A data profile of the people who buy, follow and care about Moda Feminina in Portugal — modelled from more than twelve digital signal sources. Moda Feminina has an estimated audience of 1,450,783 people in Portugal.
Moda Feminina has an estimated audience of 1,450,783 people in Portugal. 71.8% are female, 28.2% are male, average age 40.7. Top brand affinities: Rosalia, Bad Bunny, Twitch, Fast food, KaRoL G.
Top brand affinities include Rosalia, Bad Bunny, Twitch, with strongest over-indexing on Rosalia (9.5× the country average).
Demographically, the Moda Feminina audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Mindfulness, Design Affinity.
The typical Moda Feminina fan in Portugal is more female, around 40.7 years old, with strong Mindfulness tendencies and a notable affinity for Rosalia.
The key figures that characterise the Moda Feminina profile in Portugal.
71.8% are female, 28.2% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 40.7 |
| Estimated audience size | 1,450,783 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 20% |
of the worldwide Moda Feminina audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 14.3% |
| United States | 12.1% |
| Spain | 8.4% |
The strongest cross-interests of the Moda Feminina audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rosalia | Music & Radio | 9.50× | ||
| 02 | KaRoL G | Music & Radio | 9.50× | ||
| 03 | Bad Bunny | Music & Radio | 5.88× | ||
| 04 | Reggaeton | Music & Radio | 3.19× | ||
| 05 | Twitch | Games | 2.83× | ||
| 06 | Tooth brushing | Health | 2.57× | ||
| 07 | Online chat | Technology & Electronics | 2.42× | ||
| 08 | Hair conditioner | Beauty & Wellness | 2.30× | ||
| 09 | Track and field | Sports | 2.29× | ||
| 10 | Art jewelry | Fashion & Accessoires | 2.27× | ||
| 11 | Handmade jewelry | Fashion & Accessoires | 2.15× | ||
| 12 | Natural skin care | Beauty & Wellness | 2.10× | ||
| 13 | Anti-aging cream | Beauty & Wellness | 1.86× | ||
| 14 | Renovation | Home & Garden | 1.75× | ||
| 15 | Local food | Food & Beverages | 1.75× | ||
| 16 | Streetwear | Fashion & Accessoires | 1.75× | ||
| 17 | Bikini | Fashion & Accessoires | 1.73× | ||
| 18 | Skin care | Beauty & Wellness | 1.67× | ||
| 19 | Mango | Shopping | 1.62× | ||
| 20 | Fast food | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.56× | |
| Design Affinity | PREMIUM | 1.47× | |
| Career Orientation | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Pet Ownership | JOY | 0.68× | |
| Community Orientation | OPEN | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Moda Feminina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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