Modernity Audience in United States

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Modernity has an estimated audience of 25,360,799 people in United States. 53.9% are female, 46.1% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Goop, Israel, Governor of Michigan, Wok, Grinch.

The average Modernity fan in United States is 43.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Israel, Governor of Michigan, with strongest over-indexing on Goop (14.36× the country average). Demographically, the Modernity audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Modernity fans

Demographic split for Modernity audience in United States
MetricValue
Female53.9%
Male46.1%
Average age43.8
Estimated audience size25,360,799

Audience persona

The typical Modernity fan in United States is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Modernity in United States
RegionReachAffinity
California3,522,6101.26×
Texas1,973,7360.91×
New York1,724,6861.22×
Florida1,463,2470.85×
Pennsylvania898,9961.05×
Illinois855,9581.01×
Georgia843,2071.08×
North Carolina818,1421.07×
Ohio771,8530.99×
Virginia696,4131.13×
Michigan674,9001.02×
New Jersey640,8370.99×
Washington635,2581.25×
Massachusetts627,0761.26×
Tennessee552,4861.09×
Maryland492,2581.13×
Colorado465,2791.16×
Indiana463,9931×
Arizona462,8610.89×
Oregon402,5251.38×
Missouri384,4540.94×
Minnesota356,2100.98×
Wisconsin352,9870.93×
Louisiana332,5421.02×
South Carolina324,5330.85×
Connecticut304,1861.2×
Alabama300,2210.85×
Oklahoma283,8341.01×
Kentucky271,6300.85×
Utah251,1711.11×
Nevada249,9951.02×
Iowa192,4580.92×
Kansas185,5470.93×
Arkansas180,1440.86×
Mississippi146,4500.7×
Idaho130,5401.03×
Hawaii118,1381.08×
Washington, District of Columbia111,0011.46×
New Mexico108,9810.86×
New Hampshire105,7481.06×
Nebraska100,5490.79×
Rhode Island97,6731.21×
Maine94,6561.04×
West Virginia85,5610.72×
Montana66,3410.94×
Vermont56,7671.27×
Delaware49,0360.7×
Alaska48,2600.89×
South Dakota43,1220.74×
North Dakota32,6560.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Modernity audience
BrandAffinityCategory
Goop14.36×Internet & Social Media
Israel4.29×Travel & Leisure
Governor of Michigan14.26×Politics & Society
Wok12.22×Food & Beverages
Grinch7.43×Movies & TV
Vocal harmony8.2×Music & Radio
Google Home10.38×Technology & Electronics
Hibachi11.31×Food & Beverages
headspace13.17×Health
Grace Slick12.25×Music & Radio
Cherish (group)13.99×Music & Radio
Fairy godmother8.65×Literature
Hipster11.09×Politics & Society
Urban Outfitters2.11×Shopping
No Escape (1994 film)12.57×Movies & TV
Jeep Wagoneer6×Cars & Mobility
El Paso County, Colorado13.21×Travel & Leisure
Nationality2.17×Politics & Society
TV Fanatic10.54×Movies & TV
Guitarist (magazine)11.18×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Modernity audience
TraitClusterScore
PatriotismCONSERVATISM2.09
IndividualismJOY1.81
SpiritualityBALANCE1.57
TraditionCONSERVATISM1.55
Community OrientationOPEN1.4
Convenience OrientationPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Modernity
CountryShare
United States26.2%
Italy5.6%
India5.6%

See Modernity audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Modernity have in United States?

Modernity has an estimated audience of 25,360,799 people in United States, concentrated in California and Texas.

What is the gender split and age of Modernity fans?

53.9% of Modernity fans are female, 46.1% are male, with an average age of 43.8 years.

Which brands do Modernity fans like most?

Modernity fans show strongest brand affinity for Goop (14.36×), Israel (4.29×), and Governor of Michigan (14.26×) over the country average.

Where do Modernity fans live in United States?

Modernity fans in United States are most concentrated in California (reach 3,522,610), Texas (reach 1,973,736), and New York (reach 1,724,686). These three regions account for the largest share of the active audience.

What other brands do Modernity fans also like?

Beyond Modernity itself, the audience over-indexes on Israel (4.29×), Governor of Michigan (14.26×), Wok (12.22×), and Grinch (7.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Modernity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.