A data profile of the people who buy, follow and care about Deco in Argentina — modelled from more than twelve digital signal sources. Deco has an estimated audience of 3,064,446 people in Argentina.
Deco has an estimated audience of 3,064,446 people in Argentina. 78.8% are female, 21.2% are male, average age 39.8. Top brand affinities: Knitting, Anti-aging cream, Kitchenware, Art Deco, Crocs.
Top brand affinities include Knitting, Anti-aging cream, Kitchenware, with strongest over-indexing on Knitting (1.56× the country average).
Demographically, the Deco audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Design Affinity.
The typical Deco fan in Argentina is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Knitting.
The key figures that characterise the Deco profile in Argentina.
78.8% are female, 21.2% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 78.8% |
| Male | 21.2% |
| Average age | 39.8 |
| Estimated audience size | 3,064,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Deco audience comes from Argentina.
| Country | Share |
|---|---|
| France | 10.7% |
| Spain | 10.2% |
| United States | 6.8% |
The strongest cross-interests of the Deco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IKEA | Home & Garden | 1.88× | ||
| 02 | Bedroom furniture | Home & Garden | 1.88× | ||
| 03 | Thermomix | Home & Garden | 1.88× | ||
| 04 | Baking powder | Food & Beverages | 1.75× | ||
| 05 | Crocs | Fashion & Accessoires | 1.61× | ||
| 06 | Kitchenware | Home & Garden | 1.59× | ||
| 07 | Tupperware | Home & Garden | 1.59× | ||
| 08 | Mobile banking | Business & Career | 1.59× | ||
| 09 | Essential oil | Home & Garden | 1.58× | ||
| 10 | Art Deco | Arts & Culture | 1.57× | ||
| 11 | Knitting | Home & Garden | 1.56× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 1.56× | ||
| 13 | Mobile payment | Business & Career | 1.55× | ||
| 14 | Business class | Travel & Leisure | 1.54× | ||
| 15 | Skyscanner | Travel & Leisure | 1.54× | ||
| 16 | Diet food | Food & Beverages | 1.54× | ||
| 17 | Impulse purchase | Shopping | 1.54× | ||
| 18 | American Airlines | Travel & Leisure | 1.51× | ||
| 19 | Plus-size clothing | Fashion & Accessoires | 1.50× | ||
| 20 | Hair removal | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.60× | |
| Design Affinity | PREMIUM | 1.44× | |
| Travelling | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Career Orientation | POWER | 0.75× | |
| Patriotism | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Deco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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