A data profile of the people who buy, follow and care about Modernity in France — modelled from more than twelve digital signal sources. Modernity has an estimated audience of 3,822,607 people in France.
Modernity has an estimated audience of 3,822,607 people in France. 49.7% are female, 50.3% are male, average age 42.6. Top brand affinities: Love & Sex, Christmas Gift, Political science, Kitchen garden, Christmas tree.
Top brand affinities include Love & Sex, Christmas Gift, Political science, with strongest over-indexing on Love & Sex (148.27× the country average).
Demographically, the Modernity audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Individualism, Quality Awareness.
The typical Modernity fan in France is balanced, around 42.6 years old, with strong Individualism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Modernity profile in France.
49.7% are female, 50.3% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 42.6 |
| Estimated audience size | 3,822,607 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Modernity audience comes from France.
| Country | Share |
|---|---|
| United States | 26.2% |
| Italy | 5.6% |
| India | 5.6% |
The strongest cross-interests of the Modernity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 148.27× | ||
| 02 | Christmas Gift | Kids & Family | 15.24× | ||
| 03 | Christmas tree | Kids & Family | 12.73× | ||
| 04 | Broadcasting of sports events | Movies & TV | 8.46× | ||
| 05 | Girl power | Politics & Society | 8.44× | ||
| 06 | Dentistry | Business & Career | 8.16× | ||
| 07 | Kitchen garden | Home & Garden | 7.79× | ||
| 08 | Political science | Business & Career | 6.87× | ||
| 09 | Zoom lens | Technology & Electronics | 6.64× | ||
| 10 | Sustainable products | Politics & Society | 6.19× | ||
| 11 | Improvisation | Music & Radio | 5.54× | ||
| 12 | Biochemistry | Business & Career | 5.33× | ||
| 13 | Permanent residency | Business & Career | 3.98× | ||
| 14 | Genetics | Kids & Family | 3.84× | ||
| 15 | Midi Libre | News | 3.64× | ||
| 16 | Nostalgia | Home & Garden | 3.47× | ||
| 17 | Online newspaper | News | 3.01× | ||
| 18 | Subscription business model | Shopping | 2.42× | ||
| 19 | Innovation | Business & Career | 2.19× | ||
| 20 | La Banque postale | Business & Career | 2.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.30× | |
| Quality Awareness | PREMIUM | 2.07× | |
| Mindfulness | BALANCE | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.70× | |
| DIY Mentality | THRILL | 0.74× | |
| Patriotism | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Modernity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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