A data profile of the people who buy, follow and care about Deco in Colombia — modelled from more than twelve digital signal sources. Deco has an estimated audience of 2,232,904 people in Colombia.
Deco has an estimated audience of 2,232,904 people in Colombia. 78.3% are female, 21.7% are male, average age 36.5. Top brand affinities: IKEA, Do it yourself (DIY), Kitchenware, Innovation, Bedroom furniture.
Top brand affinities include IKEA, Do it yourself (DIY), Kitchenware, with strongest over-indexing on IKEA (3.0× the country average).
Demographically, the Deco audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Deco fan in Colombia is more female, around 36.5 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Deco profile in Colombia.
78.3% are female, 21.7% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 36.5 |
| Estimated audience size | 2,232,904 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 27% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Deco audience comes from Colombia.
| Country | Share |
|---|---|
| France | 10.7% |
| Spain | 10.2% |
| United States | 6.8% |
The strongest cross-interests of the Deco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 4.76× | ||
| 02 | Art Deco | Arts & Culture | 4.38× | ||
| 03 | Bedroom furniture | Home & Garden | 3.44× | ||
| 04 | IKEA | Home & Garden | 3.00× | ||
| 05 | Kitchenware | Home & Garden | 2.72× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 2.11× | ||
| 07 | Mineral water | Food & Beverages | 2.10× | ||
| 08 | Toothbrush | Beauty & Wellness | 1.92× | ||
| 09 | Renovation | Home & Garden | 1.90× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 1.71× | ||
| 11 | Innovation | Business & Career | 1.69× | ||
| 12 | Business class | Travel & Leisure | 1.67× | ||
| 13 | Local food | Food & Beverages | 1.63× | ||
| 14 | Luxury real estate | Business & Career | 1.57× | ||
| 15 | Art jewelry | Fashion & Accessoires | 1.56× | ||
| 16 | First class travel | Travel & Leisure | 1.56× | ||
| 17 | Toothpaste | Beauty & Wellness | 1.56× | ||
| 18 | Pet store | Pets & Animals | 1.55× | ||
| 19 | Hair removal | Beauty & Wellness | 1.53× | ||
| 20 | Rail transport | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.44× | |
| DIY Mentality | THRILL | 1.77× | |
| Quality Awareness | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.75× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Deco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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