% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Falabella (retail store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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