A data profile of the people who buy, follow and care about Wingo in Colombia — modelled from more than twelve digital signal sources. Wingo has an estimated audience of 3,883,528 people in Colombia.
Wingo has an estimated audience of 3,883,528 people in Colombia. 56.0% are female, 44.0% are male, average age 37.5. Top brand affinities: Avianca, LAN Airlines, Copa Airlines, Airline, Airbnb.
Top brand affinities include Avianca, LAN Airlines, Copa Airlines, with strongest over-indexing on Avianca (1.94× the country average).
Demographically, the Wingo audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Individualism.
The typical Wingo fan in Colombia is more female, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Avianca.
The key figures that characterise the Wingo profile in Colombia.
56.0% are female, 44.0% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 37.5 |
| Estimated audience size | 3,883,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Wingo audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 66.5% |
| Panama | 6.4% |
| Switzerland | 6.3% |
The strongest cross-interests of the Wingo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KLM | Travel & Leisure | 3.71× | ||
| 02 | Copa Airlines | Travel & Leisure | 3.50× | ||
| 03 | Skyscanner | Travel & Leisure | 3.17× | ||
| 04 | Expedia | Travel & Leisure | 2.46× | ||
| 05 | Mineral water | Food & Beverages | 1.99× | ||
| 06 | Avianca | Travel & Leisure | 1.94× | ||
| 07 | Kayak | Travel & Leisure | 1.93× | ||
| 08 | Travel website | Travel & Leisure | 1.73× | ||
| 09 | Airline | Travel & Leisure | 1.71× | ||
| 10 | LAN Airlines | Travel & Leisure | 1.69× | ||
| 11 | Summer vacation | Travel & Leisure | 1.68× | ||
| 12 | Once Caldas | Sports | 1.64× | ||
| 13 | Erlang (programming language) | Technology & Electronics | 1.63× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.61× | ||
| 15 | Kitchen utensil | Home & Garden | 1.59× | ||
| 16 | Airbnb | Travel & Leisure | 1.56× | ||
| 17 | Gated community | Home & Garden | 1.56× | ||
| 18 | Aircraft | Cars & Mobility | 1.52× | ||
| 19 | Cruises | Travel & Leisure | 1.51× | ||
| 20 | Hybrids | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.27× | |
| Individualism | JOY | 1.17× | |
| Risk Appetite | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.89× | |
| Creativity | OPEN | 1.00× | |
| Patriotism | CONSERVATISM | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Wingo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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