A data profile of the people who buy, follow and care about Modernity in Italy — modelled from more than twelve digital signal sources. Modernity has an estimated audience of 5,442,903 people in Italy.
Modernity has an estimated audience of 5,442,903 people in Italy. 50.7% are female, 49.3% are male, average age 44.9. Top brand affinities: Wikipedia, Genetics, Individualism, Political science, New Testament.
Top brand affinities include Wikipedia, Genetics, Individualism, with strongest over-indexing on Wikipedia (4.82× the country average).
Demographically, the Modernity audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Modernity fan in Italy is balanced, around 44.9 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Modernity profile in Italy.
50.7% are female, 49.3% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 44.9 |
| Estimated audience size | 5,442,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Modernity audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.2% |
| Italy | 5.6% |
| India | 5.6% |
The strongest cross-interests of the Modernity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blood vessel | Health | 7.66× | ||
| 02 | Individualism | Politics & Society | 6.73× | ||
| 03 | New Testament | Politics & Society | 5.23× | ||
| 04 | Wikipedia | Internet & Social Media | 4.82× | ||
| 05 | Improvisation | Music & Radio | 4.36× | ||
| 06 | Consumer protection | Politics & Society | 4.21× | ||
| 07 | Political science | Business & Career | 3.74× | ||
| 08 | Biochemistry | Business & Career | 3.22× | ||
| 09 | Genetics | Kids & Family | 3.08× | ||
| 10 | Virtual reality | Technology & Electronics | 2.51× | ||
| 11 | Satire | Literature | 2.51× | ||
| 12 | Innovation | Business & Career | 2.46× | ||
| 13 | Subscription business model | Shopping | 2.44× | ||
| 14 | Sustainable energy | Home & Garden | 1.93× | ||
| 15 | Nonprofit organization | Politics & Society | 1.80× | ||
| 16 | Tradition | Politics & Society | 1.80× | ||
| 17 | Religion | Business & Career | 1.70× | ||
| 18 | Singer-songwriter | Music & Radio | 1.68× | ||
| 19 | Online newspaper | News | 1.56× | ||
| 20 | Il Mattino | News | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.48× | |
| Convenience Orientation | PREMIUM | 1.99× | |
| Patriotism | CONSERVATISM | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Modernity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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