Rascasse Audience Intelligence

Modernity Audience in United States

A data profile of the people who buy, follow and care about Modernity in United States — modelled from more than twelve digital signal sources. Modernity has an estimated audience of 25,360,799 people in United States.

#820among Topic in United States#17in Arts & Culture

The average Modernity fan in United States is 43.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Political science, Web server, MSN, with strongest over-indexing on Political science (5.22× the country average).

Demographically, the Modernity audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Modernity fan in United States is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Political science.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Modernity profile in United States.

Audience size
25.4M
in United States
Gender
53.9%♀
46.1% male
Age
43.8
average years
Country rank
#1209
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Modernity fans

53.9% are female, 46.1% are male, average age 43.8.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Modernity audience in United States
MetricValue
Female53.9%
Male46.1%
Average age43.8
Estimated audience size25,360,799
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Modernity audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4922%
50+33%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Modernity audience comes from United States.

Worldwide audience distribution share by country for Modernity
CountryShare
United States26.2%
Italy5.6%
India5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Modernity audience in United States is strongest.

Fig. 05

Top regions by affinity

Modernity fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~400K1.31×
02Washington, District of Columbia~100K1.26×
03California~3.5M1.21×
04Massachusetts~600K1.19×
05Vermont~50K1.17×
06Washington~600K1.16×
07Maryland~500K1.14×
08New York~1.5M1.13×
09Connecticut~300K1.12×
10Louisiana~400K1.10×
11Rhode Island~90K1.10×
12Virginia~700K1.09×
13Utah~200K1.08×
14Colorado~400K1.07×
15Georgia~800K1.04×
16Hawaii~100K1.04×
17Maine~90K1.04×
18North Carolina~800K1.03×
19Pennsylvania~900K1.02×
20Tennessee~500K1.02×
21Idaho~100K1.02×
22New Hampshire~100K1.02×
23Alaska~60K1.02×
24Minnesota~400K1.00×
25Oklahoma~300K1.00×
26Michigan~700K0.99×
27Indiana~500K0.99×
28Montana~70K0.99×
29Illinois~800K0.98×
30Missouri~400K0.98×
31Nevada~200K0.98×
32New Jersey~600K0.96×
33Kansas~200K0.96×
34Kentucky~300K0.95×
35Arkansas~200K0.95×
36New Mexico~100K0.93×
37North Dakota~50K0.93×
38Ohio~700K0.92×
39Wisconsin~300K0.92×
40Iowa~200K0.92×
41South Dakota~50K0.92×
42Texas~2M0.91×
43Nebraska~100K0.91×
44Alabama~300K0.90×
45Arizona~500K0.89×
46West Virginia~100K0.89×
47Delaware~60K0.89×
48South Carolina~300K0.88×
49Mississippi~200K0.85×
50Florida~1.5M0.83×
Fig. 06

Affinity by region

Affinity by region — Modernity, United States
0.83×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Modernity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Modernity audience
#·InterestCategoryAffinity×
01Karl MarxLiterature7.06×
02Berlin WallTravel & Leisure5.67×
03Political scienceBusiness & Career5.22×
04Web serverTechnology & Electronics4.37×
05Non-alcoholic beverageFood & Beverages3.02×
06DemocracyPolitics & Society2.49×
07Britney SpearsMusic & Radio2.39×
08Rail transportTravel & Leisure2.31×
09Microwave ovenHome & Garden2.24×
10GeneticsKids & Family2.11×
11Online newspaperNews2.05×
12InnovationBusiness & Career2.00×
13TraditionPolitics & Society1.86×
14Real propertyHome & Garden1.78×
15MSNNews1.76×
16RadioTechnology & Electronics1.65×
17Fox News ChannelMovies & TV1.65×
18HollywoodTravel & Leisure1.63×
19Subscription business modelShopping1.63×
20Nonprofit organizationPolitics & Society1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Modernity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Modernity audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.38×
IndividualismJOY1.80×
SpiritualityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Modernity audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Luxury OrientationPREMIUM0.78×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Modernity have in United States?

Modernity has an estimated audience of 25,360,799 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Modernity fans?

53.9% of Modernity fans are female, 46.1% are male, with an average age of 43.8 years.

03

Which brands do Modernity fans like most?

Modernity fans show strongest brand affinity for Political science (5.22×), Web server (4.37×), and MSN (1.76×) over the country average.

04

Where do Modernity fans live in United States?

Modernity fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Modernity fans also like?

Beyond Modernity itself, the audience over-indexes on Web server (4.37×), MSN (1.76×), Genetics (2.11×), and Britney Spears (2.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Modernity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Modernity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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