A data profile of the people who buy, follow and care about LAN Airlines in Colombia — modelled from more than twelve digital signal sources. LAN Airlines has an estimated audience of 5,964,562 people in Colombia.
LAN Airlines has an estimated audience of 5,964,562 people in Colombia. 51.5% are female, 48.5% are male, average age 38.1. Top brand affinities: Wingo, Retail banking, American Airlines, Lenovo, Renewable energy.
Top brand affinities include Wingo, Retail banking, American Airlines, with strongest over-indexing on Wingo (1.69× the country average).
Demographically, the LAN Airlines audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Sustainability, Need for Security.
The typical LAN Airlines fan in Colombia is balanced, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for Wingo.
The key figures that characterise the LAN Airlines profile in Colombia.
51.5% are female, 48.5% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 38.1 |
| Estimated audience size | 5,964,562 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide LAN Airlines audience comes from Colombia.
| Country | Share |
|---|---|
| Chile | 26.2% |
| Peru | 23.4% |
| Colombia | 22.4% |
The strongest cross-interests of the LAN Airlines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American Airlines | Travel & Leisure | 2.60× | ||
| 02 | Amazon Web Services | Technology & Electronics | 2.31× | ||
| 03 | United Airlines | Travel & Leisure | 2.24× | ||
| 04 | Air France | Travel & Leisure | 2.15× | ||
| 05 | Lenovo | Technology & Electronics | 2.10× | ||
| 06 | Dyson | Home & Garden | 1.93× | ||
| 07 | Dell | Technology & Electronics | 1.84× | ||
| 08 | Skyscanner | Travel & Leisure | 1.76× | ||
| 09 | Wingo | Travel & Leisure | 1.69× | ||
| 10 | Low-cost carrier | Travel & Leisure | 1.68× | ||
| 11 | Hewlett-Packard | Technology & Electronics | 1.67× | ||
| 12 | Laundry detergent | Home & Garden | 1.63× | ||
| 13 | Air purifier | Home & Garden | 1.62× | ||
| 14 | Solar power | Home & Garden | 1.56× | ||
| 15 | Acer Inc. | Technology & Electronics | 1.55× | ||
| 16 | Data science | Business & Career | 1.55× | ||
| 17 | Renewable energy | Business & Career | 1.54× | ||
| 18 | Photovoltaics | Home & Garden | 1.52× | ||
| 19 | AutoCAD | Technology & Electronics | 1.51× | ||
| 20 | Retail banking | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.20× | |
| Need for Security | CONSERVATISM | 1.15× | |
| Convenience Orientation | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Mindfulness | BALANCE | 0.83× | |
| Family Orientation | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for LAN Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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